{"title":"Puring","description":"\u003cp\u003eScopri \u003cstrong data-start=\"60\" data-end=\"70\"\u003ePuring\u003c\/strong\u003e su \u003cstrong data-start=\"74\" data-end=\"86\"\u003eHC Store\u003c\/strong\u003e, la linea di \u003cstrong data-start=\"100\" data-end=\"150\"\u003eprodotti professionali per la cura dei capelli\u003c\/strong\u003e formulata con \u003cstrong data-start=\"165\" data-end=\"211\"\u003eingredienti naturali e fragranze raffinate\u003c\/strong\u003e. Ideale per \u003cstrong data-start=\"224\" data-end=\"248\"\u003esaloni e hairstylist\u003c\/strong\u003e, offre \u003cstrong data-start=\"256\" data-end=\"306\"\u003etrattamenti nutrienti, idratanti e rigeneranti\u003c\/strong\u003e per ogni esigenza: capelli danneggiati, colorati o crespi.\u003cbr data-start=\"365\" data-end=\"368\"\u003eCon \u003cstrong data-start=\"372\" data-end=\"382\"\u003ePuring\u003c\/strong\u003e, ogni trattamento diventa un’esperienza sensoriale unica, garantendo \u003cstrong data-start=\"452\" data-end=\"493\"\u003erisultati impeccabili e professionali\u003c\/strong\u003e in salone e a casa.\u003c\/p\u003e","products":[{"product_id":"puring-tuttocolors-ossigeno-7-vol-1000ml-103-27502","title":"Puring Tuttocolors Oxygen 7 Vol 1000 ml","description":"Activator 7 vol. Creamy oxidizing emulsion for tone-on-tone coloring. Enriched with emollient, protective and polishing substances, it allows you to obtain a scented, homogeneous and fluid mixture that does not drip during application. Contains 2.1% hydrogen peroxide.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348341428458,"sku":"TUTTOX  7","price":7.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/0001_0_ori.jpg?v=1641910943"},{"product_id":"tuttocolors-tintura-9-003-biondo-chiariss-naturale-bahia-10ml-327","title":"Tuttocolors Dye 9.003 light blonde. natural bahia 10ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348347949290,"sku":"TUTTOC  9003","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3305_0_ori.jpg?v=1641911053"},{"product_id":"tuttocolors-tintura-4-4-castano-rame-100ml-369","title":"Tuttocolors Dye 4.4 copper brown 100ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348348834026,"sku":"TUTTOC  4.4","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3317_0_ori.jpg?v=1641911075"},{"product_id":"tuttocolors-tintura-5-43-castano-chiaro-rame-oro-100ml-339","title":"Tuttocolors Dye 5.43 light brown copper gold 100ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348349849834,"sku":"TUTTOC  5.43","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3322_0_ori.jpg?v=1641911087"},{"product_id":"tuttocolors-tintura-5-46-castano-chiaro-rame-rosso-100ml-346","title":"Tuttocolors Dye 5.46 light brown copper red 100ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348350472426,"sku":"TUTTOC  5.46","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3336_0_ori.jpg?v=1641911104"},{"product_id":"tuttocolors-tintura-6-46-biondo-scuro-rame-rosso-100ml-347","title":"Tuttocolors Dye 6.46 dark blonde copper red 100ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348350636266,"sku":"TUTTOC  6.46","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3337_0_ori.jpg?v=1641911106"},{"product_id":"tuttocolors-tintura-11-3-superschiarente-dorato-100ml-357","title":"Tuttocolors Dye 11.3 super lightening golden 100ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348351652074,"sku":"TUTTOC  11.3","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3347_0_ori.jpg?v=1641911131"},{"product_id":"tuttocolors-tintura-11-32-superschiarente-beige-100ml-358","title":"Tuttocolors Dye 11.32 super lightening beige 100ml","description":"Permanent hair coloring cream based on fruit acids. Its innovative formulation allows you to create uniform, bright and brilliant colors while respecting the skin and hair. The line is characterized by a wide range of shades complete with concealers, which offers safe, reliable and long-lasting results. The nuances can be mixed together, expanding the color range infinitely. Plus: - High hydrating and treating properties - Cosmetic and protective action thanks to fruit acids - Uniformity and color fastness - Fidelity, purity, depth and naturalness of reflections.","brand":"PURING","offers":[{"title":"Default Title","offer_id":42348351717610,"sku":"TUTTOC  1132","price":3.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/3348_0_ori.jpg?v=1641911133"},{"product_id":"puring-pr-07-energy-force-reinforce-lozione","title":"Puring PR 07 Energy Force Reinforce Lotion","description":"\u003cp\u003ePURING PR 07 ENERGY FORCE REINFORCE LOTION 125ML\u003c\/p\u003e\n\n\u003cp class=\"product_title entry-title\"\u003e Puring – 07 Energyforce – Energizing and strengthening lotion to help prevent hair loss.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli class=\"product_title entry-title\"\u003e Stimulates and tones the scalp, improving the regrowth of healthy, vital hair\u003c\/li\u003e\n\n\u003cli class=\"product_title entry-title\"\u003e It provides an effective purifying, rebalancing and oxygenating action to the scalp\u003c\/li\u003e\n\n\u003cli class=\"product_title entry-title\"\u003e Suitable for weak hair that tends to thin out\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Puring functional substances – 07 Energyforce Energizing and Strengthening Lotion\u003c\/h2\u003e\n\n\u003cp\u003e Specific treatment for fine, devitalized hair prone to falling out.\u003c\/p\u003e\n\n\u003cp\u003e Active ingredients Nettle – Menthol\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e STIMULATES\u003c\/li\u003e\n\n\u003cli\u003e STRENGTHEN\u003c\/li\u003e\n\n\u003cli\u003e REINVIGORES\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Format: 125ml\u003cbr\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":42451161317610,"sku":"M27488","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Puringlozione07.png?v=1643965340"},{"product_id":"puring-pr-07-energyforce-superactive-lotion","title":"Puring 07 Energyforce Lozione anticaduta capelli","description":"\u003cp\u003e PURING PR 07 ENERGYFORCE SUPERACTIVE LOTION 125ML\u003c\/p\u003e\n\n\u003cp class=\"product_title entry-title\"\u003e Puring – 07 Energyforce – Superactive Lotion – Intensive stimulating, energizing and anti-hair loss treatment\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli class=\"product_title entry-title\"\u003e Suitable for weak and fine hair\u003c\/li\u003e\n\n\u003cli class=\"product_title entry-title\"\u003e It provides an effective purifying, rebalancing and oxygenating action to the scalp\u003c\/li\u003e\n\n\u003cli class=\"product_title entry-title\"\u003e It reinvigorates the hair fiber making the hair stronger and more resistant\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e It is a specific treatment for fine, devitalized hair that is prone to falling out.\u003c\/p\u003e\n\n\u003cp\u003e Active ingredients: Chili pepper – Lemon – Tea leaves\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e STIMULATES\u003c\/li\u003e\n\n\u003cli\u003e STRENGTHEN\u003c\/li\u003e\n\n\u003cli\u003e REINVIGORES\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":42451216498922,"sku":"M27489","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Lozioneanticadutacapellienergyforce.png?v=1716457350"},{"product_id":"puring-pr-06-everyday-refreshing-shampoo-1000ml","title":"Puring 06 Everyday Refreshing Shampoo 1000ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eRefreshing shampoo for frequent washing and sensitive skin\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp 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data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003esensitive\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eor\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eirritated\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eskin\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e \n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eGives\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003etone\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003e,\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003elightness\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eand volume\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eto\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ehair\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003efine\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eand\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003edelicate\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e \n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ecalms\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003ethe\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003esensation\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eof\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eitching\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eand\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003edryness\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003etypical\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003efrom the\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ecute\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esensitize\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-mce-fragment=\"1\"\u003e \n\u003cspan data-mce-fragment=\"1\"\u003e•\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003efor\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003euse\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003efrequent\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlso\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003edaily\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ebrings\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ebrilliance\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eand\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003evitality\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto the\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ehair\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003e,\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003emaking them\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003emore\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ehealthy\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eand\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eshiny\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eFormat: 1000ml\u003c\/span\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"1000ml","offer_id":48442289783107,"sku":"M27453","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Shampoopuring1000mleveryday.png?v=1716457107"},{"product_id":"puring-tuttocolors-ossigeno-activator-20-vol","title":"Puring Tuttocolors Oxygen Activator 20 Vol","description":"\u003cp\u003e Creamy oxidizing emulsion, rich in substances that soften the hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Characteristics:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e -Creamy consistency\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e -Contains ingredients that protect hair\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e -Gives shine\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e -Allows for easy mixing\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e -Does not allow oxidation during application\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Instructions for use: Wear protective gloves! Mix in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Format: 150 ML\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43118369571050,"sku":"TUTTOX15 20","price":2.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/TuttoColors20-6.png?v=1655712935"},{"product_id":"puring-flory-color-tintura-capelli","title":"Puring Flory Color Hair Dye","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eMaxima Puring Flory Color.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHair coloring cream\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003ewithout ammonia\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eenriched with\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003eChamomile Extract\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003ewith emollient properties. 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Its high film-forming power protects the hair from heat and drying out, facilitating straightening with high temperature tools. 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It gives shine and has an effective antistatic action.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e How to use: \u003cspan data-mce-fragment=\"1\"\u003eApply to towel-dried hair before drying.\u003c\/span\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619286581482,"sku":"M27825","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/MYSALONfluidodefinizionericci.png?v=1665482377"},{"product_id":"puring-my-salon-soft-new-sublime-oil-250ml","title":"Puring My Salon Soft Sublime Hair Modeling Oil 250ml","description":"\u003cp\u003ePURING MY SALON SOFT SUBLIME OIL 250ML - It is a hydrating liquid for hair that ensures a medium-lasting texture without weighing it down. Restores the hair's hydration level and helps improve the hair structure.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eProperty:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e liquid and oily consistency\u003c\/li\u003e\n\n\u003cli\u003e medium strength and long life\u003c\/li\u003e\n\n\u003cli\u003e restores hydration\u003c\/li\u003e\n\n\u003cli\u003e fingers the hair structure\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eDirections for use:\u003c\/strong\u003e Apply an appropriate amount to lengths and ends of hair, distribute evenly, then style as usual.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619300049130,"sku":"M27826","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/MYSALONSOFTNEWSUBLIMEOIL250ML.png?v=1665482678"},{"product_id":"puring-my-salon-soft-puffy-volume-radici-150ml","title":"Puring My Salon Soft \u0026amp; Puffy root volume 150ml","description":"\u003cp data-mce-fragment=\"1\"\u003e Puring – My Salon Soft \u0026amp; Puffy Hair Spray Volume Roots\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Natural hold fixative spray\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Specific to give maximum volume, body and support to structured styles.\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e It leaves no residue and is suitable for styling at high temperatures.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e 150 ml format\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619737665770,"sku":"M27827","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/MYSALONSOFTNEWSOFT_PUFFY150ML.png?v=1665489199"},{"product_id":"puring-my-salon-soft-new-secret-drops-50ml","title":"Puring My Salon Soft New Secret Drops 50ml","description":"\u003cp\u003e\u003cspan\u003eFluid in drops with a smoothing and strengthening action. It seals the cuticle and gives the hairstyle a silky and shiny appearance. Prevents and treats split ends.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 50ml\u003c\/span\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619866542314,"sku":"M27828","price":20.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/MYSALONSOFTNEWSECRETDROPS50ML.png?v=1665490128"},{"product_id":"puring-my-salon-strong-liberty-crystal-serum-100ml","title":"Puring My Salon Strong Liberty Crystal Serum 100ml","description":"\u003cp\u003e Hydrates dry and treated hair, making it clean and shiny.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eProperty:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Hydrates deeply\u003c\/li\u003e\n\n\u003cli\u003e Suitable for dry and chemically treated hair\u003c\/li\u003e\n\n\u003cli\u003e Gives radiant light\u003c\/li\u003e\n\n\u003cli\u003e Makes hair soft and easy to manage\u003c\/li\u003e\n\n\u003cli\u003e Don't strain your hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply an appropriate amount to wet or dry hair and proceed with styling\/drying as usual.\u003c\/p\u003e\n\n\u003cp\u003e Format: 100ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619905569002,"sku":"M27829","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/MYSALONcristallicapelli.png?v=1665490625"},{"product_id":"puring-pr-tuttobleach-decolorante-blue-500gr","title":"Puring PR Tuttobleach Whitener Blue 500 Gr","description":"\u003cp\u003e The blue bleaching powder is an extremely innovative product, this compact powder guarantees performance at the highest levels. It's faster, safer and easier to use.\u003c\/p\u003e\n\n \u003cp\u003eThe exclusive formula minimizes the volatility of the components. Its intense brightening and lightening action allows an opening of up to 7 tones. The mixture will remain optimal, soft for the entire application and installation time, it will not dry out or swell.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Blue\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e High performance\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Opening up to 7 tones\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Unique formula\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e It does not dry out and does not swell during application\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! Mix with TUTTOCOLORS oxidizer at 10 vol (3%), 20 vol (6%), 30 vol.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e (9%), 40 Vol. (12%) in a 1:2 ratio (30 g bleaching powder + 60 g oxidant depending on the technique and hair type). The maximum application time is 35 minutes, depending on the type of hair and the desired opening. Once the application time has elapsed, wash your hair with shampoo and continue with the application of the dye or specific treatment.\u003cbr\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619957014762,"sku":"M27797","price":27.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Puringpolveredecolorante.png?v=1665491219"},{"product_id":"copia-del-puring-pr-tuttobleach-decolorante-viola500gr","title":"Puring PR Tuttobleach Purple Whitener 500 Gr","description":"\u003cp\u003e It is a purple bleaching powder with an innovative formula enhanced with the special \"Plex\" system, which protects the hair during bleaching and leaves it radiant and protected. Allows discoloration up to 9 tones, minimizing unwanted yellowing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Purple\u003c\/li\u003e\n\n\u003cli\u003e High performance\u003c\/li\u003e\n\n\u003cli\u003e opening up to 9 tones\u003c\/li\u003e\n\n\u003cli\u003e The special \"Plex\" formula that protects the fry during the process\u003c\/li\u003e\n\n\u003cli\u003e Minimizes unwanted yellowing\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! Mix with TUTTOCOLORS oxidizer at 10 vol (3%), 20 vol (6%), 30 vol.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e (9%), 40 Vol. (12%) in a 1:2 ratio (30 g bleaching powder + 60 g oxidant depending on the technique and hair type). The maximum application time is 35 minutes, depending on the type of hair and the desired opening. Once the application time has elapsed, wash your hair with shampoo and continue with the application of the dye or specific treatment.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43619964813546,"sku":"M27798","price":31.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Puringpolveredecoloranteviola.png?v=1665491500"},{"product_id":"puring-tuttocolors-ossigeno-activator-10-vol-1000-ml","title":"Puring Tuttocolors Oxygen Activator 10 Vol 1000 ml","description":"\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e Characteristics:\u003cbr\u003e\u003cbr\u003e Creamy consistency\u003cbr\u003e\u003cbr\u003e Contains ingredients that protect hair\u003cbr\u003e\u003cbr\u003e Gives shine\u003cbr\u003e\u003cbr\u003e Allows for easy mixing\u003cbr\u003e\u003cbr\u003e Does not allow oxidation during application\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 1000ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620067541226,"sku":"TUTTOX  10","price":7.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR10VOL1000ML.png?v=1665492633"},{"product_id":"puring-tuttocolors-ossigeno-activator-20-vol-1000-ml","title":"Puring Tuttocolors Oxygen Activator 20 Vol 1000 ml","description":"\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n \u003cli\u003eAllows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 1000ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620096999658,"sku":"TUTTOX  20","price":7.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR20VOL1000ML.png?v=1665492975"},{"product_id":"puring-tuttocolors-ossigeno-activator-30-vol-1000-ml","title":"Puring Tuttocolors Oxygen Activator 30 Vol 1000 ml","description":"\u003cp\u003e OXYGEN ACTIVATOR 30 VOL\u003c\/p\u003e\n\n\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n\u003cli\u003e Allows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cbr\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 1000ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620105322730,"sku":"TUTTOX  30","price":7.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR30VOL1000ML.png?v=1665493284"},{"product_id":"puring-tuttocolors-ossigeno-activator-40-vol-1000-ml","title":"Puring Tuttocolors Oxygen Activator 40 Vol 1000 ml","description":"\u003cp\u003e OXYGEN ACTIVATOR 40 VOL\u003c\/p\u003e\n\n\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n\u003cli\u003e Allows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 1000ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620123115754,"sku":"TUTTOX  40","price":7.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR40VOL1000ML.png?v=1665493432"},{"product_id":"puring-tuttocolors-ossigeno-activator-10vol-150ml","title":"Puring Tuttocolors Oxygen Activator 10 Vol 150ml","description":"\u003cp\u003e OXYGEN ACTIVATOR 10 VOL\u003c\/p\u003e\n\n\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n\u003cli\u003e Allows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 150ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620133208298,"sku":"TUTTOX15 10","price":2.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR150ML10VOL.png?v=1665493702"},{"product_id":"puring-tuttocolors-ossigeno-activator-30-vol-150ml","title":"Puring Tuttocolors Oxygen Activator 30 Vol 150 ml","description":"\u003cp\u003e OXYGEN ACTIVATOR 30 VOL\u003c\/p\u003e\n\n\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eCreamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n\u003cli\u003e Allows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 150ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620157554922,"sku":"TUTTOX15 30","price":2.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR150ML30VOL.png?v=1665493893"},{"product_id":"puring-tuttocolors-ossigeno-activator-40-vol-150ml","title":"Puring Tuttocolors Oxygen Activator 40 Vol 150ml","description":"\u003cp\u003e OXYGEN ACTIVATOR 40 VOL\u003c\/p\u003e\n\n\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n\u003cli\u003e Allows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cbr\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 150ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620169810154,"sku":"TUTTOX15 40","price":2.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR150ML40VOL.png?v=1665494092"},{"product_id":"puring-tuttocolors-ossigeno-activator-7-vol-150ml","title":"Puring Tuttocolors Oxygen Activator 7 Vol 150ml","description":"\u003cp\u003e OXYGEN ACTIVATOR 7 VOL\u003c\/p\u003e\n\n\u003cp\u003e Oxidizing creamy emulsion, rich in substances that soften the hair, give protection and shine, facilitate mixing and do not \"work\" during application.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Contains ingredients that protect hair\u003c\/li\u003e\n\n\u003cli\u003e Cona shine\u003c\/li\u003e\n\n\u003cli\u003e Allows for easy mixing\u003c\/li\u003e\n\n\u003cli\u003e Does not allow oxidation during application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eInstructions for use:\u003c\/strong\u003e Use protective gloves! It is mixed in the proportion indicated on the specific product for coloring or bleaching hair. Follow the instructions for use for an excellent result.\u003c\/p\u003e\n\n\u003cp\u003e Format: 150ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43620183572714,"sku":"TUTTOX15 7","price":2.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/OSSIGENOACTIVATOR150ML7VOL.png?v=1665494299"},{"product_id":"puring-color-co-maschera-colorante-50-ml","title":"Puring Color\u0026amp;co Coloring Mask 50 Ml","description":"\u003cp\u003e Color \u0026amp; Co Nourishing Color Mask is the new line of \"Multitasking\" colored masks that allows you to create infinite color effects on both natural and colored hair, nourishing, illuminating and deeply conditioning the hair fiber.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eIntensifies\u003c\/strong\u003e ,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eilluminate\u003c\/strong\u003e ,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003enourishes\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAnd\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehydrates\u003c\/strong\u003e . \u003cstrong\u003eTotal absence of ammonia and oxidants.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAdvantages:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Enhances, intensifies and revives the natural color of the hair\u003c\/li\u003e\n\n\u003cli\u003e Protects and preserves the cosmetic color between one coloring and another\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Available in colors: Orange, purple, chocolate, pink and lavender\u003c\/p\u003e\n\n\u003cp\u003e Format: 50 ml sachet\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Violet Plum - Purple","offer_id":43647913230570,"sku":"COLOR\u0026  739","price":1.8,"currency_code":"EUR","in_stock":true},{"title":"Honey - Gold","offer_id":52965576835395,"sku":"COLOR\u0026  741","price":1.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/MASCHERACOLORANTEPuring.png?v=1666094898"},{"product_id":"puring-06-everyday-refreshing-shampoo-10lt","title":"Puring 06 Everyday Refreshing Shampoo 10 Lt  - Riservato PRO","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eRefreshing shampoo for frequent washing\u003c\/strong\u003e . Enriched with Menthol, it has a toning action on the hair structure and refreshing action on the scalp, cleansing deeply and delicately.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eIdeal for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eFormat: 10 liter canister\u003c\/strong\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43708390670570,"sku":"M27454","price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/PURING06EVERYDAYREFRESHINGSHAMPOO10LT.png?v=1667386624"},{"product_id":"puring-06-everyday-helbalfresh-cream","title":"Puring 06 Everyday Helbalfresh Cream","description":"\u003cp class=\"page-title\" data-mce-fragment=\"1\"\u003e Conditioner - specific cream for daily use for all hair types and delicate hair. It is a revitalizing balm with active menthol extracts and botanical extracts: rat tail, nettle, rosemary and sage. Enriched with menthol with a refreshing action and with selected botanical extracts characterized by toning and hydrating properties. Gives hair a healthy and disciplined look. Using it, hair becomes soft and easy to comb without weighing it down. It is suitable for daily use.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e suitable for all hair types and delicate hair\u003c\/li\u003e\n\n \u003cli\u003eactive ingredients and extracts\u003c\/li\u003e\n\n\u003cli\u003e hydrating and toning effect\u003c\/li\u003e\n\n\u003cli\u003e suitable for daily use\u003c\/li\u003e\n\n\u003cli\u003e leaves hair soft and easy to comb\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp class=\"page-title\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a sufficient quantity to lengths and ends on wet hair, after washing your hair, leave to act for a few minutes, then rinse with plenty of water and dry your hair as usual.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"250ml","offer_id":43708437168362,"sku":"M27455","price":14.0,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":43708437233898,"sku":"M27457","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/PURING06EVERYDAYREFRESHINGcream250ml.png?v=1667387407"},{"product_id":"puring-05-hydrargan-moisturizing-shampoo","title":"Puring 05 Hydrargan Moisturizing Shampoo","description":"\u003cp\u003e MOISTURIZING SHAMPOO\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eMoisturizing shampoo with argan oil for natural and dry hair\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e • Hydrates and gives shine to the hair without weighing down the hair structure\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e • Thanks to its gentle cleansing effect, it is suitable for daily use\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e • Gives vitality, softness and silkiness to the hair\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e • Regenerates and protects from free radicals\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e • Moisturizes dry scalp\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair and massage until a soft foam forms, leave on for 1-2 minutes, rinse thoroughly. Repeat this trick if you feel like it.\u003c\/p\u003e\n\n \u003cp\u003eFormats: 300 ml and 1000 ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"1000ml","offer_id":43708463349994,"sku":"M27459","price":23.5,"currency_code":"EUR","in_stock":true},{"title":"300ml","offer_id":43708463317226,"sku":"M27458","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/PURING05HYDRARGANMOISTURIZINGSHAMPOO1000ml.png?v=1736853393"},{"product_id":"puring-07-lozione-anti-caduta-energizzante-12-fiale","title":"Puring 07 Energizing Anti-Hair Loss Lotion 12 vials","description":"\u003cp\u003e \u003cspan size=\"4\" data-mce-fragment=\"1\"\u003eAn effective salvation will be the anti-hair loss lotion of the professional brand Puring Energyforce Superactive Lotion.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan size=\"4\" data-mce-fragment=\"1\"\u003eThe formula enriched with vegetable oils and precious extracts awakens hair follicles, which helps stop hair loss and prevent further problems by making hair stronger and more resistant.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan size=\"4\" data-mce-fragment=\"1\"\u003eShock treatment indicated for weak and fine hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan size=\"4\" data-mce-fragment=\"1\"\u003eRestores the natural balance of the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan size=\"4\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to previously washed hair, distribute over the scalp, massaging the scalp until completely absorbed. Do not rinse.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan face=\"Arial\" size=\"4\" data-mce-fragment=\"1\"\u003eFormat: pack containing 12 vials of 10 ml.\u003c\/span\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":43901591060714,"sku":"M27490","price":34.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/fialeanticadute.png?v=1677055289"},{"product_id":"puring-01-richness-nour-leave-in-2-phase-200ml","title":"Puring 01 Richness 2-Phase leave-in nourishing conditioner","description":"\u003cp\u003e Puring 01 Richness Nour Leave-In 2 Phase\u003c\/p\u003e\n\n\u003cp\u003e Add some richness, nourishment and hydration to your hair with this \u003cstrong\u003etwo-phase leave-in conditioner\u003c\/strong\u003e .\u003c\/p\u003e\n\n \u003cp\u003eEnriched with avocado, almond oil and wheat proteins, this leave-in conditioner detangles and nourishes the hair fiber, for shiny hair full of life.\u003c\/p\u003e\n\n\u003cp\u003e Format: 200ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":47382875013443,"sku":"M27499","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring01spraybifasico.jpg?v=1699272290"},{"product_id":"puring-05-hydrargan-balsamo-idratante-senza-risciacquo-2-phase","title":"Puring 05 HydrArgan 2-Phase leave-in hydrating conditioner","description":"\u003cp\u003e Puring 05 Hydrargan Moisturizing Leave-In 2 Phase\u003c\/p\u003e\n\n\u003cp\u003e This two-phase leave-in conditioner is enriched with argan oil and linseed oil, eliminating frizz and restoring extraordinary strength and vitality.\u003c\/p\u003e\n\n\u003cp\u003e Format: 200ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":47382893953347,"sku":"M27466","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring05spraybifasico.jpg?v=1699272959"},{"product_id":"puring-08-pureclean-shampoo-sebo-control-1000ml","title":"Puring 08 Pureclean Sebum control shampoo 1000ml","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eAnti-dandruff shampoo - Sebo Control.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eEnriched with Piroctone Olamine, Nettle and Rosemary with purifying and balancing properties, it normalizes the condition of the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eIdeal for sensitive and impure skin.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eFormat: 1l\u003c\/span\u003e\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":47382941991235,"sku":"M27479","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring08shampoo.jpg?v=1699273685"},{"product_id":"puring-09-blonderesolve-silver-shampoo-antigiallo","title":"Puring 09 Blonderesolve Silver Anti-Yellow Shampoo","description":"\u003cp\u003e Intensive anti-yellow shampoo.\u003c\/p\u003e\n\n \u003cp\u003eEnriched with Grapeseed Extracts and Silk Proteins, the pigment \u003cstrong\u003ereduces yellow reflections on gray hair, light blonde colors and highlights\u003c\/strong\u003e . Distribute on damp hair, massage and leave to act for 3-5 minutes, then rinse thoroughly.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Formats: 300ml | 1000ml\u003c\/p\u003e","brand":"PURING","offers":[{"title":"300ml","offer_id":47383023944003,"sku":"M27623","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":47383023976771,"sku":"M27624","price":24.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring09blonderesolve300ml.jpg?v=1699274458"},{"product_id":"puring-10-reconstruction-shampoo-veg-keratin","title":"Puring 10 Reconstruction Shampoo Veg-keratin","description":"\u003ch3\u003e Restructuring shampoo for damaged, natural or treated hair.\u003c\/h3\u003e\n\n\u003cp\u003e It helps to strengthen the hair and provide hydration and softness. With vegetable keratin.\u003c\/p\u003e\n\n\u003cp\u003e How to use: Apply to wet hair and massage until abundant foam is obtained, rinse.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"300ml","offer_id":47469742588227,"sku":"M27947","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":47469742620995,"sku":"M27948","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring10Shampoo300ml.jpg?v=1700488859"},{"product_id":"puring-10-reconstruction-maschera-ristrutturante","title":"Puring 10 Reconstruction Restructuring mask","description":"\u003cp\u003e Restructuring mask for damaged, natural or treated hair. Its rich formula helps nourish and strengthen the hair.\u003c\/p\u003e\n\n\u003cp\u003e With vegetable keratin.\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n\u003cp\u003e After shampooing, apply to lengths and ends. Leave on for 3 to 5 minutes. Rinse.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"250ml","offer_id":47469818904899,"sku":"M27949","price":16.5,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":47469818937667,"sku":"M27950","price":21.5,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":47469818970435,"sku":"M27951","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring10Maschera250ml.jpg?v=1700489661"},{"product_id":"puring-10-reconstruction-lozione-ristrutturante","title":"Puring 10 Reconstruction Restructuring Lotion","description":"\u003cp\u003e Detangles hair and helps protect it and seal the ends.\u003c\/p\u003e\n\n\u003cp\u003e Gives hair shine and body.\u003c\/p\u003e\n\n \u003cp\u003eWith vegetable keratin.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Spray evenly on damp hair. Comb and proceed with styling. The product can also be used on dry hair.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":47469836599619,"sku":"M27952","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring10lozionecapelli.jpg?v=1700490356"},{"product_id":"puring-09-mousse-per-capelli-antigiallo","title":"Puring 09 Mousse per capelli antigiallo","description":"\u003ch2\u003eBlonderesolve Silver Mousse antigiallo per capelli\u003c\/h2\u003e\n\u003cp\u003eSpecifica per capelli biondi, schiariti o grigi. Neutralizza i riflessi gialli indesiderati attraverso la sua specifica formulazione dal pigmento viola. Svolge un'azione condizionante senza appesantire. Favorisce la pettinabilità lasciando il capello setoso e lucente.\u003c\/p\u003e\n\u003cp\u003eModo d'uso: Dopo lo shampoo applicare uniformemente a capelli tamponati su lunghezze e punte, lasciare in posa da 3 a 5 minuti e risciacquare con cura. Agitare prima dell'uso.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":47947766333763,"sku":"M27946","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Mousseantigiallo.jpg?v=1709030950"},{"product_id":"puring-tuttobleaching-secchiello-deco-viola-9-tones-6-x500gr","title":"Puring Tuttobleach Secchiello decolorante viola 9 tones 6 x 500gr","description":"\u003ch1\u003ePolvere decolorante viola - 9 toni \u003c\/h1\u003e\n\u003cp\u003eFormula innovativa potenziata con lo speciale sistema \"Plex\", protegge il capello durante la decolorazione e schiarisce fino a 9 toni in maniera graduale e bilanciata lasciando il capello luminoso e protetto.\u003c\/p\u003e\n\u003cp\u003eArricchita con micropigmenti viola, permette schiariture altamente performanti minimizzando l'effetto giallo indesiderato.\u003c\/p\u003e\n\u003cp\u003eComposto da 6 sacchetti da 500gr\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":48319477514563,"sku":"M27930","price":145.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puringpolveredecolorante_1.png?v=1714387696"},{"product_id":"puring-03-rehab-restructuring-curly-shampoo-capelli-ricci","title":"Puring 03 Rehab Restructuring Curly Shampoo capelli ricci","description":"\u003cp\u003e\u003cspan\u003eIl PURING Rehab Restructuring Curly Shampoo è una risposta dedicata alle esigenze dei capelli ricci e crespi. La formula avanzata, arricchita con Proteine della Seta e del Grano, offre un trattamento ristrutturante che nutre, disciplina e dona lucentezza ai capelli elettrizzati e opachi. Applicato su capelli bagnati, lo shampoo si preoccupa di migliorare l'elasticità e il sostegno del riccio, sia esso naturale o trattato. Con un'applicazione semplice e una profumazione piacevole, questo shampoo è l'inizio ideale per una routine di cura completa. La confezione è pratica e garantisce un utilizzo prolungato.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRistrutturazione per Capelli Ricci e Crespi:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIl PURING Rehab Restructuring Curly Shampoo è appositamente formulato per la ristrutturazione dei capelli ricci e crespi, fornendo un trattamento mirato per migliorare la loro salute.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArricchito con Proteine della Seta e del Grano:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa formula è arricchita con Proteine della Seta e del Grano, con azione idratante e anti crespo, per nutrire e disciplinare i capelli elettrizzati e opachi.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNutrizione Profonda:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContribuisce a una nutrizione profonda, migliorando la texture e la lucentezza dei capelli ricci.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisciplina contro l'Effetto Crespo:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa formulazione disciplina i capelli elettrizzati, contrastando l'effetto crespo e donando sostegno ed elasticità al riccio naturale o trattato.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eModo d'uso:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplicazione su Capelli Bagnati:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApplicare lo Shampoo Ristrutturante per Capelli Ricci e Crespi su capelli bagnati per massimizzare l'efficacia del prodotto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassaggiare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMassaggiare delicatamente il cuoio capelluto e distribuire lo shampoo lungo la lunghezza dei capelli.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRisciacquare con Cura:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRisciacquare con cura per rimuovere completamente lo shampoo e preparare i capelli per il successivo trattamento.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrincipi Attivi:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProteine della Seta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eForniscono idratazione e aiutano a migliorare la texture dei capelli.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProteine del Grano:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContribuiscono a rinforzare la fibra capillare e a contrastare l'effetto crespo.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURING","offers":[{"title":"300ml","offer_id":49488483090755,"sku":"M27480","price":12.8,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":49488483123523,"sku":"M27481","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring03rehabcurlyshampoo300ml.png?v=1727945304"},{"product_id":"puring-03-rehab-restructuring-curly-multiaction-mask","title":"Puring 03 Rehab Restructuring Curly Multi Action Mask","description":"\u003cp\u003e\u003cspan\u003eLa PURING Rehab Restructuring Curly Mask è la risposta completa alle esigenze dei capelli ricci, crespi, opachi ed elettrizzati. La formulazione avanzata, arricchita con Proteine della Seta e del Grano, offre un trattamento multi-azione che nutre, disciplina e rende i capelli setosi e luminosi. Applicata dopo lo shampoo, questa maschera contribuirà a migliorare la salute generale dei capelli, lasciandoli più gestibili e belli. La confezione è pratica e garantisce un utilizzo prolungato.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRistrutturazione Multi Azione per Capelli Ricci:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa PURING Rehab Restructuring Curly Mask è una maschera ristrutturante multi-azione progettata per capelli ricci, crespi, opachi ed elettrizzati, offrendo un trattamento completo per migliorarne la salute.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArricchita con Proteine della Seta e del Grano:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa formula è arricchita con Proteine della Seta e del Grano, fornendo un'idratazione profonda e contribuendo a rendere i capelli setosi, brillanti e disciplinati.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNutrizione Profonda:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa maschera nutre in profondità senza appesantire i capelli, contribuendo a mantenere la loro leggerezza e vitalità.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisciplina e Lucentezza:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContribuisce a disciplinare i capelli, rendendoli più gestibili, e conferisce loro una lucentezza notevole.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eModo d'uso:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplicazione dopo lo Shampoo:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDopo lo shampoo, applicare la maschera dalla radice alle punte sui capelli bagnati.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePettinatura:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDistribuire uniformemente la maschera pettinando i capelli per garantire una distribuzione uniforme del prodotto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTempo di Posizionamento:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLasciare in posa per 3-4 minuti per massimizzare i benefici.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRisciacquare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRisciacquare abbondantemente per rimuovere completamente la maschera e godere dei risultati setosi e disciplinati.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrincipi Attivi:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProteine della Seta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApportano idratazione e lucentezza, migliorando la texture dei capelli.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProteine del Grano:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContribuiscono a rinforzare la fibra capillare e a disciplinare i capelli.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURING","offers":[{"title":"250ml","offer_id":49488598892867,"sku":"M27482","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":49488598925635,"sku":"M27483","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring03rehabcurlymask250ml.png?v=1727946360"},{"product_id":"puring-03-rehab-curly-leave-in-spray-capelli-ricci-200ml","title":"Puring 03 Rehab Curly leave-in spray capelli ricci 200ml","description":"\u003cp\u003e\u003cspan\u003eIl PURING Rehab Curly Leave-in Spray è la soluzione ideale per i capelli ricci che necessitano di idratazione, definizione e ristrutturazione. Con una formula arricchita con Proteine della Seta e del Grano, questo spray offre un trattamento completo, contribuendo a mantenere la vitalità e la bellezza dei capelli ricci. Applicato su capelli umidi o asciutti, il prodotto si assorbe rapidamente senza lasciare residui, consentendo ai capelli di esprimere al meglio la loro naturale texture riccia. La confezione da 200 ml garantisce un utilizzo duraturo e pratico.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRistrutturazione Multi Azione per Capelli Ricci:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa PURING Rehab Restructuring Curly Mask è una maschera ristrutturante multi-azione progettata per capelli ricci, crespi, opachi ed elettrizzati, offrendo un trattamento completo per migliorarne la salute.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArricchita con Proteine della Seta e del Grano:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa formula è arricchita con Proteine della Seta e del Grano, fornendo un'idratazione profonda e contribuendo a rendere i capelli setosi, brillanti e disciplinati.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNutrizione Profonda:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLa maschera nutre in profondità senza appesantire i capelli, contribuendo a mantenere la loro leggerezza e vitalità.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisciplina e Lucentezza:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContribuisce a disciplinare i capelli, rendendoli più gestibili, e conferisce loro una lucentezza notevole.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eModo d'uso:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplicazione dopo lo Shampoo:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDopo lo shampoo, applicare la maschera dalla radice alle punte sui capelli bagnati.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePettinatura:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDistribuire uniformemente la maschera pettinando i capelli per garantire una distribuzione uniforme del prodotto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTempo di Posizionamento:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLasciare in posa per 3-4 minuti per massimizzare i benefici.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRisciacquare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRisciacquare abbondantemente per rimuovere completamente la maschera e godere dei risultati setosi e disciplinati.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrincipi Attivi:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProteine della Seta:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApportano idratazione e lucentezza, migliorando la texture dei capelli.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProteine del Grano:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContribuiscono a rinforzare la fibra capillare e a disciplinare i capelli.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":49488728523075,"sku":"M27484","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring03rehabcurlyleave-in.png?v=1727946956"},{"product_id":"puring-03-rehab-curly-gel-capelli-ricci-200ml","title":"Puring 03 Rehab Curly Gel capelli ricci 200ml","description":"\u003ch1\u003eGel ristrutturante definizione ricci\u003c\/h1\u003e\n\u003cp\u003eGrazie alla sua formula arricchita con Proteine della Seta e del Grano, risalta il riccio lasciandolo morbido e lucente.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid2\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eGEL RISTRUTTURANTE\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid3\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e–\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid4\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ePER CAPELLI RICCI, ELETTRIZZATI E CRESPI\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"markedContent\" id=\"page136R_mcid6\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003erisalta\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid7\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ee\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid8\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003edefinisce\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid9\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eil\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid10\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ericcio\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"markedContent\" id=\"page136R_mcid12\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003enutre\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid13\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ei\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid14\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ecapelli\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid15\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003elasciandoli\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid16\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003emorbidi\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid17\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ee\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid18\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003elucenti\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid19\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"markedContent\" id=\"page136R_mcid19\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eFragranza: Creme Caramel\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModo d'uso:\u003c\/strong\u003e a capelli sia umidi che asciutti, distribuire in minima quantità su lunghezze e punte. Non lascia residui. Senza risciacquo.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"Default Title","offer_id":49488760176963,"sku":"M27485","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring03rehabcurlygel.png?v=1727947196"},{"product_id":"puring-11-volumeup-shampoo-volumizzante","title":"Puring 11 Volumeup Shampoo Volumizzante","description":"\u003cp\u003e\u003cstrong\u003eVOLUMIZING SHAMPOO PER CAPELLI FINI E SENZA TONO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCon estratto di Bambù formula leggera che aiuta a donare corpo e volume a capelli sottili e senza tono. I capelli appaiono lucenti e non appesantiti.\u003c\/p\u003e\n\u003cp\u003eUso: applicare su capelli bagnati, massaggiare e risciacquare.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"300ml","offer_id":49612419105091,"sku":"M29064","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":49612419137859,"sku":"M29063","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Puring_Shampoo_volumizzante_300ml.png?v=1728980541"},{"product_id":"puring-11-volumeup-balsamo-volumizzante","title":"Puring 11 Volumeup Balsamo Volumizzante","description":"\u003cp\u003e\u003cstrong\u003eVOLUMIZING CONDITIONER PER CAPELLI FINI E SENZA TONO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSvolge un efficace azione districante senza appesantire, conferendo morbidezza ed elasticità ai capelli. Con estratto di bambù. Adatto ad un utilizzo frequente.\u003c\/p\u003e\n\u003cp\u003eUso: dopo lo shampoo a capelli tamponati, applicare sulle lunghezze, lasciare in posa 5-10 minuti, risciacquare.\u003c\/p\u003e","brand":"PURING","offers":[{"title":"300ml","offer_id":49612471894339,"sku":"M29066","price":16.5,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":49612471927107,"sku":"M29065","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/PuringBalsamovolumizzante300ml.png?v=1728981250"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/collections\/Puring_Hair_Care_Banner.png?v=1728984249","url":"https:\/\/hcstore.it\/en\/collections\/puring\/tinture-per-capelli.oembed","provider":"HC STORE FORNITURE","version":"1.0","type":"link"}