[{"id":400548397290,"handle":"ets-fs-best-selling-products","title":"I prodotti più venduti","updated_at":"2025-11-01T12:11:19+01:00","body_html":"\u003ch3 style=\"text-align: left;\"\u003e\u003cspan\u003eI prodotti professionali di bellezza più venduti\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eEsplora i nostri prodotti più venduti su HC Store, la tua destinazione per l'eccellenza in prodotti per la cura dei capelli. Dai potenti asciugacapelli alle piastre avanzate, ogni articolo è una promessa di prestazioni impeccabili. Affrettati, il tuo stile migliore ti aspetta!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-04-21T09:27:31+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best"},{"column":"title","relation":"not_contains","condition":"Best"}],"published_scope":"web","image":{"created_at":"2022-11-24T14:23:23+01:00","alt":"I prodotti professionali di bellezza più venduti","width":1000,"height":1000,"src":"\/\/hcstore.it\/cdn\/shop\/collections\/Prodotti_piu_venduti.png?v=1706613302"}},{"id":397173752042,"handle":"brands","title":"Brands","updated_at":"2025-11-01T12:11:19+01:00","body_html":"\u003ch3\u003e\u003cspan\u003eTop Brand di eccellenza nel mondo dei prodotti di bellezza\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRivela il tuo potenziale di bellezza con i marchi più rinomati nel mondo della cosmetica. Da lussuosi trattamenti per la pelle a trucchi all'avanguardia, trova la perfezione con i leader del settore, prodotti professionali di alta qualità per parrucchieri, barbieri, estetiste e nail center. Scegli i migliori marchi per un'eccellenza che si vede e si sente. Affidati alla bellezza, affidati ai marchi di prestigio!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-10-21T13:38:37+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Alpecin"},{"column":"vendor","relation":"equals","condition":"BYOTEA"},{"column":"vendor","relation":"equals","condition":"Babyliss Pro"},{"column":"vendor","relation":"equals","condition":"Dear Beard"},{"column":"vendor","relation":"equals","condition":"Dovo"},{"column":"vendor","relation":"equals","condition":"Echos"},{"column":"vendor","relation":"equals","condition":"Elgon"},{"column":"vendor","relation":"equals","condition":"Fanola"},{"column":"vendor","relation":"equals","condition":"GHD"},{"column":"vendor","relation":"equals","condition":"GORDON"},{"column":"vendor","relation":"equals","condition":"Gamma +"},{"column":"vendor","relation":"equals","condition":"Goralin"},{"column":"vendor","relation":"equals","condition":"JUST FOR FUN"},{"column":"vendor","relation":"equals","condition":"Kasho"},{"column":"vendor","relation":"equals","condition":"LAIF"},{"column":"vendor","relation":"equals","condition":"Labor"},{"column":"vendor","relation":"equals","condition":"Leader"},{"column":"vendor","relation":"equals","condition":"MESAUDA"},{"column":"vendor","relation":"equals","condition":"Muhle"},{"column":"vendor","relation":"equals","condition":"Muster\u0026Dikson"},{"column":"vendor","relation":"equals","condition":"Nook"},{"column":"vendor","relation":"equals","condition":"PURING"},{"column":"vendor","relation":"equals","condition":"Panasonic"},{"column":"vendor","relation":"equals","condition":"Parlux"},{"column":"vendor","relation":"equals","condition":"Proraso"},{"column":"vendor","relation":"equals","condition":"QSTUDIO"},{"column":"vendor","relation":"equals","condition":"Retrò Upgrade"},{"column":"vendor","relation":"equals","condition":"SHE"},{"column":"vendor","relation":"equals","condition":"TIGI"},{"column":"vendor","relation":"equals","condition":"Valera"},{"column":"vendor","relation":"equals","condition":"Wahl"},{"column":"vendor","relation":"equals","condition":"Yasaka"},{"column":"vendor","relation":"equals","condition":"Staleks"}],"published_scope":"web","image":{"created_at":"2022-04-05T15:00:34+02:00","alt":"Top Brand di eccellenza nel mondo dei prodotti di bellezza","width":1000,"height":1000,"src":"\/\/hcstore.it\/cdn\/shop\/collections\/Banner_categoria_Brands.png?v=1706620343"}},{"id":392995864810,"handle":"trucco-occhi","title":"Trucco Occhi","updated_at":"2025-10-31T11:02:15+01:00","body_html":"Scopri i prodotti make-up occhi","published_at":"2021-12-13T14:20:38+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Ombretti"},{"column":"tag","relation":"equals","condition":"Matite occhi"},{"column":"tag","relation":"equals","condition":"Mascara"},{"column":"tag","relation":"equals","condition":"Eyeliner"},{"column":"tag","relation":"equals","condition":"Matita sopracciglia"},{"column":"tag","relation":"equals","condition":"Palette"},{"column":"tag","relation":"equals","condition":"Correttori"}],"published_scope":"web","image":{"created_at":"2022-11-24T14:39:37+01:00","alt":null,"width":1000,"height":1000,"src":"\/\/hcstore.it\/cdn\/shop\/collections\/Trucco_occhi.png?v=1669297178"}},{"id":409848053994,"handle":"trucco-makeup","title":"Makeup","updated_at":"2025-10-31T12:12:20+01:00","body_html":"\u003ch3 style=\"text-align: left;\"\u003e\u003cspan\u003eScopri i Migliori Make-up delle Marche Top: Scegli l'Eccellenza per la Tua Bellezza!\u003c\/span\u003e\u003c\/h3\u003e","published_at":"2022-06-10T16:30:41+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cipria"},{"column":"tag","relation":"equals","condition":"Correttori"},{"column":"tag","relation":"equals","condition":"Fissatore Trucco"},{"column":"tag","relation":"equals","condition":"Fondotinta"},{"column":"tag","relation":"equals","condition":"Fondo terra"},{"column":"tag","relation":"equals","condition":"Illuminante"},{"column":"tag","relation":"equals","condition":"Blush"},{"column":"tag","relation":"equals","condition":"Primer"},{"column":"tag","relation":"equals","condition":"Ombretti"},{"column":"tag","relation":"equals","condition":"Matita Labbra"},{"column":"tag","relation":"equals","condition":"Matita sopracciglia"},{"column":"tag","relation":"equals","condition":"Matite occhi"},{"column":"tag","relation":"equals","condition":"Temperamatite"},{"column":"tag","relation":"equals","condition":"Temperini"},{"column":"tag","relation":"equals","condition":"Mascara"},{"column":"tag","relation":"equals","condition":"Eyeliner"},{"column":"tag","relation":"equals","condition":"Balsamo da Labbra"},{"column":"tag","relation":"equals","condition":"Lip Gloss"},{"column":"tag","relation":"equals","condition":"Rossetto"},{"column":"tag","relation":"equals","condition":"Pennelli trucco"},{"column":"tag","relation":"equals","condition":"Gloss labbra"},{"column":"tag","relation":"equals","condition":"GLOSS MATRIX"},{"column":"tag","relation":"equals","condition":"Spugne"},{"column":"tag","relation":"equals","condition":"Contouring"}],"published_scope":"web","image":{"created_at":"2022-11-24T14:35:33+01:00","alt":null,"width":1000,"height":1000,"src":"\/\/hcstore.it\/cdn\/shop\/collections\/Trucco.png?v=1669296934"}},{"id":397193871594,"handle":"mesauda","title":"Mesauda","updated_at":"2025-10-31T11:02:15+01:00","body_html":"\u003ch1\u003e\u003cspan\u003eEsplora l'eleganza di Mesauda per un trucco e unghie impeccabili. \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eLa nostra gamma di prodotti viso offre fondotinta, correttori, blush, illuminanti e ciprie per una perfezione duratura. Scopri la bellezza in ogni dettaglio con le formulazioni sofisticate di Mesauda, garantendo un look impeccabile che si distingue. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinnova il tuo stile e lasciati ispirare dalla qualità e dalla varietà dei nostri prodotti per il trucco e le unghie. Mesauda, dove l'eleganza incontra l'eccellenza.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-02-23T17:33:32+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"MESAUDA"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2022-04-06T15:25:34+02:00","alt":null,"width":1000,"height":1000,"src":"\/\/hcstore.it\/cdn\/shop\/collections\/Banner_categoria_mesauda.png?v=1649251535"}},{"id":645041029443,"handle":"prodotti-non-scontati","title":"Prodotti non scontati","updated_at":"2025-11-01T12:11:19+01:00","body_html":"\u003cp data-start=\"206\" data-end=\"497\"\u003eScopri tutti i prodotti a \u003cstrong data-start=\"232\" data-end=\"248\"\u003eprezzo pieno\u003c\/strong\u003e disponibili su HC Store. Questa selezione \u003cstrong data-start=\"291\" data-end=\"333\"\u003enon include articoli già in promozione\u003c\/strong\u003e, ma può essere \u003cstrong data-start=\"349\" data-end=\"398\"\u003esoggetta a sconti tramite codici promozionali\u003c\/strong\u003e validi, come ad esempio quelli dedicati ai nuovi iscritti alla newsletter o a campagne stagionali.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"617\"\u003e💡 \u003cstrong data-start=\"502\" data-end=\"546\"\u003eApplica il tuo codice sconto al checkout\u003c\/strong\u003e (se disponibile) per ottenere vantaggi esclusivi su questa collezione.\u003c\/p\u003e","published_at":"2025-05-29T11:41:43+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"web"},{"id":636497363267,"handle":"tutto-il-catalogo","title":"Tutto il catalogo","updated_at":"2025-11-01T12:11:19+01:00","body_html":"\u003cp\u003eScopri la \u003cstrong data-start=\"62\" data-end=\"94\"\u003ecollezione completa HC Store\u003c\/strong\u003e, con \u003cstrong data-start=\"100\" data-end=\"176\"\u003eprodotti professionali per saloni di bellezza, parrucchieri ed estetiste\u003c\/strong\u003e. Un’ampia selezione di \u003cstrong data-start=\"200\" data-end=\"227\"\u003estrumenti professionali\u003c\/strong\u003e, \u003cstrong data-start=\"229\" data-end=\"253\"\u003eprodotti per capelli\u003c\/strong\u003e, \u003cstrong data-start=\"255\" data-end=\"266\"\u003emake-up\u003c\/strong\u003e e \u003cstrong data-start=\"269\" data-end=\"281\"\u003eskincare\u003c\/strong\u003e, scelti per garantire \u003cstrong data-start=\"304\" data-end=\"350\"\u003equalità, performance e risultati da salone\u003c\/strong\u003e.\u003cbr data-start=\"351\" data-end=\"354\"\u003eTrova \u003cstrong data-start=\"360\" data-end=\"448\"\u003ephon, piastre, tagliacapelli, trattamenti capelli, cosmetici e prodotti viso e corpo\u003c\/strong\u003e delle migliori marche, ideali per \u003cstrong data-start=\"483\" data-end=\"526\"\u003eprofessionisti e appassionati di beauty\u003c\/strong\u003e.\u003c\/p\u003e","published_at":"2024-11-29T11:41:40+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-01-08T12:27:25+01:00","alt":null,"width":1024,"height":1024,"src":"\/\/hcstore.it\/cdn\/shop\/collections\/DALL_E_2025-01-08_12.37.26_-_An_elegant_composition_showcasing_a_diverse_range_of_beauty_products_displayed_on_a_sleek_modern_vanity_table._The_products_include_hairdryers_curli.webp?v=1736335646"}}]
FOR A SENSUAL LOOK AND MORE VOLUMINOUS LASHES the Mascara for doe eyes with a formula enriched with a high concentration of pigments in order to release an intense black...
the Mascara for doe eyes with a formula enriched with a high concentration of pigments in order to release an intense black color. The essential accessory for your eyes. Volumising, lengthening, waterproof mascara for long and sensational eyelashes, for an amplified and explosive look by MESAUDA . Creamy texture to hydrate and strengthen lashes making them soft and full. Formulated without added parabens, without tea and without fragrance. Also suitable for sensitive eyes and contact lens wearers, tested under ophthalmological control.The special asymmetric elastomer brush has been designed to reach the smallest and thinnest lashes, giving them volume, opening them, for a look with a panoramic effect. Enriched with Jojoba esters, the lashes will appear thicker and more volumized over time.
Volumizing black mascara for thicker, softer lashes from one corner of the eye to the other
Fan effect, without clumps, gives volume and extra-black color even on the thinnest lashes
Apply mascara from root to tip to lengthen your lashes to the maximum. Repeat several times for a more evident and impactful effect.
Curved applicator inasymmetric elastomer , light and fluid formula enriched with intense black pigments ophthalmologically tested on sensitive eyes and contact lens wearers
Intense black
Guaranteed 24 hour duration
+165% VOLUME
Hypoallergenic
XXL applicator
Waterproof Mascara
Advice:
Position the brush horizontally and apply with zigzag movements from the base of the lashes to the tip. Layer as desired for a bolder effect. Apply to the upper and lower lashes for an intense and accentuated look, or only to the upper lashes for a more natural and fresh look.
FREE SHIPPING IN ALL ITALY
We deliver throughout Italy in 24/48 working hours. For the islands, Venice and disadvantaged areas the times are slightly longer, approximately around 2/3 working days. The minimum order value for Free Shipping is €49.90.
For orders under €49.90 the shipping cost is €6.90 for Italy. Orders placed before 12:00 will be shipped the same day. NB Orders placed after midday or with shipments to Venice, Calabria and the Islands will be processed the working day following the order date.
All shipments are with Express courier
The right of withdrawal no later than 14 days from delivery