{"title":"Wella Professionals – Prodotti Professionali per Capelli","description":"Wella Professionals products","products":[{"product_id":"wella-invigo-sun-balsamo-doposole","title":"Wella Invigo Sun After Sun Balm","description":"\u003ch3 data-mce-fragment=\"1\"\u003e EXPRESS CONDITIONER WITH PROVITAMIN B5\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan\u003eIt instantly helps to give a deep repair effect. It gives hair a healthy look and an irresistible softness to the touch. With apricot oil and SUN-Blend™.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eHOW TO USE:\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eApply to damp, clean hair and distribute evenly. Rinse thoroughly.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Format: 200 ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":42879993446634,"sku":"W45934","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaSunCarebalsamo.png?v=1712838356"},{"product_id":"wella-invigo-sun-siero-spray-doposole","title":"Wella Invigo Sun Hair Protection Spray","description":"\u003ch2\u003e \u003cb\u003eCOLOR PROTECTION SPRAY AGAINST UV RAYS\u003c\/b\u003e\n\u003c\/h2\u003e\n\n \u003ch3\u003eWITH PROVITAMIN B5\u003c\/h3\u003e\n\n\u003cdiv\u003e Leave-in spray that effectively protects color from UV rays. With SUN-Blend™.\u003cbr\u003e\u003cbr\u003e HOW TO USE:\u003cbr\u003e Before or during sun exposure, shake well and distribute evenly on damp or dry hair. Do not rinse.\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\u003cp\u003e Format: 150 ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":42880014450922,"sku":"W43893","price":18.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaSunCarespray.png?v=1712839253"},{"product_id":"wella-koleston-perfect-me-tintura-special-blonde","title":"Wella Koleston Perfect Me+ Blonde Hair Dye 9 colours","description":"\u003ch1\u003e Wella Koleston Perfect ME+ Special Blonde hair dye 9 shades of blonde\u003c\/h1\u003e\n\n\u003ch2\u003e Color Permanent blonde shade\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003eOur pure color with Pure Balance technology and ME+ technology. A pure and balanced color with natural depth and\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eluminosity. Up to 100% gray hair coverage 3 tones of lightening.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003ecolor is uniform and pure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith a natural and luminous depth, from the lengths to the ends\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRespect for the hair is ensured\u003c\/strong\u003e . The risk of damage to the hair, color after color, is drastically reduced and the hair appears natural and shiny, without changing in subsequent washes. The hair is healthier and its appearance confirms it, maintaining a silky and strong sensation to the touch.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKoleston Perfect ME+ reduces the risk of developing allergies or irritations by 60 times\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethanks to its ME+ molecule\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e How is all this possible?\u003c\/h3\u003e\n\n\u003cp\u003e\u003cbr\u003e Thanks to its ingredients. Koleston Perfect me+, in fact,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003econtains up to 25% conditioning agents and lipids for hair care\u003c\/strong\u003e . \u003cbr\u003e\u003cstrong\u003eApproved by the Institute of Trichologist, the most important professional association for trichologists in the world, it is also winner of the SalonStar award in the color category for the fifth consecutive time.\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e The color is pure, rich, intense and does not damage the hair.\u003c\/p\u003e\n\n\u003cp\u003e Format: 60ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Mix with \u003cspan style=\"color: #2b00ff;\"\u003e\u003ca style=\"color: #2b00ff;\" title=\"Welloxon oxygen\" href=\"https:\/\/hcstore.it\/search?q=Welloxon\" target=\"_blank\"\u003eWelloxon Perfect\u003c\/a\u003e\u003c\/span\u003e for reliable, excellent coloring results.\u003cbr\u003e\u003cbr\u003e Koleston Perfect me+ \u0026amp; Welloxon Perfect (1:1).\u003cbr\u003e\u003cbr\u003e Ratio with special Blonde nuance (1:2).\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003ca title=\"Welloxon oxygen\" href=\"https:\/\/hcstore.it\/search?q=Welloxon\" target=\"_blank\"\u003eWelloxon Perfect\u003c\/a\u003e is the coloring partner for Koleston Perfect me+ which ensures excellent color installation.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMIXING RATIO\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e 3 levels of lightening: 1 part Koleston Perfect, 1 part Welloxon Perfect 12%\u003c\/li\u003e\n\n \u003cli\u003e2 levels of lightening: 1 part Koleston Perfect, 1 part Welloxon Perfect 9%\u003c\/li\u003e\n\n\u003cli\u003e 1 level of lightening\/coverage of gray\/white hair tone on tone or darker: 1 part Koleston Perfect, 1 part Welloxon Perfect 6%\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Special Blonde:\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% for 3 levels of lightening or 12% for 4\/5 levels of lightening\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION:\u003c\/strong\u003e\u003cbr\u003e Perfect for all hair coloring techniques.\u003c\/p\u003e\n\n\u003cp\u003e SAME HEIGHT OF TONE OR DARKER:\u003cbr\u003e\u003cbr\u003e Complete coloring, first application: moisten hair.\u003cbr\u003e Distribute the coloring cream from the base to the ends and comb evenly.\u003cbr\u003e Processing time: 30–40 min\u003c\/p\u003e\n\n\u003cp\u003e LIGHTENING:\u003cbr\u003e\u003cbr\u003e First phase: Complete coloring, first application, lengths and ends: distribute and comb through lengths and ends.\u003cbr\u003e Processing time: 20 min\u003cbr\u003e Second phase: Apply the coloring cream to the base.\u003cbr\u003e Processing time: 30–40 min.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"12\/96","offer_id":43275489444074,"sku":"KOLEME   129","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/89","offer_id":43275489476842,"sku":"KOLEME   128","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/81","offer_id":43275489509610,"sku":"KOLEME  1281","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/16","offer_id":43275489542378,"sku":"KOLEME   121","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/11","offer_id":43275489575146,"sku":"KOLEME  1211","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/1","offer_id":43275489607914,"sku":"KOLEME   12\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/07","offer_id":43275489640682,"sku":"KOLEME   120","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/03","offer_id":43275489673450,"sku":"KOLEME  1203","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"12\/0","offer_id":43275489706218,"sku":"KOLEME  12\/0","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/KolestontintacapelliSpecialBlonde.jpg?v=1707139681"},{"product_id":"wella-koleston-perfect-me-tintura-special-pure-naturals","title":"Wella Koleston Perfect Me+ Hair Dye Special Pure Naturals","description":"\u003ch1\u003e Wella Koleston Perfect Me+ Pure Naturals hair dye 60ml\u003c\/h1\u003e\n\n \u003ch2\u003e\u003cspan\u003eHair dye. Permanent coloring with ammonia.\u003c\/span\u003e\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan\u003eOur pure color with Pure Balance technology and ME+ technology\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cli\u003e A pure, balanced color with natural depth and luminosity\u003c\/li\u003e\n\n\u003cli\u003e ME+ reduces the risk of developing new color allergies\u003c\/li\u003e\n\n\u003cli\u003e Less hair damage color after color\u003c\/li\u003e\n\n\u003cli\u003e Simple 1:1 mixing ratio\u003c\/li\u003e\n\n\u003cli\u003e Up to 100% gray hair coverage; 3 tones of lightening\u003c\/li\u003e\n\n\u003cli\u003e Without ingredients of animal origin\u003cbr\u003e\u003cbr\u003e \u003cb\u003eRECOMMENDED MIXING\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e Mix with \u003ca href=\"https:\/\/hcstore.it\/search?q=Welloxon\" title=\"Welloxon oxygen\" target=\"_blank\"\u003eWelloxon Perfect\u003c\/a\u003e for exceptional pure color.\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e \u003cb\u003eMixing ratio:\u003c\/b\u003e\n\u003c\/h3\u003e\n\n\n\u003c\/li\u003e\n\n\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e1:1 with\u003c\/span\u003e \u003cspan style=\"font-size: 0.875rem;\" data-mce-fragment=\"1\"\u003eWelloxon Perfect\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e1:2 with Special Blonde.\u003c\/span\u003e\u003cbr\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cb style=\"font-size: 0.875rem;\"\u003eWELLOXON PERFECT\u003cbr\u003e\u003c\/b\u003e \u003cbr style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e12% Welloxon Perfect 40 vol. For 3 tones of lightening.\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e(4-5 levels of lightening with Special Blonde)\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e9% Welloxon Perfect 30 vol. For 2 tones of lightening.\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e(3 levels of lightening with Special Blonde)\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e6% Welloxon Perfect 20 vol.\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003eFor 1 tone of lightening. White hair coverage. Tone-on-tone or darker coloring.\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e4% Welloxon Perfect 13 Vol.\u003c\/span\u003e\u003cbr style=\"font-size: 0.875rem;\"\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003eTone-on-tone or darker coloring. For more intense results on natural hair without any gray hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003e Format: 60ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"88\/02","offer_id":43275525325034,"sku":"KOLEME   880","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/02","offer_id":43275525357802,"sku":"KOLEME   660","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/02","offer_id":43275525390570,"sku":"KOLEME   550","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"77\/02","offer_id":43275525423338,"sku":"KOLEME   770","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"99\/0","offer_id":43275525456106,"sku":"KOLEME   99\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"88\/0","offer_id":43275525488874,"sku":"KOLEME   88\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"77\/0","offer_id":43275525521642,"sku":"KOLEME   77\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/0","offer_id":43275525554410,"sku":"KOLEME   66\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/0","offer_id":43275525587178,"sku":"KOLEME   55\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"44\/0","offer_id":43275543707882,"sku":"KOLEME   44\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"33\/0","offer_id":43275543740650,"sku":"KOLEME   33\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/0","offer_id":43275543773418,"sku":"KOLEME  10\/0","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/0","offer_id":43275543806186,"sku":"KOLEME  9","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/0","offer_id":43275543838954,"sku":"KOLEME  8","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/0","offer_id":43275543871722,"sku":"KOLEME  7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/0","offer_id":43275543904490,"sku":"KOLEME  6","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/0","offer_id":43275543937258,"sku":"KOLEME  5","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"4\/0","offer_id":43275543970026,"sku":"KOLEME  4","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"3\/0","offer_id":43275544002794,"sku":"KOLEME  3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"2\/0","offer_id":43275544035562,"sku":"KOLEME   2\/0","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/00","offer_id":43275544068330,"sku":"KOLEME  1000","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/00","offer_id":43275544101098,"sku":"KOLEME  9\/00","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/00","offer_id":43275544133866,"sku":"KOLEME  8\/00","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/00","offer_id":43275544166634,"sku":"KOLEME  7\/00","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/00","offer_id":43275544199402,"sku":"KOLEME  6\/00","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/00","offer_id":43275544232170,"sku":"KOLEME  5\/00","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"4\/00","offer_id":43275544264938,"sku":"KOLEME  4\/00","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"3\/00","offer_id":43275544297706,"sku":"KOLEME   3\/0","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/01","offer_id":43275544330474,"sku":"KOLEME  9\/01","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/01","offer_id":43275544363242,"sku":"KOLEME  7\/01","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/03","offer_id":43275544396010,"sku":"KOLEME  1003","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/03","offer_id":43275544428778,"sku":"KOLEME  9\/03","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/03","offer_id":43275544461546,"sku":"KOLEME  8\/03","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/03","offer_id":43275544494314,"sku":"KOLEME  7\/03","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/04","offer_id":43275544527082,"sku":"KOLEME  1004","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/04","offer_id":43275544559850,"sku":"KOLEME  9\/04","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/04","offer_id":43275544592618,"sku":"KOLEME  8\/04","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/07","offer_id":43275544625386,"sku":"KOLEME   8\/0","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/07","offer_id":43275544658154,"sku":"KOLEME   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905X","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/KolestontintacapelliSpecialBlonde_f8c75165-c9a5-452b-ba18-3fee06733658.jpg?v=1707142613"},{"product_id":"wella-koleston-perfect-me-tintura-special-mix","title":"Wella Koleston Perfect Me+ Special Mix Hair Dye","description":"\u003ch1\u003e Color Permanent hair dye Special Mix shades\u003c\/h1\u003e\n\n \u003ch2\u003ePermanent Hair Color Shades: Deep Blue, Pink, Deep Ash, Petrol Green, Neutral, Golden Copper, Deep Violet, Deep Copper, Golden and Deep Golden.\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003ePure color with Pure Balance technology and ME+ technology. A pure and balanced color with natural depth and\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\" class=\"morecontent\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eluminosity. Up to 100% gray hair coverage 3 tones of lightening.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e KOLESTON PERFECT ME+ by Wella Professionals,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ean innovative product that contains three most important benefits at the service of your hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003ecolor is uniform and pure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith a natural and luminous depth, from the lengths to the ends\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eRespect for the hair is ensured\u003c\/strong\u003e . The risk of damage to the hair, color after color, is drastically reduced and the hair appears natural and shiny, without changing in subsequent washes. The hair is healthier and its appearance confirms it, maintaining a silky and strong sensation to the touch.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKoleston Perfect ME+ reduces the risk of developing allergies or irritations by 60 times\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethanks to its ME+ molecule\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e How is all this possible?\u003c\/h3\u003e\n\n\u003cdiv\u003e\n\n\u003cbr\u003e Thanks to its ingredients. Koleston Perfect me+, in fact,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003econtains up to 25% conditioning agents and lipids for hair care\u003c\/strong\u003e .\u003cbr\u003e \u003cstrong\u003eApproved by the Institute of Trichologist, the most important professional association for trichologists in the world, it is also winner of the SalonStar award in the color category for the fifth consecutive time.\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e The color is pure, rich, intense and does not damage the hair.\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eFormat: 60ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eMix with \u003cspan style=\"color: #2b00ff;\"\u003e\u003ca href=\"https:\/\/hcstore.it\/search?q=Welloxon\" title=\"Welloxon oxygen\" style=\"color: #2b00ff;\"\u003eWelloxon Perfect\u003c\/a\u003e\u003c\/span\u003e for reliable, excellent coloring results.\u003cbr\u003e\u003cbr\u003e Koleston Perfect me+ \u0026amp; Welloxon Perfect (1:1).\u003cbr\u003e\u003cbr\u003e Ratio with special Blonde nuance (1:2).\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Welloxon Perfect is the coloring partner for Koleston Perfect me+ which ensures excellent color installation.\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"0\/88","offer_id":43276320964842,"sku":"KOLEME   0\/8","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/66","offer_id":43276320997610,"sku":"KOLEME   0\/6","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/65","offer_id":43276321030378,"sku":"KOLEME  0\/65","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/44","offer_id":43276321063146,"sku":"KOLEME   0\/4","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/43","offer_id":43276321095914,"sku":"KOLEME  0\/43","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/28","offer_id":43276321161450,"sku":"KOLEME   0\/2","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/11","offer_id":43276321194218,"sku":"KOLEME   0\/1","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/33","offer_id":43276321259754,"sku":"KOLEME   0\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"0\/30","offer_id":49027696722243,"sku":"KOLEME  0\/30","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/1111-088-420Wx420H.jpg?v=1659011505"},{"product_id":"wella-koleston-perfect-me-tintura-vibrant-reds","title":"Wella Koleston Perfect Me+ Hair Dye Red Tone","description":"\u003ch1\u003e Color Permanent hair dye red shades\u003cbr\u003e\n\n\u003c\/h1\u003e\n\n\u003ch2\u003e Koleston Perfect Vibrant Reds is a permanent color suitable for all hair types.\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003eA bright red or a dark red?\u003c\/strong\u003e Wella Professionals Koleston Perfect ME+ Vibrant Reds permanent hair dye gives completely gray hair an unrivaled red hue and dazzling shine. Furthermore, thanks to the exceptional ME+™ and Pure Balance™ technologies, it reduces not only the risk of damage to the hair fiber, but also of allergic reactions during coloring.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e gives the hair an intense red shade\u003c\/li\u003e\n\n\u003cli\u003e allows you to lighten up to 3 shades\u003c\/li\u003e\n\n\u003cli\u003e excels for the excellent adhesion and brightness of the color\u003c\/li\u003e\n\n\u003cli\u003e covers gray hair perfectly\u003c\/li\u003e\n\n\u003cli\u003e reduces the risk of hair damage\u003c\/li\u003e\n\n\u003cli\u003e significantly reduces the risk of allergic reactions during coloring\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e \u003cstrong\u003eComposition:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Pure Balance™ technology – reduces the risk of hair damage during dyeing\u003c\/li\u003e\n\n\u003cli\u003e ME+™ technology – reduces the risk of allergic reactions by 60 times\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cbr\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package). The best results are obtained in combination with the \u003ca title=\"Welloxon oxygen\" href=\"https:\/\/hcstore.it\/search?q=Welloxon\" target=\"_blank\"\u003eWelloxon Perfect\u003c\/a\u003e activating emulsion.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat type of activating emulsion should be used for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e lighten by 3 shades → 12% 40 vol. oxidizing\u003c\/li\u003e\n\n\u003cli\u003e lighten by 2 shades → 9% 30 vol. oxidizing\u003c\/li\u003e\n\n\u003cli\u003e lighten by 1 shade or darken\/maintain the previous shade with gray hair coverage → 6% 20 vol. oxidizing\u003c\/li\u003e\n\n\u003cli\u003e darken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizing\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWarnings:\u003c\/strong\u003e\u003cbr\u003e This is a professional hair dye intended exclusively for use in hairdressing salons. The final color depends on the type of dyed hair and its condition.\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\" class=\"morecontent\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFormat: 60ml\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"55\/66","offer_id":43276535267562,"sku":"KOLEME   556","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"33\/66","offer_id":43276535300330,"sku":"KOLEME   336","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/65","offer_id":43276535333098,"sku":"KOLEME  5565","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"44\/65","offer_id":43276535365866,"sku":"KOLEME  4465","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/56","offer_id":43276535398634,"sku":"KOLEME   665","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/55","offer_id":43276564496618,"sku":"KOLEME  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8\/45","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/41","offer_id":43276564824298,"sku":"KOLEME  6\/41","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/41","offer_id":43276564857066,"sku":"KOLEME  5\/41","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/34","offer_id":43276564889834,"sku":"KOLEME   8\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/34","offer_id":43276564922602,"sku":"KOLEME   7\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/34","offer_id":43276564955370,"sku":"KOLEME   6\/3","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/1111-5566-420Wx420H.jpg?v=1659016820"},{"product_id":"wella-koleston-perfect-me-tintura-rich-naturals","title":"Wella Koleston Perfect Me+ Hair Dye natural shades","description":"\u003ch1\u003e Color Permanent hair dye natural shades\u003cbr\u003e\n\n\u003c\/h1\u003e\n\n\u003ch2\u003e Koleston Perfect \u003cspan data-mce-fragment=\"1\"\u003eRich Naturals\u003c\/span\u003e is a permanent color suitable for all hair types.\u003c\/h2\u003e\n\n\u003cp\u003e Koleston Perfect Rich Naturals has an innovative formula that minimizes the risk of allergic reactions.\u003c\/p\u003e\n\n\u003cp\u003e The nuances\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRich Natural\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethey are nuances\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003eiridescent, cold and warm\u003c\/strong\u003e , for trendy color results.\u003cbr\u003e Pure color,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003euniform from root to tip\u003c\/strong\u003e , for a natural result\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003edeep and bright.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eExtreme durability\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhich guarantees the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e100% coverage.\u003c\/strong\u003e \u003cbr\u003eThanks to the Pure Balance technology contained in Koleston Perfect Me+ it is possible to obtain a bright and deep color without giving up healthy-looking hair.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eInstructions for use\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e Mix 1:1 with \u003cspan style=\"color: #2b00ff;\"\u003e\u003ca href=\"https:\/\/hcstore.it\/search?q=Welloxon\" target=\"_blank\" title=\"Welloxon oxygen\" style=\"color: #2b00ff;\" rel=\"noopener noreferrer\"\u003eWelloxon Perfect\u003c\/a\u003e\u003c\/span\u003e .\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch3\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Visibly less damaged hair, color after color, with a healthy look thanks to Pure Balance Technology and the Me+ Molecule.\u003c\/li\u003e\n\n\u003cli\u003e Up to 100% gray hair coverage.\u003c\/li\u003e\n\n\u003cli\u003e Impeccable and personalized result.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cspan\u003eWella Professionals has been a brand that has been around for over 135 years. From the beginning it specialized in the production of cosmetics for hair care, stylization and coloring. Its offer includes high-quality products for professional and domestic use. Advanced technologies used during production facilitate the application of cosmetics and make hair care easy, pleasant and effective.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Format: 60ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"2\/8","offer_id":43279570305258,"sku":"KOLEME   2\/8","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"4\/3","offer_id":43279570796778,"sku":"KOLEME   4\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"4\/82","offer_id":48209042342211,"sku":"KOLEME  4\/82","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/1","offer_id":43279571255530,"sku":"KOLEME   5\/1","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/3","offer_id":43279570764010,"sku":"KOLEME  5\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/37","offer_id":43279570501866,"sku":"KOLEME   5\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/82","offer_id":48209061937475,"sku":"KOLEME  5\/82","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/1","offer_id":43279571222762,"sku":"KOLEME   6\/1","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/3","offer_id":43279570731242,"sku":"KOLEME  6\/3","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/97","offer_id":43279570010346,"sku":"KOLEME   6\/9","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/98","offer_id":54119038681411,"sku":"KOLEME  698X","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/1","offer_id":43279571189994,"sku":"KOLEME  7\/1","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/17","offer_id":43279570993386,"sku":"KOLEME  7\/17","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/18","offer_id":43279570927850,"sku":"KOLEME   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9\/8","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/96","offer_id":43279570075882,"sku":"KOLEME  9\/96","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/97","offer_id":43279569944810,"sku":"KOLEME   9\/9","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/1","offer_id":43279571091690,"sku":"KOLEME  10\/1","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/16","offer_id":43279571026154,"sku":"KOLEME   101","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/31","offer_id":43279570534634,"sku":"KOLEME  1031","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/38","offer_id":43279570338026,"sku":"KOLEME   103","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/8","offer_id":43279570239722,"sku":"KOLEME   10\/","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/86","offer_id":43279570174186,"sku":"KOLEME   108","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/95","offer_id":43279570141418,"sku":"KOLEME  1095","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/96","offer_id":43279570043114,"sku":"KOLEME  1096","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"10\/97","offer_id":43279569879274,"sku":"KOLEME   109","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Kolestontintacapellinaturali.jpg?v=1707137381"},{"product_id":"wella-koleston-perfect-me-tintura-deep-browns","title":"Wella Koleston Perfect Me+ Hair Dye brown and brown shades","description":"\u003ch1\u003e Color Hair Dye Permanent Brown\/Brown Shades\u003cbr\u003e\n\n\u003c\/h1\u003e\n\n\u003ch2\u003e Koleston Perfect is a permanent color suitable for all hair types.\u003c\/h2\u003e\n\n\u003cp\u003e Koleston Perfect Deep Browns has an innovative formula that minimizes the risk of allergic reactions.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Change your hair color by up to 5 shades\u003c\/li\u003e\n\n\u003cli\u003e Saturated and bright color\u003c\/li\u003e\n\n\u003cli\u003e \u003cstrong\u003e100% coverage of gray hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e Protected hair\u003c\/li\u003e\n\n\u003cli\u003e Gentle, non-irritating formula\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eContains a molecule of ME+, the pigment that minimizes the risk of allergic reaction caused by hair coloring. Furthermore, a lower fragrance content guarantees the absence of irritation during the application of the product and increases the safety of the treatment.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e In a non-metallic bowl, prepare a mixture of dye and oxidizer in a 1:1 ratio. Then apply evenly strand by strand. Leave on hair according to the desired effect, then rinse thoroughly. Protect your hands with protective gloves during treatment.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eResult:\u003c\/strong\u003e delicate, professional, safe and permanent hair coloring.\u003cbr\u003e\u003cbr\u003e \u003cspan style=\"color: #2b00ff;\"\u003e\u003ca style=\"color: #2b00ff;\" title=\"Welloxon oxygen hair\" href=\"https:\/\/hcstore.it\/search?q=Welloxon\" target=\"_blank\"\u003eWelloxon\u003c\/a\u003e\u003c\/span\u003e is necessary for staining.\u003cbr\u003e \u003cbr\u003eWella Professionals has been a brand that has been around for over 135 years. From the beginning it specialized in the production of cosmetics for hair care, stylization and coloring. Its offer includes high-quality products for professional and domestic use. Advanced technologies used during production facilitate the application of cosmetics and make hair care easy, pleasant and effective.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\" class=\"morecontent\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFormat: 60ml\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"7\/77","offer_id":43280031351018,"sku":"KOLEME   7\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/77","offer_id":43280031383786,"sku":"KOLEME   6\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/77","offer_id":43280031416554,"sku":"KOLEME   5\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"4\/77","offer_id":43280031449322,"sku":"KOLEME   4\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/75","offer_id":43280031482090,"sku":"KOLEME  7\/75","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/75","offer_id":43280031514858,"sku":"KOLEME  6\/75","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/75","offer_id":43280031547626,"sku":"KOLEME  5\/75","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"4\/75","offer_id":43280031580394,"sku":"KOLEME  4\/75","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/74","offer_id":43280031613162,"sku":"KOLEME   8\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/74","offer_id":43280031645930,"sku":"KOLEME  6\/74","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/73","offer_id":43280360571114,"sku":"KOLEME   9\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/73","offer_id":43280360603882,"sku":"KOLEME  8\/73","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/73","offer_id":43280360636650,"sku":"KOLEME  7\/73","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/73","offer_id":43280360669418,"sku":"KOLEME  6\/73","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/73","offer_id":43280360702186,"sku":"KOLEME  5\/73","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/71","offer_id":43280360734954,"sku":"KOLEME  8\/71","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/71","offer_id":43280360767722,"sku":"KOLEME  6\/71","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/71","offer_id":43280360800490,"sku":"KOLEME  5\/71","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"9\/7","offer_id":43280360833258,"sku":"KOLEME  9\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"8\/7","offer_id":43280360866026,"sku":"KOLEME  8\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"7\/7","offer_id":43280360898794,"sku":"KOLEME  7\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"6\/7","offer_id":43280360931562,"sku":"KOLEME  6\/7","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"5\/7","offer_id":43280360964330,"sku":"KOLEME  5\/7","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Kolestontintacapellimarroniecastani.jpg?v=1707131552"},{"product_id":"wella-magma-polvere-decolorante","title":"Wella Magma Bleaching Powder","description":"\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLightening and toning in a single step\u003c\/strong\u003e for natural or colored hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cbr\u003e\u003cstrong\u003e14 versatile nuances that can be mixed together\u003c\/strong\u003e for endless color experiments.\u003cbr\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003eIt simultaneously \u003cstrong\u003elightens and colors\u003c\/strong\u003e \u003cstrong\u003eup to 6 tones even very dark colored hair\u003c\/strong\u003e (for example Black or Dark Brown) \u003cstrong\u003ewithout having to carry out pre-bleaching.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan data-mce-fragment=\"1\"\u003eImproved formula with \u003cstrong\u003eOxyresistant technology.\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cspan data-mce-fragment=\"1\"\u003eWith Spectra Lift Technology based on micronized acid pigments\u003c\/span\u003e \u003cspan class=\"morecontent\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ethat resist oxidation.\u003c\/span\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt allows you to obtain creative and hyper-personalized color results with optimal simplicity. Greater delicacy than the double treatment.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\u003c\/span\u003e","brand":"Wella","offers":[{"title":"\/03+ Natural Intense Golden","offer_id":43314044436714,"sku":"MAGMAW   \/03","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/07+ Natural Intense Sand","offer_id":43314044469482,"sku":"MAGMAW   \/07","price":41.15,"currency_code":"EUR","in_stock":true},{"title":"\/89+ Perla Cendrè Intenso","offer_id":43314044535018,"sku":"MAGMAW   \/89","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/17 Ash Sand","offer_id":43314044567786,"sku":"MAGMAW   \/17","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/39+ Intense Cendrè Golden","offer_id":43314044633322,"sku":"MAGMAW   \/39","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/36 Golden Violet","offer_id":43314044698858,"sku":"MAGMAW   \/36","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/65 Violet Mahogany","offer_id":43314044731626,"sku":"MAGMAW   \/65","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/44 Intense Red","offer_id":43314044764394,"sku":"MAGMAW   \/44","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/73 Golden Sand","offer_id":43314044797162,"sku":"MAGMAW   \/73","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/74 Copper Sand","offer_id":43314044829930,"sku":"MAGMAW   \/74","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/L Limoncello","offer_id":43314108268778,"sku":"MAGMAW   \/L","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"\/75 Sand Mahogany","offer_id":43314108301546,"sku":"MAGMAW   \/75","price":39.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/1153-03-420Wx420H.jpg?v=1659600854"},{"product_id":"wella-welloxon-perfect-ossigeno-40v","title":"Wella Welloxon Perfect Oxygen 40V","description":"\u003cp\u003e \u003cstrong\u003e40 VOL 12%\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 1 litre\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThanks to StabilKomlex it uniformly guides the release of oxygen throughout the application time, allowing the\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ecolor to develop evenly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSoft and creamy mixing, therefore quick and easy. It favors a precise and comfortable application even for the end customer.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ePerfect adhesion to the foils.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSimple rinse. The only partner for the activation of KP ME+ Pure Balance Technology. Perfectly compatible with the Blondor bleaching family and with Illumina Color.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":43314330992874,"sku":"WELLOX   40","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/113-4-420Wx420H.jpg?v=1659603501"},{"product_id":"wella-welloxon-perfect-ossigeno-20v","title":"Wella Welloxon Perfect Oxygen 20V","description":"\u003cp\u003e \u003cstrong\u003e20 VOL 6%\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 1 litre\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThanks to StabilKomlex it uniformly guides the release of oxygen throughout the application time, allowing the\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ecolor to develop evenly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSoft and creamy mixing, therefore quick and easy. It favors a precise and comfortable application even for the end customer.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ePerfect adhesion to the foils.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSimple rinse. The only partner for the activation of KP ME+ Pure Balance Technology. Perfectly compatible with the Blondor bleaching family and with Illumina Color.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":43314361925866,"sku":"WELLOX   20","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/113-1-420Wx420H.jpg?v=1659603930"},{"product_id":"wella-welloxon-perfect-ossigeno-13v","title":"Wella Welloxon Perfect Oxygen 13V","description":"\u003cp\u003e \u003cstrong\u003e13 VOL 4%\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 1 litre\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThanks to the StabilKomlex it uniformly guides the release of oxygen throughout the application time, allowing the\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ecolor to develop evenly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSoft and creamy mixing, therefore quick and easy. It favors a precise and comfortable application even for the end customer.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ePerfect adhesion to the foils.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSimple rinse. The only partner for the activation of KP ME+ Pure Balance Technology. Perfectly compatible with the Blondor bleaching family and with Illumina Color.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":43314463408362,"sku":"WELLOX   13","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/113-5-420Wx420H.jpg?v=1659604800"},{"product_id":"wella-welloxon-perfect-ossigeno-6v","title":"Wella Welloxon Perfect Oxygen 6V","description":"\u003cp\u003e \u003cstrong\u003e6 VOL 1.9%\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 1 litre\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThanks to the StabilKomlex it uniformly guides the release of oxygen throughout the application time, allowing the\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ecolor to develop evenly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSoft and creamy mixing, therefore quick and easy. It favors a precise and comfortable application even for the end customer.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003ePerfect adhesion to the foils.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eSimple rinse. The only partner for the activation of KP ME+ Pure Balance Technology. Perfectly compatible with the Blondor bleaching family and with Illumina Color.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":43314476941546,"sku":"WELLOX   6","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/113-3-420Wx420H.jpg?v=1659604908"},{"product_id":"wella-illumina-color-tintura-tonalita-neutre","title":"Wella Illumina Color Dye Neutral Shades","description":"\u003cp\u003e Permanent hair dye 60ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eILLUMINA COLOR offers maximum brightness, for a natural-looking color-light effect. It allows you to create plays of\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003elight and sophisticated and elegant shades that will make each customer's look unique and personal. Since its launch on the market, ILLUMINA COLOR has become a global beauty phenomenon that has redefined the standards of coloring, guaranteeing a natural look with incredible light reflections and maximum protection for the hair, for an irresistible charm.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eFormat: 60ml\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"10\/","offer_id":43320470012138,"sku":"ILLUMI   10\/","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"9\/","offer_id":43320470044906,"sku":"ILLUMI   9\/","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"8\/","offer_id":43320470077674,"sku":"ILLUMI   8\/","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/","offer_id":43320470110442,"sku":"ILLUMI   7\/","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"6\/","offer_id":43320470143210,"sku":"ILLUMI   6\/","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"5\/","offer_id":43320470175978,"sku":"ILLUMI   5\/","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"4\/","offer_id":43320470208746,"sku":"ILLUMI   4\/","price":11.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/1121-10-A-420Wx420H.jpg?v=1659698527"},{"product_id":"wella-illumina-color-tintura-tonalita-calde","title":"Wella Illumina Color Dye Warm Shades","description":"\u003cp\u003e Permanent hair dye 60ml\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eILLUMINA COLOR offers maximum brightness, for a natural-looking color-light effect. It allows you to create plays of\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003elight and sophisticated and elegant shades that will make each customer's look unique and personal. Since its launch on the market, ILLUMINA COLOR has become a global beauty phenomenon that has redefined the standards of coloring, guaranteeing a natural look with incredible light reflections and maximum protection for the hair, for an irresistible charm\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003eFormat: 60ml\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"5\/35","offer_id":43320504877290,"sku":"ILLUMI  5\/35","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"5\/43","offer_id":43320498421994,"sku":"ILLUMI  5\/43","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"5\/7","offer_id":43320498323690,"sku":"ILLUMI   5\/7","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"6\/37","offer_id":43320504778986,"sku":"ILLUMI  6\/37","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"6\/76","offer_id":43320498225386,"sku":"ILLUMI   6\/7","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/3","offer_id":43320504942826,"sku":"ILLUMI   7\/3","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/35","offer_id":43320504844522,"sku":"ILLUMI  7\/35","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/42","offer_id":48214562341187,"sku":"ILLUMI  7\/42","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/43","offer_id":43320498389226,"sku":"ILLUMI  7\/43","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/7","offer_id":43320498290922,"sku":"ILLUMI   7\/7","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"7\/75","offer_id":48214562373955,"sku":"ILLUMI  7\/75","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"8\/36","offer_id":48214562406723,"sku":"ILLUMI  8\/36","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"8\/37","offer_id":43320504746218,"sku":"ILLUMI  8\/37","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"9\/03","offer_id":43320504975594,"sku":"ILLUMI  9\/03","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"9\/37","offer_id":48214562439491,"sku":"ILLUMI  9\/37","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"9\/43","offer_id":43320498356458,"sku":"ILLUMI  9\/43","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"9\/7","offer_id":43320498258154,"sku":"ILLUMI   9\/7","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"10\/34","offer_id":54280538980675,"sku":"ILLUMI  1034","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"10\/36","offer_id":43320504811754,"sku":"ILLUMI  1036","price":11.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/1121-676-A-420Wx420H.jpg?v=1659700517"},{"product_id":"wella-touch-plus-tintura","title":"Wella Touch Plus Dye","description":"\u003ch4 class=\"name\" data-mce-fragment=\"1\"\u003e Color Touch Plus 60ml\u003c\/h4\u003e\n\n \u003cp\u003e\u003cspan\u003eIt covers gray hair up to 70% effectively, respecting its structure. Multi-faceted, intense and never more\u003c\/span\u003e \u003cspan class=\"morecontent\"\u003e\u003cspan\u003esuitable colour, with a \"natural effect\". 50% more shine. The delicate formulation protects the hair structure.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eMIXING\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eAlways mix \u003cstrong\u003eCOLOR TOUCH\u003c\/strong\u003e with \u003cstrong\u003eCOLOR TOUCH Emulsion\u003c\/strong\u003e 1.9% (6 Vol) or 4% (13 Vol).\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eMix in \u003cstrong\u003ea 1:2 ratio\u003c\/strong\u003e (60 ml of Color Touch + 120 ml Color Touch Emulsion)\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eWear appropriate gloves.\u003cbr\u003e Apply using a brush and basin.\u003cbr\u003e To speed up distribution, use the applicator bottle.\u003cbr\u003e Apply COLOR TOUCH on washed and towel-dried hair, distributing the product from the base to the ends.\u003cbr\u003e\u003c\/span\u003e \u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eLAYING TIME\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eWithout heat source: \u003cstrong\u003e20 minutes\u003c\/strong\u003e (or 15 minutes after a waving or straightening service)\u003cbr\u003e With a heat source (e.g. Climazon): 15 minutes (or 10 minutes after a waving or straightening service)\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"33\/06","offer_id":43391618515178,"sku":"CTOUCH  3306","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"44\/05","offer_id":43391618547946,"sku":"CTOUCH  4405","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"44\/06","offer_id":43391618580714,"sku":"CTOUCH  4406","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"44\/07","offer_id":43391618613482,"sku":"CTOUCH  4407","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/03","offer_id":43391618646250,"sku":"CTOUCH  5503","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/04","offer_id":43391618679018,"sku":"CTOUCH  5504","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/05","offer_id":43391618711786,"sku":"CTOUCH  5505","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/06","offer_id":43391618744554,"sku":"CTOUCH  5506","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"55\/07","offer_id":43391618777322,"sku":"CTOUCH  5507","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/03","offer_id":43391618810090,"sku":"CTOUCH  6603","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/04","offer_id":43391618842858,"sku":"CTOUCH  6604","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"66\/07","offer_id":43391618875626,"sku":"CTOUCH  6607","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"77\/03","offer_id":43391618908394,"sku":"CTOUCH  7703","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"77\/07","offer_id":43391618941162,"sku":"CTOUCH  7707","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"88\/03","offer_id":43391618973930,"sku":"CTOUCH  8803","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"88\/07","offer_id":43391619006698,"sku":"CTOUCH  8807","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/WellaColortouchplus.png?v=1661249390"},{"product_id":"wella-color-fresh-colorazione-diretta-senza-ammoniaca","title":"Wella Color Fresh Direct Coloring 60ml","description":"\u003cp\u003eThere\u003cspan\u003e \u003c\/span\u003eWella\u003cspan\u003e \u003c\/span\u003eColor Fresh is one\u003cspan\u003e \u003c\/span\u003edirect coloring\u003cspan\u003e \u003c\/span\u003ewithout ammonia, very practical and fast. That is to say in more detail that Color Fresh is an extremely delicate instant highlighter, with an acidic pH. The ideal solution to introduce customers to cosmetic coloring and to maintain and revive the color between one service and another. The beauty of this coloring is that it is ready to use thanks to its liquid consistency which makes it applicable immediately.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips on applying Wella Color Fresh:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to freshly washed and carefully dried hair with a towel.\u003c\/li\u003e\n\n\u003cli\u003e Spread the color by distributing it evenly over lengths and ends.\u003c\/li\u003e\n\n\u003cli\u003e Processing time from 5 to 20 minutes based on the effect you want to achieve.\u003c\/li\u003e\n\n\u003cli\u003e Once the exposure time has elapsed, emulsify and rinse delicately, also using a comb.\u003c\/li\u003e\n\n \u003cli\u003eTo delicately intensify the natural color of the hair or to revive the highlights between one color and another, it is recommended to leave on for 3 to 10 minutes. A more intense shade can be achieved with exposure to heat and\/or a longer shutter speed.\u003c\/li\u003e\n\n\u003cli\u003e Proceed with the desired styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Format: 60ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cspan class=\"color-fresh\"\u003eEASY AND FAST DIRECT COLORING. WITHOUT AMMONIA for a trendy look!\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e \u003cspan class=\"color-fresh\"\u003eDiscover the shades:\u003c\/span\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan class=\"color-fresh\"\u003eNatural shades:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e8\/00 Light blonde\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e7\/00 Intensive natural medium blonde\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e6\/0 Dark Blonde\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e2\/0 Black\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e8\/03 Natural light golden blonde\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e5\/07 Natural light brown sand\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e4\/07 Medium brown\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan class=\"color-fresh\"\u003e3\/07 Dark natural sandy brown\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan class=\"color-fresh\"\u003eWarm shades:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e 6\/7 Dark sandy blonde\u003cspan class=\"color-fresh\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e 7\/47 Medium copper-sand blonde\u003c\/li\u003e\n\n\u003cli\u003e 7\/44 Medium intense copper blonde\u003c\/li\u003e\n\n\u003cli\u003e 5\/4 Light coppery brown\u003c\/li\u003e\n\n\u003cli\u003e 10\/39 Cendré golden platinum blonde\u003c\/li\u003e\n\n\u003cli\u003e 10\/36 Platinum blonde violet gold\u003c\/li\u003e\n\n\u003cli\u003e 6\/34 Dark golden coppery gold\u003c\/li\u003e\n\n\u003cli\u003e 9\/3 Very light golden blonde\u003c\/li\u003e\n\n\u003cli\u003e 7\/3 Medium golden blonde\u003c\/li\u003e\n\n\u003cli\u003e 7\/74 Medium coppery sand blonde\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan class=\"color-fresh\"\u003eCold shades:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan class=\"color-fresh\"\u003e0\/89 Pearl ash\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e 10\/81 Platinum blonde pearl ash\u003cspan class=\"color-fresh\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e 8\/81 \u003cspan data-mce-fragment=\"1\"\u003eLight blonde pearl\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eash\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-mce-fragment=\"1\"\u003e0\/8 Pearl\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-mce-fragment=\"1\"\u003e3\/66 Dark brown intense violet\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-mce-fragment=\"1\"\u003e5\/56 Light brown mahogany violet\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan data-mce-fragment=\"1\"\u003e5\/55 Intense light mahogany brown\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e6\/45 Dark blonde copper mahogany\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"0\/8 Pearl","offer_id":43964756459754,"sku":"CFRESH   0\/8","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"10\/39 Golden ash platinum blonde","offer_id":43964957688042,"sku":"CFRESH   103","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"10\/81 Platinum blonde pearl ash","offer_id":43964957720810,"sku":"CFRESH   108","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"2\/0 Black","offer_id":43964957753578,"sku":"CFRESH   2\/0","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"3\/07 Natural dark brown","offer_id":43964957786346,"sku":"CFRESH   3\/0","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"3\/66 Dark brown intense violet","offer_id":43964957819114,"sku":"CFRESH   3\/6","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"4\/07 Medium brown","offer_id":43964957851882,"sku":"CFRESH   4\/0","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"5\/07 Natural light brown","offer_id":43964957884650,"sku":"CFRESH   5\/0","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"5\/4 Light coppery brown","offer_id":43964957917418,"sku":"CFRESH   5\/4","price":11.1,"currency_code":"EUR","in_stock":false},{"title":"5\/55 Intense light mahogany brown","offer_id":43964957950186,"sku":"CFRESH   5\/5","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"6\/0 Dark blonde","offer_id":43964957982954,"sku":"CFRESH   6\/0","price":11.1,"currency_code":"EUR","in_stock":false},{"title":"6\/34 Dark coppery gold blonde","offer_id":43964958015722,"sku":"CFRESH   6\/3","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"6\/45 Dark blonde copper mahogany","offer_id":43964958048490,"sku":"CFRESH   6\/4","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"6\/7 Dark sandy blonde","offer_id":43964958081258,"sku":"CFRESH   6\/7","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"7\/00 Intensive natural medium blonde","offer_id":43964958114026,"sku":"CFRESH   7\/0","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"7\/3 Medium golden blonde","offer_id":43964958146794,"sku":"CFRESH   7\/3","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"7\/47 Medium copper blonde","offer_id":43964958179562,"sku":"CFRESH   7\/4","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"7\/74 Medium coppery sand blonde","offer_id":43964958212330,"sku":"CFRESH   7\/7","price":11.1,"currency_code":"EUR","in_stock":false},{"title":"8\/0 Light blonde","offer_id":43964958245098,"sku":"CFRESH   8\/0","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"8\/81 Light ash pearl blonde","offer_id":43964958277866,"sku":"CFRESH   8\/8","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"9\/3 Very light golden blonde","offer_id":43964958310634,"sku":"CFRESH   9\/3","price":11.1,"currency_code":"EUR","in_stock":false},{"title":"0\/89 Pearl ash","offer_id":43964958343402,"sku":"CFRESH  0\/89","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"10\/36 Platinum blonde violet gold","offer_id":43964958376170,"sku":"CFRESH  1036","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"5\/56 Light brown mahogany violet","offer_id":43964958408938,"sku":"CFRESH  5\/56","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"7\/44 Medium copper blonde","offer_id":43964958441706,"sku":"CFRESH  7\/44","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"8\/03 Natural light golden blonde","offer_id":43964958474474,"sku":"CFRESH  8\/03","price":11.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/WellaColorFresh8-03.png?v=1678801166"},{"product_id":"wella-professionals-shinefinity-colorazione-gel-crema","title":"Wella Professionals Shinefinity gel-cream coloring","description":"\u003cp\u003e ZERO LIFT GLAZE demi-permanent coloring is the best choice for those who do not want to damage their hair during coloring and do not want to apply harmful ingredients to their hair.\u003c\/p\u003e\n\n\u003cp\u003e The Shinefinity Wella Professionals formula applies the principles of \"Clean Beauty\", guaranteeing an effective and professional product.\u003c\/p\u003e\n\n \u003cp\u003eWITHOUT lightening and damaging the hair, the product gives a bright and beautiful color.\u003c\/p\u003e\n\n\u003cp\u003e The gel-cream coloring is suitable for natural or colored hair and, thanks to its consistency, is very easy to use.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eThe formulation is:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e without ammonia\u003c\/li\u003e\n\n\u003cli\u003e without silicones\u003c\/li\u003e\n\n\u003cli\u003e alcohol-free\u003c\/li\u003e\n\n\u003cli\u003e without direct pigments\u003c\/li\u003e\n\n\u003cli\u003e without pPD and pTD\u003c\/li\u003e\n\n\u003cli\u003e without ingredients of animal origin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eAdditional product features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Easily covers white hair\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 20 washes\u003c\/li\u003e\n\n\u003cli\u003e With Balanced pH technology which regulates the pH value during colouring\u003c\/li\u003e\n\n\u003cli\u003e Different shades available\u003c\/li\u003e\n\n\u003cli\u003e No neutralization necessary\u003c\/li\u003e\n\n\u003cli\u003e Bright result\u003c\/li\u003e\n\n\u003cli\u003e Even natural results\u003c\/li\u003e\n\n\u003cli\u003e Gives beautiful and healthy hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Wear suitable gloves during application and only use the specific activator.\u003c\/p\u003e\n\n \u003cp\u003eThe mixing ratio is 1:1, i.e. 1 part of Shinefinity - Zero Lift Glaze + 1 part of Shinefinity - Activator (use the\u003cspan\u003e \u003c\/span\u003eBottle Activator\u003cspan\u003e \u003c\/span\u003eor the\u003cspan\u003e \u003c\/span\u003eBrush \u0026amp; Bowl Activator\u003cspan\u003e \u003c\/span\u003efor fast and precise application).\u003c\/p\u003e\n\n\u003cp\u003e Depending on the activator selected, the mixture should be applied to washed and towel-dried hair using the bottle or brush. Work evenly from roots to ends. If greater intensity is desired, the mixture can also be used directly on dry hair.\u003c\/p\u003e\n\n\u003cp\u003e The exposure time (without heat) is 20 minutes. If you want to achieve more intense results, you can also use heat (exposure time: 15 minutes).\u003c\/p\u003e","brand":"Wella","offers":[{"title":"00\/00 Glaze Clear Trasparente","offer_id":53237185577283,"sku":"SHINEFIN0000","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"00\/56 Rosa","offer_id":54119052312899,"sku":"SHINEFIN0056","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"00\/66 Violet","offer_id":46820183605571,"sku":"SHINEFIN0066","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"00\/89 Blue","offer_id":46820183638339,"sku":"SHINEFIN0089","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"04\/07 Castano medio naturale sabbia","offer_id":53861258887491,"sku":"SHINEFIN0407","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"04\/12 Castano medio","offer_id":47963076723011,"sku":"SHINEFIN0412","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"05\/37 Light caramel brown","offer_id":47689273180483,"sku":"SHINEFIN0537","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"06\/07 Biondo scuro naturale sabbia","offer_id":53861258920259,"sku":"SHINEFIN0607","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"06\/43 Biondo scuro rame dorato","offer_id":48209131864387,"sku":"SHINEFIN0643","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"06\/73 Dark caramel chocolate blonde","offer_id":47689273213251,"sku":"SHINEFIN0673","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"07\/12 Biondo medio cenere matte","offer_id":49348569366851,"sku":"SHINEFIN0712","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"07\/34 Biondo medio dorato rame","offer_id":49348639490371,"sku":"SHINEFIN0734","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"07\/97 Biondo Medio","offer_id":54119052345667,"sku":"SHINEFIN0797","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"08\/0 Biondo chiaro naturale","offer_id":47963076755779,"sku":"SHINEFIN080X","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"08\/98 Light blonde","offer_id":46820183671107,"sku":"SHINEFIN0898","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"09\/61 Very light ash violet blonde","offer_id":46820183703875,"sku":"SHINEFIN0961","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"09\/07 Biondo chiarissimo naturale sabbia","offer_id":52348965257539,"sku":"SHINEFIN0907","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"09\/81 Very light ash pearl blonde","offer_id":46820183769411,"sku":"SHINEFIN0981","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"09\/13 Very light blonde","offer_id":47215785148739,"sku":"SHINEFIN0913","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"08\/38 Light golden pearl blonde","offer_id":47689273246019,"sku":"SHINEFIN0838","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"09\/36 Biondo chiarissimo dorato violetto","offer_id":47963076788547,"sku":"SHINEFIN0936","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"09\/73 Very light golden sand blonde","offer_id":47689273278787,"sku":"SHINEFIN0973","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"010\/0 Biondo platino naturale","offer_id":47963076821315,"sku":"SHINEFIN0100","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"010\/6 Biondo platino violetto","offer_id":47963076854083,"sku":"SHINEFIN0106","price":10.6,"currency_code":"EUR","in_stock":true},{"title":"010\/8 Biondo platino perla","offer_id":47963076919619,"sku":"SHINEFIN0108","price":10.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/00-66shinefinity.jpg?v=1686570432"},{"product_id":"wella-professionals-shinefinity-attivatore-per-ciotola-e-pennello","title":"Wella Professionals Shinefinity activator for bowl and brush","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Shinefinity Base Activator Brush 2% 1000ml\u003c\/span\u003e , perfect for application with bowl and brush\u003c\/p\u003e\n\n\u003cp\u003e Shinefinity is designed to be mixed with Shinefinity Zero Lift Glaze for application. Contains a buffer system specifically formulated to control pH balance throughout the coloring process.\u003c\/p\u003e\n\n \u003cp\u003eThe mixture has no ingredients of animal origin and does not contain ammonia, silicones, alcohol or direct dyes. It applies like a drip-free gel cream without drips or damage. Provides brilliant, healthy-looking results. \u003cstrong\u003eThe Bowl and Brush Activator is perfect for precision services, designed for precision use without the need for assistance.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Format: 1000ml\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Beyond gloss, long-lasting translucent result. Zero damage, zero ammonia, zero silicones, zero alcohol. Shine you can feel.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eUsage:\u003c\/span\u003e\u003c\/strong\u003e \u003cspan\u003eMix Shinefinity Glaze with Shinefinity Bottle Activator (bottle application) or Shinefinity Brush \u0026amp; Bowl Activator (for brush application) in a 1:1 ratio. This can be done in a cup or bottle with an applicator.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/strong\u003e \u003cspan\u003e: perfect hair color, full of depth and shine.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46894669496643,"sku":"W10379","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/AttivatoreWellapennelloeciotola.jpg?v=1688378146"},{"product_id":"wella-professionals-shinefinity-attivatore-per-applicatore","title":"Wella Professionals Shinefinity applicator activator","description":"\u003cp\u003e \u003cb\u003eWella Shinefinity Hair Glaze Liquid Activator 1000 ml\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e Wella Shinefinity Base Activator Brush 2% 1000ml - activator for brushes and nozzle applicators.\u003c\/p\u003e\n\n\u003cp\u003e Shinefinity Boil Activator is designed to be mixed with Shinefinity Zero Lift Glaze for application. Contains a buffer system specifically formulated to control pH balance throughout the coloring process.\u003c\/p\u003e\n\n\u003cp\u003e The mixture has no ingredients of animal origin and does not contain ammonia, silicones, alcohol or direct dyes. It applies like a drip-free gel cream without drips or damage. Provides brilliant, healthy-looking results. The activator is perfect for direct fresh color or toning services, designed for speedy execution of the service without the need for assistance.\u003c\/p\u003e\n\n\u003cp\u003e Format: 1000ml\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/strong\u003e \u003cspan\u003e: perfect hair color, full of depth and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46894680932675,"sku":"W10380","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/AttivatoreWellaAPPLICATORE.jpg?v=1688378462"},{"product_id":"wella-blondorplex-crema-tonalizzante-60ml","title":"Wella BlondorPlex Toning Cream 60ml","description":"\u003cp\u003e Cream toner\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eWith BlondorPlex™ Cream Toner by Wella Professionals, enhance blonde hair in record time by obtaining a quick and reliable shine.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThanks to the integrated Plex technology, the hair fiber bridges are rebuilt for a perfect blonde in just 5 minutes. Reducing breakage during detangling, this cream toner provides a silky feel and shiny finish. It is suitable for all hair types and textures for reliable and precise results.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eChoose Blondor to achieve excellence in the entire range of blondes and create the perfect lightening for all your clients.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch4\u003e Type:\u003c\/h4\u003e\n\n\u003cp\u003e A silky touch and a shiny finish\u003c\/p\u003e\n\n\u003cp\u003e Reduces breakage during detangling\u003c\/p\u003e\n\n \u003cp\u003eFor reliable and accurate results\u003c\/p\u003e\n\n\u003cp\u003e For all hair types\u003c\/p\u003e\n\n\u003ch4\u003e Application :\u003c\/h4\u003e\n\n\u003cp\u003e Wear suitable gloves. After a lightening service, the mixture can be applied using an applicator bottle or, if preferred, with a bowl and brush. Apply the mixture evenly from roots to ends, on washed and pre-dried hair with a towel. Use a comb to get even distribution through your hair.\u003c\/p\u003e\n\n\u003cp\u003e Mixing ratio:\u003c\/p\u003e\n\n\u003cp\u003e For a quick patina: mix 1+2 with Welloxon Perfect oxidizer 1.9%. A fast, reliable patina and a precise result.\u003c\/p\u003e\n\n\u003cp\u003e To break the base and create the patina: Mix 1+2 with Welloxon Perfect 4% oxidant.\u003c\/p\u003e\n\n\u003cp\u003e Ideal for lightening regrowth by one tone while smoothing lengths and ends, to blur demarcations and obtain a perfect blonde.\u003c\/p\u003e\n\n\u003cp\u003e Pause: Do not use heat.\u003c\/p\u003e\n\n\u003cp\u003e For rapid pastelization: watch for 5-10 minutes.\u003c\/p\u003e\n\n\u003cp\u003e For more intense results or neutralization, leave on for up to 20 minutes.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"\/16 Nacre Pearls","offer_id":46990955315523,"sku":"BLONTONE\/16X","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"\/36 Vanille Crystal","offer_id":46990955348291,"sku":"BLONTONE\/36X","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"\/81 Silver Clair","offer_id":46990955381059,"sku":"BLONTONE\/81X","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"\/86 Booster Ultra Cool","offer_id":46990955413827,"sku":"BLONTONE\/86X","price":11.7,"currency_code":"EUR","in_stock":true},{"title":"\/96 Beige Sienne","offer_id":46990955446595,"sku":"BLONTONE\/96X","price":11.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Blondorplextonalizzante.png?v=1690543772"},{"product_id":"wella-blondorplex-decolorante-in-polvere-400g","title":"Wella Blondorplex Whitener Powder 400g","description":"\u003cp data-mce-fragment=\"1\"\u003e New discoloration system. New formula! Up to 97% less breakage by completing the service with Wellaplex N°2 7 levels of lightening: protection from damage without compromise.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Non-volatile powder bleach with anti-yellow molecules to neutralize orange-yellow undertones\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong\u003eFormulation:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Plex technology: during bleaching the bonds of some amino acids break causing damage to the hair structure. Bond Builders which contain malic acid, help regenerate the internal bonds of the hair during bleaching. The Bond Stabilizer stabilizes the bonds and further strengthens the bonds of the hair by balancing its PH.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTYPE:\u003c\/strong\u003e Powder bleach with hydrating ingredients\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRECOMMENDED:\u003c\/strong\u003e For those looking for a perfect blonde with maximum lightening and versatility TECHNOLOGY: Tri-Lightening Technology with effective anti-yellow molecules to obtain perfect blondes\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eACTION:\u003c\/strong\u003e Lightens up to 7 tones thanks to multipurpose applications and different mixing proportions. The creamy consistency, thanks to an integrated safety system, prevents the formation of dust during mixing\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cdiv\u003e Mix the product in a 1:5 to 1:2 ratio, apply evenly over the entire length of the hair, check every 5-10 minutes up to a maximum of 50 minutes, rinse carefully and apply Blondor Blonde Seal \u0026amp; Care to obtain greater shine and protection\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46991032779075,"sku":"W70595","price":29.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/BLONDORPLEXDECOLORANTE.jpg?v=1690545638"},{"product_id":"wella-blondorplex-decolorante-in-polvere-800g","title":"Wella Blondorplex Multi Whitener Powder 800g","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong\u003eWella Blondor Plex Multi Blonde Whitener 800gr\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e New discoloration system. New formula! Up to 97% less breakage by completing the service with Wellaplex N°2 7 levels of lightening: protection from damage without compromise.\u003c\/p\u003e\n\n\u003cp\u003e Non-volatile powder bleach with anti-yellow molecules to neutralize orange-yellow undertones\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Plex Technology: during bleaching the bonds of some amino acids break causing damage to the hair structure. Bond Builders which contain malic acid, help regenerate the internal bonds of the hair during bleaching. The Bond Stabilizer stabilizes the bonds and further strengthens the bonds of the hair by balancing its PH.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTYPE:\u003c\/strong\u003e Powder bleach with hydrating ingredients\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eRECOMMENDED:\u003c\/strong\u003e For those looking for a perfect blonde with maximum lightening and versatility TECHNOLOGY: Tri-Lightening Technology with effective anti-yellow molecules to obtain perfect blondes\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eACTION:\u003c\/strong\u003e Lightens up to 7 tones thanks to multipurpose applications and different mixing proportions. The creamy consistency, thanks to an integrated safety system, prevents the formation of dust during mixing\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cdiv\u003eMix the product in a 1:5 to 1:2 ratio, apply evenly over the entire length of the hair, check every 5-10 minutes up to a maximum of 50 minutes, rinse carefully and apply Blondor Blonde Seal \u0026amp; Care to obtain greater shine and protection\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46991036973379,"sku":"W57292","price":45.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/BLONDORPLEXDECOLORANTEmulti.jpg?v=1690545760"},{"product_id":"wella-creatine-straight-c-crema-lisciante-per-capelli-colorati","title":"Wella Creatine+ Straight C straightening cream for colored hair ","description":"\u003ch3 data-mce-fragment=\"1\" class=\"h1 page-title\" itemprop=\"name\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Creatine+ Straight C smoothing cream for coloured, lightened and sensitized hair 200ml\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cb\u003ePermanent straightening cream for colored or sensitized hair:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e A combination of highly conditioning ingredients\u003c\/p\u003e\n\n\u003cp\u003e Smoother, shinier hair with less frizz for straightening services\u003c\/p\u003e\n\n\u003cp\u003e Format: 200ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cp\u003eBefore starting the treatment it is advisable to test a lock of hair to determine the smoothing effect and the appropriate application time. the test can also be helpful if it is not possible to determine with certainty the treatments previously performed on that hair\u003c\/p\u003e\n\n\u003cp\u003e Application of the straightening cream: pre-wash the hair.\u003c\/p\u003e\n\n\u003cp\u003e Dab well, protect the contours, neck and ears with a protective skin cream\u003c\/p\u003e\n\n\u003cp\u003e Measure the desired variant of straightening cream into a non-metallic basin\u003c\/p\u003e\n\n\u003cp\u003e Starting from the nape of the neck, distribute the product with a comb on individual locks approximately 1 cm wide, at a distance of 5 mm from the skin.\u003c\/p\u003e\n\n\u003cp\u003e Comb thoroughly with the comb\u003c\/p\u003e\n\n\u003cp\u003e Processing times: On colored and sensitized hair, processing time without heat source is 5-20 minutes MAX\u003c\/p\u003e\n\n \u003cp\u003eProceed with a thorough rinse and proceed with the \u003cspan style=\"color: #f69679;\"\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/wella-straight-neutralizzante-per-stiraggio-1l?variant=47013203706179\" target=\"_blank\" title=\"Wella neutralizer\" style=\"color: #f69679;\" rel=\"noopener noreferrer\"\u003eWella STRAIGHT NEUTRALIZER\u003c\/a\u003e\u003c\/span\u003e neutralizing liquid\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47013170282819,"sku":"W20358","price":20.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellacreatinetiraggioC.jpg?v=1691155775"},{"product_id":"wella-straight-neutralizzante-per-stiraggio-1l","title":"Wella Straight Neutralizer for straightening 1l ","description":"\u003ch3 class=\"h1 page-title\" data-mce-fragment=\"1\" itemprop=\"name\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Straight Neutralizer 1000ml\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e RECOMMENDED: for perfect long-lasting straightness\u003c\/p\u003e\n\n\u003cp\u003e ACTION: in combination with the \u003cspan style=\"color: #f69679;\"\u003e\u003ca title=\"Wella Creatine smoothing cream\" href=\"https:\/\/hcstore.it\/search?q=%22Wella%20Straight%22%20crema%20lisciante\" style=\"color: #f69679;\" target=\"_blank\"\u003e\u003cstrong\u003eCreatine+ Straight\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e line, it acts by fixing the action of the straightening cream and allows you to obtain silky smooth, soft and docile hair for very versatile daily styling.\u003c\/p\u003e\n\n\u003cp\u003e INGREDIENT: Contains hydrogen peroxide\u003c\/p\u003e\n\n\u003cdiv class=\"col-md-12 col-12 mb-2\"\u003e\n\n \u003ch3 class=\"h6\"\u003eHOW TO USE WELLA PROFESSIONALS CREATINE+ STRAIGHT NEUTRALIZING 1000 ML\u003c\/h3\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e After rinsing the straightening cream well, drying the hair and using the straightener, apply the neutralizing cream meticulously lock by lock and carefully comb the lengths;\u003c\/li\u003e\n\n\u003cli\u003e Leave on for more or less 10 minutes and then comb your hair; For the correct application time, also based on your hair type, consult the instruction sheet inside the box;\u003c\/li\u003e\n\n\u003cli\u003e Once the application time has elapsed, rinse your hair well and proceed with styling (hairdryer and straightener);\u003c\/li\u003e\n\n\u003cli\u003e Always read the information leaflet inside the package carefully. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-md-12 col-12 mb-2\"\u003e\n\n \u003cstrong class=\"h6\"\u003eRESULT\u003c\/strong\u003e\n\u003cdiv\u003e Smoother, shinier, more elastic and less frizzy hair.\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"col-md-12 col-12 mb-2\"\u003e\n\n \u003cstrong class=\"h6\"\u003eLAYING TIME\u003c\/strong\u003e\n\u003cdiv\u003e 10 minutes (however, consult the instructions inside the box).\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47013203706179,"sku":"W34021","price":24.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellaneutralizzantetiraggio.jpg?v=1691156607"},{"product_id":"wella-creatine-straight-n-crema-lisciante-per-capelli-normali","title":"Wella Creatine+ Straight N straightening cream for normal hair ","description":"\u003ch3 class=\"h1 page-title\" data-mce-fragment=\"1\" itemprop=\"name\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Creatine+ Straight H straightening cream for normal to resistant hair 200ml\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cb\u003ePermanent straightening cream for normal and resistant hair.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e A combination of highly conditioning ingredients\u003c\/p\u003e\n\n\u003cp\u003e Smoother, shinier hair with less frizz for straightening services\u003c\/p\u003e\n\n \u003cp\u003eFormat: 200ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e Before starting the treatment it is advisable to test a lock of hair to determine the smoothing effect and the appropriate application time. the test can also be helpful if it is not possible to determine with certainty the treatments previously performed on that hair\u003c\/p\u003e\n\n\u003cp\u003e Application of the straightening cream: pre-wash the hair.\u003c\/p\u003e\n\n\u003cp\u003e Dab well, protect the contours, neck and ears with a protective skin cream\u003c\/p\u003e\n\n\u003cp\u003e Measure the desired variant of straightening cream into a non-metallic basin\u003c\/p\u003e\n\n\u003cp\u003e Starting from the nape of the neck, distribute the product with a comb on individual locks approximately 1 cm wide, at a distance of 5 mm from the skin.\u003c\/p\u003e\n\n\u003cp\u003e Comb thoroughly with the comb\u003c\/p\u003e\n\n\u003cp\u003e Processing times: On colored and sensitized hair, processing time without heat source is 5-20 minutes MAX\u003c\/p\u003e\n\n \u003cp\u003eProceed with a thorough rinse and proceed with the \u003cspan style=\"color: #f69679;\"\u003e\u003ca style=\"color: #f69679;\" title=\"Neutralizing draft\" href=\"https:\/\/hcstore.it\/products\/wella-straight-neutralizzante-per-stiraggio-1l?variant=47013203706179\" target=\"_blank\"\u003eWella STRAIGHT NEUTRALIZER neutralizing\u003c\/a\u003e\u003c\/span\u003e liquid\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47013223661891,"sku":"W20360","price":20.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellatiraggioN.jpg?v=1691157053"},{"product_id":"wella-perm-service-care-dopo-trattamento-permanente-1l","title":"Wella Perm Service Care after permanent treatment 1l","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003ePost-service \u003cstrong\u003eperm or straightening\u003c\/strong\u003e treatment that neutralizes oxidation residues, as well as removing chemical product residues. Furthermore, it protects hair keratin and restores shine, softness and elasticity to hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Helps remove chemical residues from perms\u003c\/li\u003e\n\n\u003cli\u003e Post-treatment neutralizes oxidation\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4 class=\"h6\"\u003e HOW TO USE WELLA PROFESSIONALS PROFESSIONALS CARE SERVICE CARE PERM POST TREATMENT 1000 ML\u003c\/h4\u003e\n\n\u003cdiv\u003e Apply to damp hair, leave on for 5 minutes and rinse.\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47013246697795,"sku":"W07450","price":27.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellaposttrattamentopermanente.jpg?v=1691157773"},{"product_id":"wella-marola-olio-protettivo-per-la-cute-150ml","title":"Wella Marola Protective Oil for the Scalp 150ml","description":"\u003cp class=\"product-item-name\" data-mce-fragment=\"1\"\u003eMarula Oil Blend Scalp Primer is Wella Professionals' protective scalp oil. Specially formulated to protect the scalp even during the most challenging color transformations, such as bleaching, creating a reinforced protective layer on the scalp.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Reduces immediate scalp discomfort during lightening and coloring treatments.\u003c\/li\u003e\n\n\u003cli\u003e With a blend of marula oil that provides protection and prevents moisture loss\u003c\/li\u003e\n\n\u003cli\u003e The best primer technology\u003c\/li\u003e\n\n\u003cli\u003e Dermatologically and clinically tested\u003c\/li\u003e\n\n\u003cli\u003e Without ingredients of animal origin, without perfume and without colourants\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Marula Oil Blend Scalp Primer is the only primer specifically designed to be used before lightening treatments. This is the most advanced primer technology designed for a clean, on-trend beauty experience.\u003c\/p\u003e\n\n\u003cp\u003e Format: 150ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47123513278787,"sku":"W94579","price":20.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellamarulaolioprotettivo.jpg?v=1693901427"},{"product_id":"wella-shampoo-micellare-per-capelli-ricci","title":"Wella Nutricurls Micellar Shampoo for curly hair","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eNutricurls Micellar Shampoo for Curls for curly hair that delicately removes impurities, defining and nourishing the hair and preventing frizz.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e It gently cleanses and at the same time deeply nourishes and hydrates curly hair. There\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emicellar technology\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eallows you to delicately remove impurities, without attacking or drying out the hair. Its formula is enriched with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eNourish-In complex based on jojoba oil and wheat bran extract to intensely nourish the hair and combat frizz\u003c\/strong\u003e . Curls will be more defined, soft and hydrated\u003c\/p\u003e\n\n\u003cp\u003e Results:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e cleanses gently\u003c\/li\u003e\n\n\u003cli\u003e hydrates hair\u003c\/li\u003e\n\n\u003cli\u003e defines curls\u003c\/li\u003e\n\n\u003cli\u003e eliminates frizz\u003c\/li\u003e\n\n\u003cli\u003e nourishes and makes the hair soft\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n \u003cp\u003eApply WELLA NUTRICURLS Curls Micellar Shampoo to wet hair, emulsify and massage. Rinse. For an enhanced effect, complete the treatment with Wella Nutricurls Conditioner\u003c\/p\u003e\n\n\u003cp\u003e Format: 250ml or 1000ml bottles\u003c\/p\u003e","brand":"Wella","offers":[{"title":"250ml","offer_id":47123535692099,"sku":"W65647","price":11.2,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":47123535724867,"sku":"W65661","price":25.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellashampoomicellar250ml.jpg?v=1693902301"},{"product_id":"wella-nutricurls-shampoo-per-capelli-mossi","title":"Wella Nutricurls Shampoo for wavy hair ","description":"\u003cdiv class=\"product-info\" itemtype=\"https:\/\/schema.org\/Product\" itemscope=\"\"\u003e\n\n\u003cdiv class=\"row-fluid\"\u003e\n\n\u003cdiv class=\"span6\"\u003e\n\n\u003cdiv class=\"product-info-item\"\u003e\n\n\u003cdiv class=\"tabs-group\"\u003e\n\n\u003cdiv class=\"tab-content\" id=\"tab-description\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eWella Nutricurls Waves Shampoo Waves for wavy hair\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e \u003cspan data-sheets-userformat=\"{\" data-sheets-value=\"{\" i=\"\" definire=\"\" a=\"\" aiuta=\"\" nutre=\"\" le=\"\" delicatamente=\"\" rimuove=\"\" che=\"\" solfati=\"\" senza=\"\" e=\"\" ondulati=\"\" capelli=\"\" per=\"\" leggero=\"\"\u003eLightweight \u003cstrong\u003eshampoo\u003c\/strong\u003e for \u003cstrong\u003ewavy and curly hair,\u003c\/strong\u003e without added sulfates, which delicately removes \u003cstrong\u003eimpurities\u003c\/strong\u003e , \u003cstrong\u003enourishes\u003c\/strong\u003e and helps \u003cstrong\u003edefine\u003c\/strong\u003e wavy hair. Stimulating scent with floral notes.\u003c\/span\u003e\n\u003c\/div\u003e\n\n \u003cdiv\u003e\u003cspan data-sheets-userformat=\"{\" data-sheets-value=\"{\" i=\"\" definire=\"\" a=\"\" aiuta=\"\" nutre=\"\" le=\"\" delicatamente=\"\" rimuove=\"\" che=\"\" solfati=\"\" senza=\"\" e=\"\" ondulati=\"\" capelli=\"\" per=\"\" leggero=\"\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003eInstructions for use\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e Apply evenly to damp scalp and hair, massaging gently.\u003cbr\u003e Then proceed to rinse.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e Definition, greater manageability, lightness and elasticity.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003eCharacteristics\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e With Nourish-In Complex technology.\u003c\/li\u003e\n\n\u003cli\u003e With Wheat Bran extracts, rich in vitamins, minerals and proteins and Jojoba Oil. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"250ml","offer_id":47123614105923,"sku":"W48813","price":11.2,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":47123614433603,"sku":"W48790","price":25.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellashampoocapellimossi250ml.jpg?v=1693904928"},{"product_id":"wella-nutricurls-balsamo-per-capelli-mossi-e-ricci","title":"Wella Nutricurls conditioner for wavy and curly hair","description":"\u003cp data-mce-fragment=\"1\"\u003eProper washing is the first step to getting healthy looking hair! Complete cleansing with Wella Professionals Nutricurls Waves \u0026amp; Curls nourishing conditioner for combed hair, which prevents breakage by making handling and combing easier. The hair is infused with vitamins, minerals and proteins that nourish the hair fiber and your curls receive improved definition and elasticity without having to worry about frizz.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e provides optimal nutrition\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e gives definition to curls and waves\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e leaves hair elastic\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e gives a lightness to the hair\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e helps reduce frizz\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e facilitates the management and combing of curly or wavy hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Nourish-in Complex technology with wheat bran extract and jojoba oil – fills the hair fiber with vitamins, minerals and proteins\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eHow to use:\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eApply Wella Professionals Nutricurls Waves \u0026amp; Curls conditioner to the lengths and ends of washed hair. Leave for 30 seconds and rinse with water.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"200ml","offer_id":47123647594819,"sku":"W48868","price":15.55,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":47123647627587,"sku":"W48844","price":32.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellabalsamonutricurlsricciemossi200ml.jpg?v=1693905912"},{"product_id":"wella-nutricurls-curls-balsamo-definizione-ricci","title":"Wella Nutricurls Curls Curl definition conditioner","description":"\u003cp data-mce-fragment=\"1\" itemprop=\"name\"\u003e Curlixir Balm 150ml Fluid without rinsing\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBalm\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLeave In\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003elight tight for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecurls\u003c\/strong\u003e , which gives\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edefinition\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eelasticity\u003c\/strong\u003e , with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eanti-frizz effect\u003c\/strong\u003e .\u003cbr\u003e\u003c\/p\u003e\n\n\u003cdiv\u003e\n\n\u003cdiv\u003e It can be used on\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edry hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor \u003cstrong\u003eextra hold\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand definition.\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch3\u003e \u003cstrong\u003eInstructions for use\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cdiv\u003e\n\n \u003cp\u003eApply evenly to damp hair or to dry hair between washes.\u003cbr\u003e Proceed with the desired styling.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003ch3\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e Definition, greater manageability, lightness and elasticity. \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp data-mce-fragment=\"1\" itemprop=\"name\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47167195152707,"sku":"W00730","price":20.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaNutricurlsCurlixirBalm.jpg?v=1694785644"},{"product_id":"wella-nutricurls-curls-maschera-trattamento","title":"Wella Nutricurls Curls Treatment Mask","description":"\u003ch3 itemprop=\"name\"\u003e for wavy and curly hair\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong data-mce-fragment=\"1\"\u003eMask\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFor\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ewaves\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eAnd\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ecurly\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efrom the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003enourishment\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eintensive which makes i\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003edisciplined hair\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand easy to style, with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eanti-frizz effect\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003cdiv\u003e\n\n \u003cdiv data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eInstructions for use\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Apply to pre-washed hair and leave on for 5 minutes.\u003cbr data-mce-fragment=\"1\"\u003e Rinse thoroughly and proceed with styling\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eBenefits\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Definition, greater manageability, lightness and elasticity.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"150ml","offer_id":47167221694787,"sku":"W48950","price":16.6,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":47167221727555,"sku":"W48929","price":27.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaNutricurlsMask150ml.jpg?v=1694786142"},{"product_id":"wella-magma-painting-powder-120gr","title":"Wella Magma Painting Powder 120gr","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMagma painting powder was specifically designed for painting techniques. It helps to regulate the consistency of the mixture and keeps the color result unchanged. Suitable only for lightening and contrasts made with magma.\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCompetitive brightness up to 6 tone levels, lightens and colors in a single pass. Application also on dark to black colored hair, including cool blonde tones for the painting technique achieve super natural color results\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47215610855747,"sku":"WMAGMAPOW","price":24.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaMagmaPaintingPowder.jpg?v=1695820628"},{"product_id":"wella-magma-polvere-39-dorato-cendre-chiaro-120gr","title":"Wella Magma Powder \/39 Golden Cendre Light 120gr ","description":"\u003cdiv class=\"product-detail-info\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"product-detail-info__classifications\" data-mce-fragment=\"1\"\u003e\n\n\u003cp class=\"classification\" data-mce-fragment=\"1\"\u003e \u003cspan class=\"classification__item classification__item--bold\" data-mce-fragment=\"1\"\u003ecolor\u003c\/span\u003e \u003cspan class=\"classification__item\" data-mce-fragment=\"1\"\u003eNo. \/39 light cendré golden\u003c\/span\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"truncate product-details__description\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"truncate__html-container\" data-testid=\"truncate-html-container\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt simultaneously lightens and colors up to 6 tones even very dark colored hair (for example black or dark brown). It allows you to obtain truly intense color contrasts without having to carry out pre-bleaching.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan\u003eHow to use: allows a variable mixing ratio, therefore it is suitable for all highlighting techniques.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan\u003eRecommended mixing with Welloxon Perfect 30 vol. or 40 vol. in a ratio of 1:1.5 (30 g of Magma 45 g of Welloxon Perfect) to 1:2 (30 g of Magma 60 g of Welloxon Perfect).\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan\u003eLeave on for 20 to 30 minutes with a heat source or 30 to 45 minutes without a heat source, based on the desired color intensity and hair structure. In the case of highlights with caps, it is possible to intensify the final result with a heat source by covering the hair with a transparent film.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan\u003eQuantity: 120gr\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47215631499587,"sku":"MAGMAW  \/39X","price":39.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaMagma-39.jpg?v=1695821393"},{"product_id":"wella-magma-polvere-89-biondo-perla-cendre-120gr","title":"Wella Magma Powder \/89 Pearl Blonde Cendré 120gr ","description":"\u003cdiv class=\"product-detail-info\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"product-detail-info__classifications\" data-mce-fragment=\"1\"\u003e\n\n \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWELLA MAGMA COLOR \/89 120GR\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eA new evolution of \u003cstrong\u003elightening\u003c\/strong\u003e enters the creative world of Magma.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eIt allows you to lighten and tone simultaneously, combining optimal control with creative and expressive freedom.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe one-step lightening and toning system allows you to obtain hyper-personalised, versatile color results, from the sweetest and softest tones to the most intense and vibrant ones.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eAPPLICATION:\u003c\/strong\u003e Magma is not suitable for lightening techniques in contact with the skin. Apply to dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eUSE:\u003c\/strong\u003e Magma lightens and tones in a single gesture even on previously colored hair. Suitable for foil techniques and freehand techniques on any type of hair for sweet, delicate and vibrant results\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTIPS FOR USE:\u003c\/strong\u003e For red tones: prolonged exposure time intensifies the colour.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eDURATION\u003c\/strong\u003e Up to 15 washes.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eINSTRUCTIONS FOR USE\u003c\/strong\u003e Magma can be used with all Wella oxidizing emulsions, based on the desired level of lightening and color intensity.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eLAYING TIME:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eRed shades: Without heat source 30-60 min. With heat source 20-45 min\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eBlonde shades: Without heat source 20-40 min. With heat source 15-30 min\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003ePOST TREATMENT\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eOnce the application time has elapsed, rinse thoroughly and shampoo. To neutralize oxidative residues and stabilize the color, proceed with the specific \"Magma Post Treatment\" post-treatment. Leave on for at least 5 minutes\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDO NOT USE MAGMA IF YOU HAVE\u003c\/strong\u003e : Hair usually treated with natural\/vegetable based coloring products. Hair on which a chemical straightening treatment is usually carried out.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eQuantity: 120gr\u003c\/span\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"truncate product-details__description\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"truncate__html-container\" data-testid=\"truncate-html-container\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47215708897603,"sku":"MAGMAW  \/89X","price":39.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaMagma-89.jpg?v=1695821712"},{"product_id":"wella-magma-post-trattamento-color-complete","title":"Wella Magma Post Treatment Color Complete","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Magma Color Complete Acid-Based Post-Treatment 500ml\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eMagma Color Complete fixes the color brilliance and protects the hair after each service carried out with Magma. Its pH value, ideal for Oxyresistan technology, optimally fixes the colored pigments in the hair.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUse: after shampooing, distribute Magma Color Complete evenly through damp hair. Leave on for 5 minutes. Rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47215757558083,"sku":"WMAGMAPOST","price":24.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaMagmaColorcomplete.jpg?v=1695822524"},{"product_id":"wella-professionals-colorazione-a-base-naturale","title":"Wella Eos Natural Color Golden Curry N.5","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eColor nº 5 Curry - Vegetable-based coloring for stronger and fuller hair without compromising the intensity of the color and the precision of the nuance.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eOptimized color intensity, surprisingly bright colors compared to the same nuance of pure plant-based colors. Ready-to-use and mixable shade palette. Cold shades can also be achieved.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eEasy mixing and application. Up to 50% gray hair coverage in a single application. * ZERO DAMAGE, WITHOUT AMMONIA, PEROXIDES, PARABENS, PPD AND PTD Based on natural dyes derived from three plants: Henne - Cassia - Indigo\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003e\u003cstrong\u003eACTION:\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n \u003cp\u003eIt gives a natural color with excellent hold, bright, shiny, vibrant and healthy. Allows you to comb your hair better.\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e In the presence of gray hair it must be mixed with hot water, in a proportion of 2\/3 Wella EOS and 1\/3 water. For trendy effects and in the lengths, 1 part of Wella EOS and 5 of water, first apply cold to the roots and then to the lengths and ends. Leave on for 20-35 minutes under a heat source or covering the hair with film. Read the instructions\u003c\/p\u003e\n\n\u003cp\u003e Format: 120g\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47215796715843,"sku":"EOSWEL  5\/0","price":26.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellaeos.jpg?v=1695823210"},{"product_id":"wella-reflections-olio-illuminante-light-per-capelli","title":"Wella Reflections Olio Illuminante Light per capelli","description":"\u003cp\u003eWella Oil Reflections Olio Levigante è l'elisir miracoloso per capelli lisci e incredibilmente lucidi. Imbottito con lussuosi ingredienti come l'Olio di Macadamia, l'Olio di Avocado e la Vitamina E, questo prodotto rivoluzionario utilizza la tecnologia Oil Reflections insieme al programma Oleology per proteggere il naturale strato idro-lipidico dai radicali liberi, regalando una fibra capillare luminosa e levigata.\u003c\/p\u003e\n\u003cp\u003eLa sua formula versatile si presta a molteplici utilizzi, rendendolo un vero must-have nel mondo della cura dei capelli:\u003c\/p\u003e\n\u003cdiv class=\"flex-1 overflow-hidden\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-jcvrj-79elbk h-full\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-jcvrj-1n7m0yu\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-9\"\u003e\n\u003cdiv data-testid=\"conversation-turn-5\" class=\"w-full text-token-text-primary\"\u003e\n\u003cdiv class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\"\u003e\n\u003cdiv class=\"relative flex w-full flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" data-message-id=\"b93bf7c9-4589-44d2-9e46-d740f0f898b8\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProdotto styling\u003c\/strong\u003e: Per uno styling impeccabile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtezione contro il calore\u003c\/strong\u003e: Salvaguarda i tuoi capelli dagli effetti dannosi del calore.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-shampoo per i capelli molto sensibili\u003c\/strong\u003e: Un trattamento delicato per capelli sensibili.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGloss Illuminante\u003c\/strong\u003e: Aggiunge un tocco di luminosità istantanea.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLozione prima di un taglio\u003c\/strong\u003e: Per una preparazione perfetta prima di un taglio.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSiero disciplinante\u003c\/strong\u003e: Domina i capelli ribelli.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElisir nutriente\u003c\/strong\u003e: Nutre in profondità per una chioma setosa e luminosa.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eI benefici di questo straordinario olio includono l'ideale adattabilità per i capelli colorati, senza appesantire, garantendo luminosità istantanea e avvolgendo i tuoi sensi con una fragranza seducente. Lasciati conquistare dalla chioma setosa e invidiosamente luminosa che solo Wella Oil Reflections Olio Levigante può regalarti.\u003c\/p\u003e\n\u003cp\u003ePer un'applicazione ottimale, distribuisci 1-2 gocce sulle mani e applica uniformemente su lunghezze e punte, sia su capelli asciutti che bagnati. La quantità varia in base al tipo di capelli e all'utilizzo, assicurando risultati sorprendenti ogni volta.\u003c\/p\u003e\n\u003cp\u003eGrazie agli ingredienti principali come l'Olio di Avocado per l'idratazione e la lucentezza, l'Olio di Macadamia per la nutrizione profonda e gli oli pregiati per un'azione illuminante, Wella Oil Reflections Olio Levigante è la chiave per una chioma luminosa e irresistibile.\u003c\/p\u003e\n\u003cp\u003eFormato: 30ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-2 lg:pr-0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47964003631427,"sku":"W56507","price":9.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellaoliocapelli.jpg?v=1709300614"},{"product_id":"wella-invigo-sun-care-shampoo-doposole","title":"Wella Invigo Sun Care Shampoo doposole","description":"\u003cp\u003eWella Invigo Sun After Sun Cleansing Shampoo 300ml - shampoo dopo sole Con Pro Vitamina B5, deterge delicatamente i capelli dopo essere stati sottoposti al sole, alla sabbia e all'acqua del mare. Con schermo solare.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cstrong\u003eBENEFICI:\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAiuta a mantenere i capelli idratati protegge dai raggi UV, radicali liberi e dal cloro previene i danni causati dai raggi solari nocivi protegge il colore dallo sbiadimento facilita la pettinatura e previene le rotture lascia i capelli morbidi e lucenti si applica facilmente e profuma di fiori d'arancio\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cstrong\u003eCaratteristiche Tecniche\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSun-Blend™ con la vitamina B5 – si prende cura dei capelli e idrata prima, durante e dopo l'esposizione al sole.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cstrong\u003eMODALITA D'USO:\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eApplicare sui capelli bagnati e massaggiare creando una schiuma. Risciacquare con cura.\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003eFormato: 300 ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":48208784359747,"sku":"W69977","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaSunCareshampoodoposole.png?v=1712839516"},{"product_id":"wella-reflections-olio-levigante-per-capelli","title":"Wella Reflections Olio levigante per capelli","description":"\u003cdiv class=\"flex-1 overflow-hidden\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-jcvrj-79elbk h-full\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-jcvrj-1n7m0yu\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-9\"\u003e\n\u003cdiv data-testid=\"conversation-turn-5\" class=\"w-full text-token-text-primary\"\u003e\n\u003cdiv class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\"\u003e\n\u003cdiv class=\"relative flex w-full flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" data-message-id=\"b93bf7c9-4589-44d2-9e46-d740f0f898b8\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003ch3\u003e\u003cspan\u003eOlio ricco per er tutti i tipi di capelli. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMulti-funzione dal finish brillante per una lucentezza a specchio. Nutre e protegge la fibra capillare. Con 4 oli pregiati: camelia, tè bianco, macadamia, avocado.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFormato: 30ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":48208819749187,"sku":"W55106","price":9.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaOliolevigante_1.png?v=1712840235"},{"product_id":"wella-color-fresh-create-colorazione-diretta","title":"Wella color fresh create colorazione diretta","description":"\u003ch1\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWella Color Fresh colore diretto semi-permanente\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eColorazione professionale diretta semi-permanente per effetti creativi Wella Color fresh Create. Color Fresh Create ti offre combinazioni complete, bellissimi effetti pastello e colorazioni personalizzate con perdita naturale d’intensità ad ogni lavaggio. Dura fino a 20 lavaggi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColor Fresh Create perde intensità in modo naturale rivelando un colore sempre più delicato ad ogni lavaggio, per conferire gradualmente bellissime e delicate sfumature pastello. Questo grazie a pigmenti attentamente selezionati che evitano una perdita drastica di colore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNuance intermiscelabili\u003c\/strong\u003e: colori su misura e risultati meravigliosi nei servizi di\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etonalizzazione\u003c\/strong\u003e.\u003cbr\u003eSvanisce gradualmente rimanendo fedele al colore della nuance.\u003cbr\u003eDura fino a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e20 lavaggi\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eModalità d'uso\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eMiscelare la quantità desiderata di colore in una ciotola.\u003c\/li\u003e\n\u003cli\u003ePer risultati intensi, utilizzare Color Fresh Create puro dal tubetto. \u003c\/li\u003e\n\u003cli\u003ePer toni personalizzati intensi, miscelare due o più nuance Color Fresh Create.\u003c\/li\u003e\n\u003cli\u003ePer tonalità pastello, miscelare il colore con Color Fresh Create Tomorrow Clear in un rapporto a scelta (maggiore è la parte di Clear, più chiaro sarà il risultato finale).\u003c\/li\u003e\n\u003cli\u003eNon richiede attivatore!\u003c\/li\u003e\n\u003cli\u003eApplicare il colore direttamente sui capelli lavati e asciutti o tamponati.\u003c\/li\u003e\n\u003cli\u003eIndossare sempre i guanti, proteggere la pelle e gli abiti per prevenire macchie indesiderate.\u003c\/li\u003e\n\u003cli\u003eEvitare il contatto diretto con il cuoio capelluto.\u003c\/li\u003e\n\u003cli\u003eDistribuire il colore pettinando i capelli, in modo da ottenere un risultato uniforme.\u003c\/li\u003e\n\u003cli\u003eTempo di posa medio: 20 minuti.\u003c\/li\u003e\n\u003cli\u003ePer risultati più intensi, prolungare la posa fino a un massimo di 30 minuti.\u003c\/li\u003e\n\u003cli\u003ePer tonalità pastello, lasciare in posa 5-10 minuti.\u003c\/li\u003e\n\u003cli\u003eRisciacquare con cura finché l’acqua non sarà completamente limpida.\u003c\/li\u003e\n\u003cli\u003eNon lavare i capelli con lo shampoo al termine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eIngredienti (INCI)\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, STEARETH-20, PHENOXYETHANOL, MICA, POTASSIUM PHOSPHATE, HC YELLOW NO. 13, TITANIUM DIOXIDE\/CI77891, SODIUM HYDROXIDE, CITRIC ACID\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Nu-Dist Pink","offer_id":48214790504771,"sku":"FRESHCREDIPI","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"High Magenta","offer_id":48214790537539,"sku":"FRESHCREHIMA","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"New Blue","offer_id":48786168578371,"sku":"FRESHCRENEBL","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Neverseen Green","offer_id":48786168611139,"sku":"FRESHCRENEGR","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Super Petrol","offer_id":48786168643907,"sku":"FRESHCRESUPE","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Tomorrow Clear","offer_id":48786168676675,"sku":"FRESHCRETOCL","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Ultra Purple","offer_id":48786168709443,"sku":"FRESHCREULPU","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Vintage Blush","offer_id":50225685168451,"sku":"FRESHCREVIBL","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Pure Violet","offer_id":50225685201219,"sku":"FRESHCREPUVI","price":11.1,"currency_code":"EUR","in_stock":true},{"title":"Next Red","offer_id":52349337305411,"sku":"FRESHCRENERE","price":11.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellafreshcolorcreate.png?v=1712926509"},{"product_id":"wella-oil-reflections-emulsion-capelli-50ml","title":"Wella Oil Reflections Emulsion Capelli 50ml","description":"\u003cp\u003eUna\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003emousse indulgente\u003c\/span\u003e, che si fonde con i capelli e penetra in profondità, per\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003erisultati trasformativi immediati\u003c\/span\u003e. Offre protezione e cura per tutti i tipi di capelli. Previne il degrado dei lipidi naturali nei capelli e garantisce\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eluce\u003c\/span\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003emorbidezza\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ee\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eidratazione\u003c\/span\u003e, per una sensazione di cura dei capelli. Protegge dall'effetto crespo.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCure trasformative\u003c\/li\u003e\n\u003cli\u003ePreviene il degrado dei lipidi naturali\u003c\/li\u003e\n\u003cli\u003eGarantisce una sensazione di cura dei capelli\u003c\/li\u003e\n\u003cli\u003eProtegge dall'effetto crespo\u003c\/li\u003e\n\u003cli\u003eCon Pantenolo, Glicerina e Olio di Macadamia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eModo d'uso:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAgitare bene prima dell'uso.\u003c\/li\u003e\n\u003cli\u003eTenere la confezione a testa in giù, premere l'erogatore lateralmente e applicare sui capelli leggermente umidi.\u003c\/li\u003e\n\u003cli\u003eMassaggiare bene, lasciare in posa 3 minuti e risciacquare abbondantemente.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49348551737667,"sku":"W06334","price":10.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaOilreflections.png?v=1726474083"},{"product_id":"wella-performance-lacca-forte-500ml","title":"Wella Performance Lacca forte 500ml","description":"\u003cp\u003e\u003cspan\u003eLacca professionale per tutti i tipi di capelli e a chi cerca una tenuta efficace duratura senza residui.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNon appiccica, non lascia residui e si toglie con pochi colpi di spazzola. Asciuga velocemente. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtegge dai raggi UV.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49612264046915,"sku":"W13542","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellalaccaforte.png?v=1728978451"},{"product_id":"wella-professionals-perform-perm-lotion-n-75-ml-permanente-per-capelli-normali-o-resistenti","title":"Wella Professionals Perform Perm Lotion N 75 ml – Permanente per Capelli Normali o Resistenti","description":"\u003cp data-start=\"325\" data-end=\"552\"\u003eLa \u003cstrong data-start=\"328\" data-end=\"373\"\u003eWella Professionals Perform Perm Lotion N\u003c\/strong\u003e è una \u003cstrong data-start=\"380\" data-end=\"429\"\u003elozione alcalina per permanente professionale\u003c\/strong\u003e studiata per capelli \u003cstrong data-start=\"451\" data-end=\"475\"\u003enormali o resistenti\u003c\/strong\u003e, ideale per realizzare \u003cstrong data-start=\"499\" data-end=\"551\"\u003ericci duraturi, definiti e dall’aspetto naturale\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"897\"\u003eGrazie all’innovativa \u003cstrong data-start=\"576\" data-end=\"603\"\u003etecnologia Bond Builder\u003c\/strong\u003e e alla \u003cstrong data-start=\"611\" data-end=\"636\"\u003eBetaina condizionante\u003c\/strong\u003e, la lozione protegge la fibra capillare durante il trattamento, mantenendo i capelli \u003cstrong data-start=\"722\" data-end=\"750\"\u003elucidi, morbidi e setosi\u003c\/strong\u003e. Perfetta per saloni e professionisti, è adatta a tutte le tecniche di permanente, anche su capelli difficili da arricciare o con struttura forte.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"930\"\u003e\u003cstrong data-start=\"899\" data-end=\"930\"\u003eCaratteristiche principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"931\" data-end=\"1220\"\u003e\n\u003cli data-start=\"931\" data-end=\"991\"\u003e\n\u003cp data-start=\"933\" data-end=\"991\"\u003ePermanente a lunga tenuta per capelli normali o resistenti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"992\" data-end=\"1060\"\u003e\n\u003cp data-start=\"994\" data-end=\"1060\"\u003eFormula \u003cstrong data-start=\"1002\" data-end=\"1012\"\u003evegana\u003c\/strong\u003e, senza siliconi, microplastiche né oli minerali\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1121\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1121\"\u003eProtezione interna grazie alla \u003cstrong data-start=\"1094\" data-end=\"1121\"\u003etecnologia Bond Builder\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1122\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1124\" data-end=\"1163\"\u003eDona elasticità e morbidezza ai capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1220\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1220\"\u003eAdatta a tecniche moderne e tradizionali di permanente\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1222\" data-end=\"1320\"\u003eRisultati professionali con una formula sicura, efficace e rispettosa della struttura del capello.\u003c\/p\u003e\n\u003ch3 data-start=\"228\" data-end=\"303\"\u003e🧴 \u003cstrong data-start=\"235\" data-end=\"303\"\u003eIstruzioni per l'Uso – Wella Professionals Perform Perm Lotion N\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 1:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003elavare i capelli con uno shampoo delicato e asciugarli con un asciugamano. Se necessario, utilizzare\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWella Professionals Service Perm Pre-Treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esui capelli sensibili.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 2:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eScegliere l'impacco desiderato.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 3:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApplicare la lozione permanente 2-3 volte su ogni rullo, iniziando dalla nuca. Indossare sempre i guanti durante l'applicazione.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 4:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLasciare agire la lozione come indicato. 15-20 minuti senza calore. Oppure 10-17 minuti con il calore del climazon. Controllare tra una fase e l'altra con dei ricci di prova. Non utilizzare un cappuccio di plastica.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 5:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRisciacquare accuratamente con acqua calda per almeno 3 minuti. Asciugare delicatamente i capelli con carta assorbente.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 6:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eApplicare\u003cspan\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(246, 150, 121);\"\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/wella-professionals-perform-perm-neutralizer-1000-ml-neutralizzante-professionale-per-permanente\" target=\"_blank\" title=\"Neutralizzante permanente wella\" style=\"color: rgb(246, 150, 121);\" rel=\"noopener\"\u003e\u003cstrong\u003eWella Professionals Perform Perm Neutralizer\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003enon diluito con una spugna o un flacone applicatore. Applicare due terzi del neutralizzatore per 5 minuti, quindi applicare il restante neutralizzatore dopo aver rimosso i rulli, lasciare agire per 5 minuti e risciacquare accuratamente.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 7:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTerminare con un balsamo o un Post Treatment per una cura ottimale.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53519341125955,"sku":"W88291","price":8.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaperformPermlotion.png?v=1754297027"},{"product_id":"wella-professionals-perform-perm-neutralizer-1000-ml-neutralizzante-professionale-per-permanente","title":"Wella Professionals Perform Perm Neutralizer 1000 ml Neutralizzante Professionale per Permanente","description":"\u003cp data-start=\"397\" data-end=\"625\"\u003eIl \u003cstrong data-start=\"400\" data-end=\"428\"\u003ePerform Perm Neutralizer\u003c\/strong\u003e di \u003cstrong data-start=\"432\" data-end=\"455\"\u003eWella Professionals\u003c\/strong\u003e è un \u003cstrong data-start=\"461\" data-end=\"508\"\u003eneutralizzante professionale pronto all’uso\u003c\/strong\u003e, studiato per fissare in modo efficace e sicuro la forma di \u003cstrong data-start=\"569\" data-end=\"585\"\u003ericci e onde\u003c\/strong\u003e ottenuti con trattamenti di permanente.\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"840\"\u003eLa sua \u003cstrong data-start=\"634\" data-end=\"679\"\u003eformula delicata ma altamente performante\u003c\/strong\u003e completa il processo chimico della permanente, garantendo un risultato duraturo, ricci \u003cstrong data-start=\"767\" data-end=\"799\"\u003eelastici, lucenti e naturali\u003c\/strong\u003e, e preservando la struttura del capello.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"873\"\u003e\u003cstrong data-start=\"842\" data-end=\"873\"\u003eCaratteristiche principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"874\" data-end=\"1228\"\u003e\n\u003cli data-start=\"874\" data-end=\"920\"\u003e\n\u003cp data-start=\"876\" data-end=\"920\"\u003eNeutralizzante pronto all’uso per permanente\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"921\" data-end=\"971\"\u003e\n\u003cp data-start=\"923\" data-end=\"971\"\u003eGarantisce ricci definiti, elastici e resistenti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"972\" data-end=\"1030\"\u003e\n\u003cp data-start=\"974\" data-end=\"1030\"\u003eMantiene \u003cstrong data-start=\"983\" data-end=\"1030\"\u003elucentezza, morbidezza e movimento naturale\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1031\" data-end=\"1100\"\u003e\n\u003cp data-start=\"1033\" data-end=\"1100\"\u003eCompatibile con tutte le varianti Perform Perm Lotion: \u003cstrong data-start=\"1088\" data-end=\"1100\"\u003eN, C e S\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1101\" data-end=\"1187\"\u003e\n\u003cp data-start=\"1103\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1103\" data-end=\"1121\"\u003eFormula vegana\u003c\/strong\u003e, senza siliconi, microplastiche né ingredienti di origine animale\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1188\" data-end=\"1228\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1228\"\u003eIdeale per uso professionale in salone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1230\" data-end=\"1376\"\u003eAdatto a \u003cstrong data-start=\"1239\" data-end=\"1266\"\u003etutti i tipi di capelli\u003c\/strong\u003e, dai più resistenti ai più sensibili, assicura \u003cstrong data-start=\"1314\" data-end=\"1340\"\u003euniformità e sicurezza\u003c\/strong\u003e nel fissaggio della forma ottenuta.\u003c\/p\u003e\n\u003cp data-start=\"1230\" data-end=\"1376\"\u003e \u003c\/p\u003e\n\u003ch2\u003eIstruzioni per l'uso\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 1:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eDopo l'assorbimento della \u003cspan style=\"color: rgb(246, 150, 121);\"\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/wella-professionals-perform-perm-lotion-n-75-ml-permanente-per-capelli-normali-o-resistenti\" target=\"_blank\" title=\"Lozione permanente wella\" style=\"color: rgb(246, 150, 121);\" rel=\"noopener\"\u003elozione per permanente\u003c\/a\u003e\u003c\/span\u003e, sciacquare accuratamente i capelli con acqua calda per almeno 3 minuti. Asciugare delicatamente i capelli con carta assorbente.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 2:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eagitare bene il flacone. Versare 100 ml di Wella Professionals Perform Perm Neutraliser non diluito in una ciotola o in un flacone di applicazione.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 3:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApplicare ⅔ del prodotto sui capelli con gli impacchi ancora nei capelli. Lasciare in posa per 5 minuti.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 4:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eRimuovere delicatamente gli impacchi e applicare i restanti ⅓ del neutralizzatore.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 5:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLasciare agire nuovamente per 5 minuti, quindi risciacquare abbondantemente.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFase 6:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUtilizzare un balsamo ristrutturante o\u003cspan\u003e \u003c\/span\u003eWella Professionals Service Perm Post-Treatment\u003cspan\u003e \u003c\/span\u003eper un recupero e una lucentezza ottimali.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53519390867779,"sku":"W88133","price":29.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellaperformneutralizer.png?v=1754298364"},{"product_id":"wella-exclusiv-lacca-forte-no-gas-75ml","title":"Wella Exclusiv Lacca Forte No Gas 75ml","description":"\u003ch3 data-start=\"182\" data-end=\"264\"\u003e\u003cstrong data-start=\"189\" data-end=\"264\"\u003eTenuta e Volume Professionale 75 ml\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"266\" data-end=\"708\"\u003eLa \u003cstrong data-start=\"269\" data-end=\"321\"\u003eWella Finish \u0026amp; Style Exclusiv Lacca Forte No Gas\u003c\/strong\u003e è la soluzione perfetta per chi desidera \u003cstrong data-start=\"363\" data-end=\"405\"\u003evolume, sostegno e una tenuta duratura\u003c\/strong\u003e senza rinunciare alla naturalezza.\u003cbr data-start=\"440\" data-end=\"443\"\u003eGrazie alla sua \u003cstrong data-start=\"459\" data-end=\"495\"\u003eformula leggera e idrorepellente\u003c\/strong\u003e, dona corpo e definizione a ogni acconciatura, senza appiccicare né lasciare residui visibili. Ideale anche per \u003cstrong data-start=\"608\" data-end=\"642\"\u003ecapelli fini o privi di volume\u003c\/strong\u003e, assicura un look impeccabile in qualsiasi condizione di umidità.\u003c\/p\u003e\n\u003chr data-start=\"710\" data-end=\"713\"\u003e\n\u003ch3 data-start=\"715\" data-end=\"752\"\u003e🌟 \u003cstrong data-start=\"722\" data-end=\"752\"\u003eCaratteristiche principali\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"753\" data-end=\"1211\"\u003e\n\u003cli data-start=\"753\" data-end=\"836\"\u003e\n\u003cp data-start=\"755\" data-end=\"836\"\u003e\u003cstrong data-start=\"755\" data-end=\"786\"\u003eLacca no gas a tenuta forte\u003c\/strong\u003e, ideale per fissare e modellare con precisione.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"900\"\u003e\n\u003cp data-start=\"839\" data-end=\"900\"\u003e\u003cstrong data-start=\"839\" data-end=\"856\"\u003eNon appiccica\u003c\/strong\u003e e non lascia tracce visibili sui capelli.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"901\" data-end=\"983\"\u003e\n\u003cp data-start=\"903\" data-end=\"983\"\u003e\u003cstrong data-start=\"903\" data-end=\"926\"\u003eDiffusione uniforme\u003c\/strong\u003e di polimeri leggeri per un volume naturale e duraturo.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"984\" data-end=\"1077\"\u003e\n\u003cp data-start=\"986\" data-end=\"1077\"\u003e\u003cstrong data-start=\"986\" data-end=\"1010\"\u003eEffetto anti-umidità\u003c\/strong\u003e: protegge i capelli e mantiene la piega anche in ambienti umidi.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1124\"\u003e\n\u003cp data-start=\"1080\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1102\"\u003eAsciugatura rapida\u003c\/strong\u003e, senza appesantire.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1125\" data-end=\"1211\"\u003e\n\u003cp data-start=\"1127\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1155\"\u003eFormato pratico da 75 ml\u003c\/strong\u003e, perfetto da viaggio o per ritocchi rapidi in salone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1213\" data-end=\"1216\"\u003e\n\u003ch3 data-start=\"1218\" data-end=\"1242\"\u003e💇♀️ \u003cstrong data-start=\"1228\" data-end=\"1242\"\u003eIdeale per\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1243\" data-end=\"1444\"\u003e\n\u003cli data-start=\"1243\" data-end=\"1281\"\u003e\n\u003cp data-start=\"1245\" data-end=\"1281\"\u003eCapelli fini, lisci o senza corpo.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1282\" data-end=\"1333\"\u003e\n\u003cp data-start=\"1284\" data-end=\"1333\"\u003eRifinitura di pieghe e acconciature voluminose.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1334\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1336\" data-end=\"1412\"\u003eProfessionisti del settore che cercano un fissaggio leggero ma resistente.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1413\" data-end=\"1444\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1444\"\u003eUso quotidiano o in salone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1446\" data-end=\"1449\"\u003e\n\u003ch3 data-start=\"1451\" data-end=\"1472\"\u003e💧 \u003cstrong data-start=\"1458\" data-end=\"1472\"\u003eModo d’uso\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003col data-start=\"1473\" data-end=\"1704\"\u003e\n\u003cli data-start=\"1473\" data-end=\"1558\"\u003e\n\u003cp data-start=\"1476\" data-end=\"1558\"\u003eVaporizzare da una distanza di circa \u003cstrong data-start=\"1513\" data-end=\"1522\"\u003e25 cm\u003c\/strong\u003e sui capelli asciutti o tamponati.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1559\" data-end=\"1626\"\u003e\n\u003cp data-start=\"1562\" data-end=\"1626\"\u003eModellare con le dita o con la spazzola durante l’asciugatura.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1627\" data-end=\"1704\"\u003e\n\u003cp data-start=\"1630\" data-end=\"1704\"\u003eIn caso di otturazione del nebulizzatore, risciacquarlo con acqua calda.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53854960288067,"sku":"W77871","price":4.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellalacca75ml.png?v=1762166848"},{"product_id":"wella-pro-perform-premium-perm-straightener-s-trattamento-lisciante-professionale","title":"Wella Pro+ Perform Premium Perm Straightener S Trattamento Lisciante Professionale","description":"\u003ch3 data-end=\"315\" data-start=\"213\"\u003e\u003cstrong data-end=\"315\" data-start=\"220\"\u003eWella Pro+ Perform Premium Perm Straightener S – Trattamento Lisciante Professionale 200 ml\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"646\" data-start=\"317\"\u003eIl \u003cstrong data-end=\"370\" data-start=\"320\"\u003eWella Pro+ Perform Premium Perm Straightener S\u003c\/strong\u003e è un \u003cstrong data-end=\"426\" data-start=\"376\"\u003etrattamento lisciante permanente professionale\u003c\/strong\u003e formulato per \u003cstrong data-end=\"491\" data-start=\"441\"\u003ecapelli sensibilizzati o trattati chimicamente\u003c\/strong\u003e.\u003cbr data-end=\"495\" data-start=\"492\"\u003eLa sua formula avanzata assicura una \u003cstrong data-end=\"574\" data-start=\"532\"\u003elisciatura uniforme, duratura e sicura\u003c\/strong\u003e, donando ai capelli una \u003cstrong data-end=\"643\" data-start=\"599\"\u003etexture morbida, disciplinata e luminosa\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"841\" data-start=\"648\"\u003eIdeale per capelli \u003cstrong data-end=\"692\" data-start=\"667\"\u003edifficili da lisciare\u003c\/strong\u003e, questo sistema di stiratura professionale Wella offre risultati visibili fin dalla prima applicazione, con un effetto liscio e gestibile nel tempo.\u003c\/p\u003e\n\u003chr data-end=\"846\" data-start=\"843\"\u003e\n\u003ch3 data-end=\"885\" data-start=\"848\"\u003e💎 \u003cstrong data-end=\"885\" data-start=\"855\"\u003eCaratteristiche principali\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1350\" data-start=\"886\"\u003e\n\u003cli data-end=\"965\" data-start=\"886\"\u003e\n\u003cp data-end=\"965\" data-start=\"888\"\u003e\u003cstrong data-end=\"924\" data-start=\"888\"\u003eTrattamento lisciante permanente\u003c\/strong\u003e per capelli sensibilizzati o trattati.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1036\" data-start=\"966\"\u003e\n\u003cp data-end=\"1036\" data-start=\"968\"\u003e\u003cstrong data-end=\"1002\" data-start=\"968\"\u003eLisciatura uniforme e duratura\u003c\/strong\u003e con effetto naturale e lucente.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1125\" data-start=\"1037\"\u003e\n\u003cp data-end=\"1125\" data-start=\"1039\"\u003e\u003cstrong data-end=\"1071\" data-start=\"1039\"\u003eFormula delicata ma efficace\u003c\/strong\u003e, studiata per non compromettere la fibra capillare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1192\" data-start=\"1126\"\u003e\n\u003cp data-end=\"1192\" data-start=\"1128\"\u003eLascia i capelli \u003cstrong data-end=\"1189\" data-start=\"1145\"\u003epiù morbidi, lucenti e facili da gestire\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1228\" data-start=\"1193\"\u003e\n\u003cp data-end=\"1228\" data-start=\"1195\"\u003e\u003cstrong data-end=\"1225\" data-start=\"1195\"\u003eSolo per uso professionale\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1325\" data-start=\"1229\"\u003e\n\u003cp data-end=\"1325\" data-start=\"1231\"\u003e\u003cstrong data-end=\"1260\" data-start=\"1231\"\u003eRichiede neutralizzazione\u003c\/strong\u003e con \u003cspan style=\"color: rgb(246, 150, 121);\"\u003e\u003ca rel=\"noopener\" style=\"color: rgb(246, 150, 121);\" title=\"Wella Pro+ Perform Straightening Neutralizer Neutralizzante Profession Home Wella Pro+ Perform Straightening Neutralizer Neutralizzante Professionale per Stiraggio 1000\" href=\"https:\/\/hcstore.it\/products\/wella-pro-perform-straightening-neutralizer-neutralizzante-professionale-per-stiraggio-1000-ml\" target=\"_blank\"\u003e\u003cem data-end=\"1298\" data-start=\"1265\"\u003eWella Straightening Neutralizer\u003c\/em\u003e\u003c\/a\u003e\u003c\/span\u003e (venduto separatamente).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1350\" data-start=\"1326\"\u003e\n\u003cp data-end=\"1350\" data-start=\"1328\"\u003eFormato: \u003cstrong data-end=\"1347\" data-start=\"1337\"\u003e200 ml\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1355\" data-start=\"1352\"\u003e\n\u003ch3 data-end=\"1381\" data-start=\"1357\"\u003e💇♀️ \u003cstrong data-end=\"1381\" data-start=\"1367\"\u003eIdeale per\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1589\" data-start=\"1382\"\u003e\n\u003cli data-end=\"1458\" data-start=\"1382\"\u003e\n\u003cp data-end=\"1458\" data-start=\"1384\"\u003eCapelli sensibilizzati o sottoposti a colorazioni e trattamenti chimici.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1507\" data-start=\"1459\"\u003e\n\u003cp data-end=\"1507\" data-start=\"1461\"\u003eLisciature professionali durature in salone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1589\" data-start=\"1508\"\u003e\n\u003cp data-end=\"1589\" data-start=\"1510\"\u003eProfessionisti che cercano risultati precisi e uniformi su capelli difficili.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1594\" data-start=\"1591\"\u003e\n\u003ch3 data-end=\"1617\" data-start=\"1596\"\u003e⚙️ \u003cstrong data-end=\"1617\" data-start=\"1603\"\u003eModo d’uso\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003col data-end=\"1922\" data-start=\"1618\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1618\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1621\"\u003eApplicare \u003cstrong data-end=\"1668\" data-start=\"1631\"\u003eWella Pro+ Perform Straightener S\u003c\/strong\u003e seguendo le istruzioni professionali Wella.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1796\" data-start=\"1715\"\u003e\n\u003cp data-end=\"1796\" data-start=\"1718\"\u003eLasciare agire secondo il tempo di posa indicato in base al tipo di capello.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1829\" data-start=\"1797\"\u003e\n\u003cp data-end=\"1829\" data-start=\"1800\"\u003eRisciacquare accuratamente.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1922\" data-start=\"1830\"\u003e\n\u003cp data-end=\"1922\" data-start=\"1833\"\u003eProcedere con l’applicazione di \u003cstrong data-end=\"1894\" data-start=\"1865\"\u003eStraightening Neutralizer\u003c\/strong\u003e per fissare il risultato.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53855052038467,"sku":"W88283","price":20.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellatiraggioforte.png?v=1762169694"},{"product_id":"wella-pro-perform-straightening-neutralizer-neutralizzante-professionale-per-stiraggio-1000-ml","title":"Wella Pro+ Perform Straightening Neutralizer Neutralizzante Professionale per Stiraggio 1000 ml","description":"\u003cp data-end=\"785\" data-start=\"369\"\u003eIl \u003cstrong data-end=\"420\" data-start=\"372\"\u003eWella Pro+ Perform Straightening Neutralizer\u003c\/strong\u003e è una \u003cstrong data-end=\"467\" data-start=\"427\"\u003eformula professionale pronta all’uso\u003c\/strong\u003e, studiata per fissare in modo efficace e uniforme i risultati dei trattamenti liscianti Wella.\u003cbr data-end=\"565\" data-start=\"562\"\u003eIdeale per capelli \u003cstrong data-end=\"611\" data-start=\"584\"\u003ecrespi, ribelli o ricci\u003c\/strong\u003e, questo \u003cstrong data-end=\"652\" data-start=\"620\"\u003eneutralizzante per stiraggio\u003c\/strong\u003e riequilibra la struttura del capello dopo l’azione della crema stirante, lasciandolo \u003cstrong data-end=\"782\" data-start=\"738\"\u003esetoso, morbido e facilmente pettinabile\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1137\" data-start=\"787\"\u003eGrazie alla sua \u003cstrong data-end=\"835\" data-start=\"803\"\u003eformula con acqua ossigenata\u003c\/strong\u003e, assicura una \u003cstrong data-end=\"889\" data-start=\"850\"\u003eneutralizzazione stabile e duratura\u003c\/strong\u003e, mantenendo l’effetto liscio a lungo e garantendo risultati omogenei su tutta la capigliatura.\u003cbr data-end=\"987\" data-start=\"984\"\u003eCompatibile con la linea \u003cstrong data-end=\"1047\" data-start=\"1012\"\u003eWella Pro+ Perform Straightener\u003c\/strong\u003e (\u003cspan style=\"color: rgb(246, 150, 121);\"\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/wella-pro-perform-premium-perm-straightener-s-trattamento-lisciante-professionale\" target=\"_blank\" title=\"Wella Pro+ Perform Premium Perm Straightener S\" style=\"color: rgb(246, 150, 121);\" rel=\"noopener\"\u003eS\u003c\/a\u003e\u003c\/span\u003e, Mild e Intense), è un passaggio essenziale per ottenere risultati perfetti in salone.\u003c\/p\u003e\n\u003chr data-end=\"1142\" data-start=\"1139\"\u003e\n\u003ch3 data-end=\"1181\" data-start=\"1144\"\u003e💎 \u003cstrong data-end=\"1181\" data-start=\"1151\"\u003eCaratteristiche principali\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1670\" data-start=\"1182\"\u003e\n\u003cli data-end=\"1259\" data-start=\"1182\"\u003e\n\u003cp data-end=\"1259\" data-start=\"1184\"\u003e\u003cstrong data-end=\"1216\" data-start=\"1184\"\u003eNeutralizzante professionale\u003c\/strong\u003e per trattamenti di stiraggio permanente.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1325\" data-start=\"1260\"\u003e\n\u003cp data-end=\"1325\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1298\" data-start=\"1262\"\u003eFissa la nuova forma del capello\u003c\/strong\u003e dopo la crema lisciante.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1376\" data-start=\"1326\"\u003e\n\u003cp data-end=\"1376\" data-start=\"1328\"\u003eDona \u003cstrong data-end=\"1373\" data-start=\"1333\"\u003ecapelli lisci, setosi e disciplinati\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1447\" data-start=\"1377\"\u003e\n\u003cp data-end=\"1447\" data-start=\"1379\"\u003e\u003cstrong data-end=\"1405\" data-start=\"1379\"\u003eFormula pronta all’uso\u003c\/strong\u003e, pratica e sicura per i professionisti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1524\" data-start=\"1448\"\u003e\n\u003cp data-end=\"1524\" data-start=\"1450\"\u003e\u003cstrong data-end=\"1502\" data-start=\"1450\"\u003eCompatibile con Wella Pro+ Perform Straighteners\u003c\/strong\u003e (S, Mild, Intense).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1608\" data-start=\"1525\"\u003e\n\u003cp data-end=\"1608\" data-start=\"1527\"\u003e\u003cstrong data-end=\"1559\" data-start=\"1527\"\u003eFormula con acqua ossigenata\u003c\/strong\u003e, per una neutralizzazione efficace e duratura.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1644\" data-start=\"1609\"\u003e\n\u003cp data-end=\"1644\" data-start=\"1611\"\u003e\u003cstrong data-end=\"1641\" data-start=\"1611\"\u003eSolo per uso professionale\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1670\" data-start=\"1645\"\u003e\n\u003cp data-end=\"1670\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1659\" data-start=\"1647\"\u003eFormato:\u003c\/strong\u003e 1000 ml.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1675\" data-start=\"1672\"\u003e\n\u003ch3 data-end=\"1701\" data-start=\"1677\"\u003e💇♀️ \u003cstrong data-end=\"1701\" data-start=\"1687\"\u003eIdeale per\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-end=\"1894\" data-start=\"1702\"\u003e\n\u003cli data-end=\"1761\" data-start=\"1702\"\u003e\n\u003cp data-end=\"1761\" data-start=\"1704\"\u003eCapelli crespi, ricci, ribelli o difficili da lisciare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1829\" data-start=\"1762\"\u003e\n\u003cp data-end=\"1829\" data-start=\"1764\"\u003eTrattamenti professionali di stiraggio e lisciatura permanente.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1894\" data-start=\"1830\"\u003e\n\u003cp data-end=\"1894\" data-start=\"1832\"\u003eUso in saloni professionali per risultati duraturi e sicuri.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1899\" data-start=\"1896\"\u003e\n\u003ch3 data-end=\"1926\" data-start=\"1901\"\u003e⚙️ \u003cstrong data-end=\"1926\" data-start=\"1908\"\u003eModalità d’uso\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch4 data-end=\"1957\" data-start=\"1928\"\u003e🔹 \u003cstrong data-end=\"1957\" data-start=\"1936\"\u003eProva preliminare\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cp data-end=\"2243\" data-start=\"1958\"\u003ePrima di iniziare il trattamento, eseguire sempre una \u003cstrong data-end=\"2035\" data-start=\"2012\"\u003eprova su una ciocca\u003c\/strong\u003e per determinare l’effetto lisciante e il \u003cstrong data-end=\"2106\" data-start=\"2077\"\u003etempo di posa appropriato\u003c\/strong\u003e.\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eQuesto passaggio è particolarmente utile se non si conoscono con certezza i trattamenti chimici precedentemente eseguiti sul capello.\u003c\/p\u003e\n\u003ch4 data-end=\"2291\" data-start=\"2245\"\u003e🔹 \u003cstrong data-end=\"2291\" data-start=\"2253\"\u003eApplicazione della crema lisciante\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003col data-end=\"2812\" data-start=\"2292\"\u003e\n\u003cli data-end=\"2339\" data-start=\"2292\"\u003e\n\u003cp data-end=\"2339\" data-start=\"2295\"\u003eEffettuare un \u003cstrong data-end=\"2324\" data-start=\"2309\"\u003eprelavaggio\u003c\/strong\u003e dei capelli.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2405\" data-start=\"2340\"\u003e\n\u003cp data-end=\"2405\" data-start=\"2343\"\u003e\u003cstrong data-end=\"2370\" data-start=\"2343\"\u003eTamponare accuratamente\u003c\/strong\u003e per eliminare l’eccesso d’acqua.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2502\" data-start=\"2406\"\u003e\n\u003cp data-end=\"2502\" data-start=\"2409\"\u003e\u003cstrong data-end=\"2461\" data-start=\"2409\"\u003eProteggere i contorni del viso, collo e orecchie\u003c\/strong\u003e con una crema protettiva per la pelle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2593\" data-start=\"2503\"\u003e\n\u003cp data-end=\"2593\" data-start=\"2506\"\u003eDosare la \u003cstrong data-end=\"2535\" data-start=\"2516\"\u003ecrema lisciante\u003c\/strong\u003e (S, Mild o Intense) in una bacinella \u003cstrong data-end=\"2590\" data-start=\"2573\"\u003enon metallica\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2733\" data-start=\"2594\"\u003e\n\u003cp data-end=\"2733\" data-start=\"2597\"\u003ePartendo dalla nuca, \u003cstrong data-end=\"2645\" data-start=\"2618\"\u003edistribuire il prodotto\u003c\/strong\u003e su singole ciocche larghe circa 1 cm, mantenendo una distanza di \u003cstrong data-end=\"2730\" data-start=\"2711\"\u003e5 mm dalla cute\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2812\" data-start=\"2734\"\u003e\n\u003cp data-end=\"2812\" data-start=\"2737\"\u003ePettinare con cura ogni ciocca per assicurare una distribuzione uniforme.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 data-end=\"2839\" data-start=\"2814\"\u003e⏱️ \u003cstrong data-end=\"2839\" data-start=\"2822\"\u003eTempo di posa\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cul data-end=\"2961\" data-start=\"2840\"\u003e\n\u003cli data-end=\"2961\" data-start=\"2840\"\u003e\n\u003cp data-end=\"2961\" data-start=\"2842\"\u003e\u003cstrong data-end=\"2880\" data-start=\"2842\"\u003eCapelli colorati o sensibilizzati:\u003c\/strong\u003e lasciare agire \u003cstrong data-end=\"2916\" data-start=\"2896\"\u003eda 5 a 20 minuti\u003c\/strong\u003e \u003cstrong data-end=\"2942\" data-start=\"2917\"\u003esenza fonte di calore\u003c\/strong\u003e (tempo massimo).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-end=\"2991\" data-start=\"2963\"\u003e💧 \u003cstrong data-end=\"2991\" data-start=\"2971\"\u003eNeutralizzazione\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003col data-end=\"3265\" data-start=\"2992\"\u003e\n\u003cli data-end=\"3052\" data-start=\"2992\"\u003e\n\u003cp data-end=\"3052\" data-start=\"2995\"\u003eRisciacquare accuratamente i capelli con acqua tiepida.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3120\" data-start=\"3053\"\u003e\n\u003cp data-end=\"3120\" data-start=\"3056\"\u003eApplicare il \u003cstrong data-end=\"3117\" data-start=\"3069\"\u003eWella Pro+ Perform Straightening Neutralizer\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3183\" data-start=\"3121\"\u003e\n\u003cp data-end=\"3183\" data-start=\"3124\"\u003eLasciare agire secondo le istruzioni professionali Wella.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3265\" data-start=\"3184\"\u003e\n\u003cp data-end=\"3265\" data-start=\"3187\"\u003eRisciacquare con cura e procedere con l’asciugatura e lo styling desiderato.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53855059116355,"sku":"W39214","price":29.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wellatiraggioforteneutralizzante.png?v=1762170192"},{"product_id":"wella-color-fresh-mask-maschera-colorante-nutriente-150-ml","title":"Wella Color Fresh Mask Maschera Colorante Nutriente 150 ml","description":"\u003cp data-start=\"281\" data-end=\"678\"\u003eScopri il modo più semplice per \u003cstrong data-start=\"313\" data-end=\"369\"\u003eravvivare o trasformare il colore dei capelli a casa\u003c\/strong\u003e con \u003cstrong data-start=\"374\" data-end=\"400\"\u003eWella Color Fresh Mask\u003c\/strong\u003e: la \u003cstrong data-start=\"405\" data-end=\"440\"\u003emaschera colorante a zero danni\u003c\/strong\u003e che dona \u003cstrong data-start=\"450\" data-end=\"487\"\u003eriflessi vibranti e cura profonda\u003c\/strong\u003e in un solo gesto.\u003cbr data-start=\"505\" data-end=\"508\"\u003eLa sua formula \u003cstrong data-start=\"523\" data-end=\"556\"\u003enutriente e priva di siliconi\u003c\/strong\u003e è arricchita con \u003cstrong data-start=\"574\" data-end=\"625\"\u003eolio di Avocado e olio di Nocciolo di Albicocca\u003c\/strong\u003e, per capelli \u003cstrong data-start=\"639\" data-end=\"675\"\u003epiù morbidi, idratati e luminosi\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"900\"\u003eIdeale per tutti i tipi di capelli, la \u003cstrong data-start=\"719\" data-end=\"739\"\u003eColor Fresh Mask\u003c\/strong\u003e può essere utilizzata \u003cstrong data-start=\"762\" data-end=\"787\"\u003euna volta a settimana\u003c\/strong\u003e per mantenere, ravvivare o cambiare tonalità in modo temporaneo, con \u003cstrong data-start=\"857\" data-end=\"897\"\u003erisultati visibili in soli 10 minuti\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"902\" data-end=\"905\"\u003e\n\u003ch3 data-start=\"907\" data-end=\"944\"\u003e💎 \u003cstrong data-start=\"914\" data-end=\"944\"\u003eCaratteristiche principali\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"945\" data-end=\"1546\"\u003e\n\u003cli data-start=\"945\" data-end=\"1005\"\u003e\n\u003cp data-start=\"947\" data-end=\"1005\"\u003e\u003cstrong data-start=\"947\" data-end=\"980\"\u003eMaschera colorante temporanea\u003c\/strong\u003e con effetto nutriente.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1006\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1008\" data-end=\"1046\"\u003e\u003cstrong data-start=\"1008\" data-end=\"1022\"\u003eZero danni\u003c\/strong\u003e alla fibra capillare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1114\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1114\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1082\"\u003eRavviva o trasforma il colore\u003c\/strong\u003e dei capelli in modo naturale.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1115\" data-end=\"1182\"\u003e\n\u003cp data-start=\"1117\" data-end=\"1182\"\u003e\u003cstrong data-start=\"1117\" data-end=\"1180\"\u003eFormula priva di siliconi e ingredienti di origine animale.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1183\" data-end=\"1344\"\u003e\n\u003cp data-start=\"1185\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1185\" data-end=\"1217\"\u003eArricchita con oli naturali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1222\" data-end=\"1344\"\u003e\n\u003cli data-start=\"1222\" data-end=\"1274\"\u003e\n\u003cp data-start=\"1224\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1243\"\u003eOlio di Avocado\u003c\/strong\u003e, per idratare e ammorbidire.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1344\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1312\"\u003eOlio di Nocciolo di Albicocca\u003c\/strong\u003e, per luminosità e nutrimento.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1345\" data-end=\"1438\"\u003e\n\u003cp data-start=\"1347\" data-end=\"1438\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1380\"\u003eDistrica e liscia la cuticola\u003c\/strong\u003e, rendendo i capelli più resistenti e facili da gestire.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1439\" data-end=\"1505\"\u003e\n\u003cp data-start=\"1441\" data-end=\"1505\"\u003e\u003cstrong data-start=\"1441\" data-end=\"1464\"\u003eFragranza piacevole\u003c\/strong\u003e e texture cremosa facile da applicare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1506\" data-end=\"1546\"\u003e\n\u003cp data-start=\"1508\" data-end=\"1546\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1544\"\u003eRisultati visibili in 10 minuti.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1548\" data-end=\"1551\"\u003e\n\u003ch3 data-start=\"1553\" data-end=\"1572\"\u003e🌈 \u003cstrong data-start=\"1560\" data-end=\"1572\"\u003eBenefici\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1573\" data-end=\"1904\"\u003e\n\u003cli data-start=\"1573\" data-end=\"1625\"\u003e\n\u003cp data-start=\"1575\" data-end=\"1625\"\u003eRavviva o trasforma il colore senza danneggiare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1626\" data-end=\"1674\"\u003e\n\u003cp data-start=\"1628\" data-end=\"1674\"\u003eDona \u003cstrong data-start=\"1633\" data-end=\"1671\"\u003elucentezza e morbidezza istantanee\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1675\" data-end=\"1734\"\u003e\n\u003cp data-start=\"1677\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1677\" data-end=\"1707\"\u003eSbiadisce in modo uniforme\u003c\/strong\u003e, senza alterare la base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1735\" data-end=\"1794\"\u003e\n\u003cp data-start=\"1737\" data-end=\"1794\"\u003eMigliora la \u003cstrong data-start=\"1749\" data-end=\"1779\"\u003eresistenza e l’idratazione\u003c\/strong\u003e del capello.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1795\" data-end=\"1862\"\u003e\n\u003cp data-start=\"1797\" data-end=\"1862\"\u003ePerfetta per \u003cstrong data-start=\"1810\" data-end=\"1859\"\u003emantenere il colore tra un servizio e l’altro\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1863\" data-end=\"1904\"\u003e\n\u003cp data-start=\"1865\" data-end=\"1904\"\u003eAdatta a \u003cstrong data-start=\"1874\" data-end=\"1901\"\u003etutti i tipi di capelli\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1906\" data-end=\"1909\"\u003e\n\u003ch3 data-start=\"1911\" data-end=\"1935\"\u003e💆♀️ \u003cstrong data-start=\"1921\" data-end=\"1935\"\u003eModo d’uso\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003col data-start=\"1936\" data-end=\"2360\"\u003e\n\u003cli data-start=\"1936\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1939\" data-end=\"1960\"\u003eIndossare i guanti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1961\" data-end=\"2045\"\u003e\n\u003cp data-start=\"1964\" data-end=\"2045\"\u003eApplicare una generosa quantità di maschera sui \u003cstrong data-start=\"2012\" data-end=\"2042\"\u003ecapelli lavati e tamponati\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2046\" data-end=\"2102\"\u003e\n\u003cp data-start=\"2049\" data-end=\"2102\"\u003eDistribuire uniformemente con le dita o un pettine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2103\" data-end=\"2177\"\u003e\n\u003cp data-start=\"2106\" data-end=\"2177\"\u003eLasciare in posa \u003cstrong data-start=\"2123\" data-end=\"2136\"\u003e10 minuti\u003c\/strong\u003e (a seconda dell’intensità desiderata).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2178\" data-end=\"2226\"\u003e\n\u003cp data-start=\"2181\" data-end=\"2226\"\u003eSciacquare accuratamente con acqua tiepida.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2360\"\u003e\n\u003cp data-start=\"2230\" data-end=\"2360\"\u003eProcedere con lo styling abituale.\u003cbr data-start=\"2264\" data-end=\"2267\"\u003e👉 Può essere utilizzata \u003cstrong data-start=\"2292\" data-end=\"2317\"\u003euna volta a settimana\u003c\/strong\u003e per mantenere un colore sempre luminoso.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"blue","offer_id":53861072732483,"sku":"CFREMASKBLUE","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"chocolate touch","offer_id":53861072765251,"sku":"CFREMASKCHTO","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"golden gloss","offer_id":53861072798019,"sku":"CFREMASKGOGL","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"rose blaze","offer_id":53861072830787,"sku":"CFREMASKROBL","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"copper glow","offer_id":53861072863555,"sku":"CFREMASKCOGL","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"pink","offer_id":53861072896323,"sku":"CFREMASKPINK","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"pink blush","offer_id":53861072929091,"sku":"CFREMASKPIBL","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"mint","offer_id":53861072961859,"sku":"CFREMASKMINT","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"lilac frost","offer_id":53861072994627,"sku":"CFREMASKLIFR","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"pearl blonde","offer_id":53861073027395,"sku":"CFREMASKPEBL","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"peach blush","offer_id":53861073060163,"sku":"CFREMASKPEAB","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"cool espresso","offer_id":53861073092931,"sku":"CFREMASKCOES","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"red","offer_id":53931773722947,"sku":"CFREMASKREDX","price":14.15,"currency_code":"EUR","in_stock":true},{"title":"caramel glaze","offer_id":53931773755715,"sku":"CFREMASKCAGL","price":14.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Wella_Color_Fresh_colors_mask.png?v=1762339142"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/collections\/Wella_banner_Main_HC.png?v=1760437203","url":"https:\/\/hcstore.it\/en\/collections\/wella.oembed?page=5","provider":"HC STORE FORNITURE","version":"1.0","type":"link"}