{"title":"Prodotti per capelli lisci: shampoo, trattamenti e styling","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eScopri la selezione HC Store di \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprodotti per capelli lisci\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, pensata per ottenere una chioma morbida, disciplinata e luminosa e mantenere più a lungo un \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eeffetto liscio e ordinato\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTrova \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eshampoo e balsami liscianti\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, maschere e trattamenti disciplinanti, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esieri anti-crespo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, prodotti termoprotettori e cosmetici per lo styling ideali per preparare i capelli all’asciugatura e alla piega.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePer completare la tua routine puoi scegliere anche \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epiastre professionali per capelli\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, perfette per definire il liscio e ottenere un risultato uniforme dalle radici alle punte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChe tu voglia disciplinare capelli naturalmente lisci, ridurre il crespo o realizzare una piega liscia più definita, qui trovi tutto ciò che serve per creare la tua \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eroutine per capelli lisci\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e a casa o in salone.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"retro-upgrade-mini-piastra-black-rup-06tit-113006","title":"Retro Upgrade Mini Plate","description":"\u003ch3\u003e \u003cspan style=\"color: #7a696f;\"\u003eMedium length professional straightener, in titanium and high performance tourmaline.\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003ch2\u003e \u003cspan style=\"color: #38322f;\"\u003eIts technology allows maximum heating in a short time.\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eAdjustable temperature up to 230°. Due to its size, it is suitable for use on short and medium length hair.\u003c\/p\u003e\n\n\u003cp\u003e Convenient and practical for transport.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Retrò Upgrade","offers":[{"title":"Default Title","offer_id":42111274975466,"sku":"DRUP06TIT","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/4360.jpg?v=1637587230"},{"product_id":"gordon-piastra-per-barba-beard-straightener-b113","title":"Gordon beard straightener","description":"\u003ch3\u003e \u003cspan style=\"color: #7a696f;\"\u003eThe Gordon beard straightener is the perfect tool for the man who wants to keep his beard in order.\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #38322f;\"\u003eSmall and light, it manages to straighten the beard at every point without burning the skin. The saucer has a special brush-like shape: it is equipped with heated teeth that allow greater traction of beard hair and fast and effective straightening.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n - 2 temperatures: 170°C or 190°C\u003cbr data-mce-fragment=\"1\"\u003e - Equipped with anti-scald coating\u003cbr data-mce-fragment=\"1\"\u003e - Tourmaline ceramic saucer, measuring 25x85 mm\u003cbr data-mce-fragment=\"1\"\u003e - Length 21 cm\u003cbr data-mce-fragment=\"1\"\u003e - Weight: 194g\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Gordon","offers":[{"title":"Default Title","offer_id":42111275008234,"sku":"LB113","price":26.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/12622.jpg?v=1637587231"},{"product_id":"fanola-no-yellow-thermo-protective-cream-150ml","title":"Fanola No Yellow Thermo-Protective Cream 150ml","description":"\u003cp\u003e FANOLA NO YELLOW THERMO-PROTECTIVE CREAM 150ML FANOLA No Yellow Care Thermo-Protective Cream 150ml\u003cbr\u003e\n\u003cbr\u003e\n PROTECTION AGAINST HEAT\u003cbr\u003e\n\u003cbr\u003e \nCream treatment that seals the cuticle thanks to an effective filming action. Its formulation enriched with the special thermoactive Heat Block complex protects the hair from the excessive heat produced by hair dryers, straighteners and hot tools, leaving the hair soft, silky, shiny and preventing the formation of split ends.\u003cbr\u003e\n\u003cbr\u003e\n Usage:\u003cbr\u003e\n\u003cbr\u003e\n distribute in small quantities on damp hair for hairdrying, on dry hair before using hot tools. Do not rinse. Apply a small dose after drying to finalize the styling.\u003c\/p\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":42232788353258,"sku":"76025","price":23.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/foto_9695.jpg?v=1639757468"},{"product_id":"nook-magic-arganoil-discipline-thermal-milk-spray-150ml-27005","title":"Nook Discipline Latte Termo-Attivo Lisciante 150 ml","description":"\u003cp\u003e Nook Magic Arganoil Discipline Thermal Milk Spray 150ML 27005\u003cbr\u003e \u003cbr\u003eDisciplining Smoothing Spray with progressive Thermo-Active action. Ideal for smoothing and regulating the most rebellious, frizzy and porous hair. The Curly Milk anti-frizz magic arganoil by nook, thanks to its formulation based on a special complex of plant active ingredients with natural regenerating properties and the thermo-activating action with a progressive effect over time, protects the hair from mechanical and thermal stress during the use of the straightener, reducing processing times and counteracting any damage to the hair structure. Eliminates frizz, controls volume, static electricity and excess humidity. Makes drying and brush sliding easier, for disciplined and long-lasting styling. It provides hydration, silkiness, elasticity and shine. Also suitable for creating wavy styles with the use of a curling iron, for defined, protected and naturally shiny curls.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Distribute on damp hair, distribute evenly strand by strand along the lengths, following the natural shape of the hair. Do not rinse, proceed with natural drying or with the aid of the diffuser.\u003cbr\u003e\u003cbr\u003e With: Organic Argan Oil - Ethical Date Oil - Vegan Amino Acids Complex\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e PH 2.0\u003c\/li\u003e\n\n\u003cli\u003e METAL TESTED: NICKEL - CHROME - COBALT\u003c\/li\u003e\n\n\u003cli\u003e WITHOUT: PARABENS - SULFATES - SLES - SLS\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e NOOK MAGIC ARGAN OIL LINE DISCIPLINE FOR UNDISCIPLINED, FRIZZY AND REBEL HAIR\u003cbr\u003e\u003cbr\u003e Unruly hair is synonymous with a lack of hydration and emollient oily substances, naturally present in the hair fiber. Without a correct supply of hydration, the outer cortex of the fiber loses elasticity and softness, leading the hair to become: frizzy, dry, electrified and very rebellious. The outer layer of the cuticle becomes rough, making the hair more porous, allowing water vapor molecules to \"stick\" to the hair and cause it to swell, making it electric and very frizzy.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eOTHER CAUSES ARE:\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e frequent chemical treatments\u003c\/li\u003e\n\n\u003cli\u003e exposure to heat, wind and pollution\u003c\/li\u003e\n\n\u003cli\u003e mechanical stress (brushing) and thermal stress (hairdryer, straighteners, irons, direct heat)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e MAGIC ARGANOIL DISCIPLINE is the new range of specific treatments for unruly and frizzy hair, formulated with Organic Argan Oil, organic Date and Prickly Pear extracts, and the innovative Vegan Complex “Vegan Amino Acids Complex”. An advanced program, designed to discipline, hydrate and protect the hair, to obtain a perfect straight effect and a progressive result over time.\u003cbr\u003e\u003cbr\u003e PROGRESSIVE THERMO-ACTIVE TECHNOLOGY L\u003cbr\u003e\u003cbr\u003e The special \"THERMO-ACTIVE\" technology is activated by heat and makes straighteners and hairdryers true allies for hair, making them visibly more manageable, soft and shiny, with a progressive effect over time.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e BENEFITS:\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e protects the hair from mechanical and thermal stress during the styling service with the use of hot instruments.\u003c\/li\u003e\n\n \u003cli\u003eeliminates the electrostatic effect, controls volume and excess humidity.\u003c\/li\u003e\n\n\u003cli\u003e brings shine, elasticity and silkiness to the hair.\u003c\/li\u003e\n\n\u003cli\u003e eliminates frizz, reduces drying times during styling, preventing any damage to the hair fiber.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e FORMULATION – HOW IT WORKS:\u003cbr\u003e\u003cbr\u003e CERTIFIED ORGANIC ARGAN OIL\u003cbr\u003e\u003cbr\u003e ACTION \/ BENEFITS: Argan oil contains a high percentage of omega 3 and 9 which have the ability to penetrate deeply into the hair shaft and deposit a protective film that envelops the cuticle, reducing the harmful effects of ultraviolet rays and pollution. Not greasy, it is suitable for all hair types, whether straight, curly or frizzy.\u003cbr\u003e\u003cbr\u003e VEGAN AMINO ACIDS COMPLEX\u003cbr\u003e\u003cbr\u003e ACTION \/ BENEFITS: - Increases the resistance and elasticity of the hair - Reduces drying times and static electricity - Brings hydration and softness to the hair fiber\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e protects against damage caused by mechanical and thermal stress\u003c\/li\u003e\n\n\u003cli\u003e controls volume while eliminating frizz and dullness\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cbr\u003ePRICKLY PEAR OIL\u003cbr\u003e\u003cbr\u003e ACTION \/ BENEFITS: Prickly Pear Oil is known for its unique properties. Rich in phytosterols and vitamin E, it also contains omega-6 in good concentrations. The latter play a fundamental role, fighting against dehydration and, thanks to its high content of antioxidants, protect the hair from the harmful effects of free radicals. Furthermore, its naturally light and non-greasy texture penetrates very quickly, leaving hair visibly more manageable, silky and shiny.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e ETHICAL DATE OIL\u003cbr\u003e\u003cbr\u003e ACTION \/ BENEFITS: Very rich in unsaturated fatty acids, it protects from the harmful effects of free radicals. It penetrates quickly without being greasy and has a profound nourishing, hydrating and revitalizing action. It is a rich source of active ingredients ideal for the physiological needs of dry, damaged and rebellious hair. It restores brightness, well-being, silkiness, deeply nourishes and protects.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e EXCLUSIVE FRAGRANCE: FLANNEL \u0026amp; MAGNOLIA\u003cbr\u003e \u003cbr\u003eA delicate bouquet of white flowers and intense and enveloping powdery notes: A fragrance with deep feminine accents, sophisticated and elegant. The DISCIPLINE fragrance is a tribute to the beauty and femininity of every woman!\u003c\/p\u003e","brand":"Nook","offers":[{"title":"Default Title","offer_id":42285453017322,"sku":"27005","price":35.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/10679_0_ori.jpg?v=1640875313"},{"product_id":"nook-artisan-lisciolina-200ml-1304","title":"Nook Artisan Wax for smooth styling 200ml","description":"\u003ch1\u003e \u003cspan\u003eHair Smoothing Cream: Promote flawlessly smooth styling\u003c\/span\u003e\n\u003c\/h1\u003e\n\n \u003cp\u003eFormulated with Orchid Milk and Honey, it is a smoothing cream with a fluid and pleasantly velvety texture, designed to create smooth, silky and flawless styling. \u003cstrong\u003eDisciplines, hydrates and controls frizz\u003c\/strong\u003e , making hair more manageable, shiny and soft to the touch. Nourishes the hair fiber without weighing it down. It guarantees a light and flexible hold. \u003cstrong\u003eDefines the style and protects from thermal stress.\u003c\/strong\u003e \u003cstrong\u003eIdeal for styling with high temperature tools.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Format: 200ml\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eTIPS FOR USE:\u003c\/strong\u003e Apply 1-2 walnuts of product to the palms of your hands and distribute evenly, on towel-dried hair, along the lengths and ends. Blow dry with the help of the brush for a smooth and silky styling, natural to regulate and eliminate frizz. On dry hair, to complete the styling with the use of the straightener.\u003c\/p\u003e","brand":"Nook","offers":[{"title":"Default Title","offer_id":42285459669226,"sku":"1304","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/8880_0_ori.jpg?v=1640875457"},{"product_id":"nook-artisan-lucilla-150ml-1308","title":"Nook Artisan Illuminating Spray Lucilla 150ml","description":"\u003ch1\u003e Illuminating spray with thermo-protective hair action and high film-forming power.\u003c\/h1\u003e\n\n\u003cp\u003e Amplifies the shine of the hair, \u003cstrong\u003eprotects lengths and ends from mechanical and thermal stress\u003c\/strong\u003e . Formulated with Orchid Milk, Rice Proteins and \u003cstrong\u003eUV filter\u003c\/strong\u003e , it hydrates, eliminates frizz and makes the hair docile and extremely silky. It gives an extremely shiny appearance without leaving greasiness. Ideal for styling with high temperature tools.\u003c\/p\u003e\n\n\u003cp\u003e Format: 150ml\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eRECOMMENDATIONS FOR USE:\u003c\/strong\u003e Spray on hair from a distance of 30 cm. On damp hair before straightening or using hot tools to regulate, protect and eliminate frizz. On dry hair for a silky and ultra-shiny final effect.\u003c\/p\u003e","brand":"Nook","offers":[{"title":"Default Title","offer_id":42285459964138,"sku":"1308","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/8884_0_ori.jpg?v=1640875469"},{"product_id":"gamma-keratin-glory-piastra-professionale","title":"Gamma+ Keratin Glory Matt Pink Straightener","description":"\u003ch2 class=\"h1 page-title\" itemprop=\"name\"\u003e \u003cspan\u003eKeratin Glory Pink hair straightener range\u003c\/span\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eProfessional straightener with intelligent technology, which allows straightening in a single pass.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ceramic and tourmaline of which the heating part is made are two materials designed so that your hair suffers less stress, you can adjust the temperature according to your hair type, from 140 up to 230 degrees celsius.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Made in Italy professional straightener ideal for keratin treatments.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color: Matte Pink\u003c\/li\u003e\n\n\u003cli\u003e Model patented by Gamma Piu' ®\u003c\/li\u003e\n\n\u003cli\u003e 6 temperature selections: 140 - 170 - 190 - 210 - 220 - 230 °c\u003c\/li\u003e\n\n\u003cli\u003e Ideal for keratin treatments\u003c\/li\u003e\n\n\u003cli\u003e Ceramic-tourmaline cushioned heating elements\u003c\/li\u003e\n\n\u003cli\u003e Anti-scald soft silicone rubber\u003c\/li\u003e\n\n\u003cli\u003e Over 34 cm² of smoothing surface\u003c\/li\u003e\n\n\u003cli\u003e Safety auto-off after 60 minutes of non-use\u003c\/li\u003e\n\n\u003cli\u003e Universal voltage 100-240v with automatic recognition system\u003c\/li\u003e\n\n\u003cli\u003e Professional silicone cable 3.0 m \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IzJyitCEp8E\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":42495848251626,"sku":"GAGLORYIT265","price":67.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Gamma_piastraKeratinGlory.png?v=1644923760"},{"product_id":"gamma-keratin-glory-piastra-professionale-1","title":"Gamma+ Keratin Glory Professional Black Straightener","description":"\u003ch2 class=\"h1 page-title\" itemprop=\"name\"\u003e \u003cspan\u003eKeratin Glory Black Hair Straightener range\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStraightener with intelligent technology, which allows straightening in a single pass.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eThe ceramic and tourmaline of which the heating part is made are two materials designed so that your hair suffers less stress, you can adjust the temperature according to your hair type, from 140 up to 230 degrees celsius.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Made in Italy professional straightener ideal for keratin treatments.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Black colour\u003c\/li\u003e\n\n\u003cli\u003e Model patented by Gamma Piu' ®\u003c\/li\u003e\n\n\u003cli\u003e 6 temperature selections: 140 - 170 - 190 - 210 - 220 - 230 °c\u003c\/li\u003e\n\n\u003cli\u003e Ideal for keratin treatments\u003c\/li\u003e\n\n\u003cli\u003e Ceramic-tourmaline cushioned heating elements\u003c\/li\u003e\n\n\u003cli\u003e Anti-scald soft silicone rubber\u003c\/li\u003e\n\n\u003cli\u003e Over 34 cm² of smoothing surface\u003c\/li\u003e\n\n\u003cli\u003e Safety auto-off after 60 minutes of non-use\u003c\/li\u003e\n\n\u003cli\u003e Universal voltage 100-240v with automatic recognition system\u003c\/li\u003e\n\n\u003cli\u003e Professional silicone cable 3.0 m \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IzJyitCEp8E\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":42496134217962,"sku":"GAGLORYIT032","price":67.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Gamma_piastraKeratinGlorynera.png?v=1644927927"},{"product_id":"ghd-piastra-styler-new-gold","title":"ghd Styler straightener new gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe ghd styler for visibly shinier, softer and healthier hair. Discover the\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003eghd gold® hair straightener\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003eto create\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003esoft waves, defined curls or\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eSMOOTH AND SHINY LOOKS\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCharacterized by\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003edual zone technology\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003ethat ensures high performance, the\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003eghd gold® straightener\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003econtains two new generation thermal sensors, one in each plate, to maintain the\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003eoptimal styling temperature of 185°C\u003c\/strong\u003e constant \u003cspan data-mce-fragment=\"1\"\u003efrom roots to ends, for a soft finish as per salon. The shaped and tilting plates guarantee quick and easy styling, whatever your hair type or length.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis versatile hair straightener features a rounded barrel, perfect\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003efor crafting\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eDEFINED CURLS\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003eand to create\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003ehairstyles with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eNATURAL WAVES\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003eeasily. The universal voltage ensures exceptional performance anywhere in the world and the heat-resistant protective slat cover guarantees maximum peace of mind at the end of styling. For added safety, the\u003c\/span\u003e \u003cstrong data-mce-fragment=\"1\"\u003eautomatic sleep mode\u003c\/strong\u003e function \u003cspan data-mce-fragment=\"1\"\u003eturns off the styler after 30 minutes of non-use.\u003c\/span\u003e\u003cbr\u003e","brand":"GHD","offers":[{"title":"Default Title","offer_id":42506014458090,"sku":"G99250000151","price":180.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/GHDpiastragold.png?v=1645105058"},{"product_id":"ghd-piastra-styler-platinum-black","title":"ghd Styler Platinum+ straightener black","description":"\u003cp\u003e GHD STYLER PLATINUM+ BLACK STRAIGHTENER\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eIntroducing the\u003c\/span\u003e \u003cstrong\u003eghd platinum+ styler SMART hair straightener\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003echaracterized by the revolutionary\u003c\/span\u003e \u003cstrong\u003eultra-zone™ technology\u003c\/strong\u003e \u003cspan\u003ethat recognizes the needs of your hair for an impeccable and personalized hairstyle.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eOur best hair straightener\u003c\/span\u003e \u003cstrong\u003erecognizes the thickness of your hair and styling speed\u003c\/strong\u003e \u003cspan\u003e, adapting the heat of the plates for perfect results in a single pass.\u003c\/span\u003e \u003cstrong\u003eInfinity sensors\u003c\/strong\u003e \u003cspan\u003emonitor\u003c\/span\u003e \u003cspan\u003eheat 250 times per second on the ultra gloss plates, ensuring a personalized styling experience. Whatever your hair type or length, you can create stunning looks as if you just left the salon.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eWorking at the\u003c\/span\u003e \u003cstrong\u003eoptimal styling temperature of 185°C\u003c\/strong\u003e \u003cspan\u003e, the\u003c\/span\u003e \u003cstrong\u003eghd platinum+ straightener\u003c\/strong\u003e \u003cspan\u003eprotects the integrity of your hair without compromising your style, for\u003c\/span\u003e \u003cstrong\u003e70% stronger\u003c\/strong\u003e \u003cspan\u003e,\u003c\/span\u003e \u003cstrong\u003e20% shinier\u003c\/strong\u003e hair \u003cspan\u003ewith 2x more color protection. Use the ghd platinum+ styler with the\u003c\/span\u003e GHD BODYGUARD - HEAT PROTECT SPRAY HEAT PROTECTIVE HAIR SPRAY \u003cspan\u003efor professional results.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cspan\u003eThe\u003c\/span\u003e \u003cstrong\u003erounded barrel\u003c\/strong\u003e \u003cspan\u003eof the ghd platinum+ is perfect for creating different hairstyles, from\u003c\/span\u003e \u003cstrong\u003eWAVY HAIRSTYLES\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003ewith soft and natural waves and\u003c\/span\u003e \u003cstrong\u003eSMOOTH HAIRSTYLES\u003c\/strong\u003e \u003cspan\u003e. For greater styling control, the unique two-arm system ensures perfect alignment of the slats for quick and easy styling.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\u003cspan\u003eWith the universal voltage you can get the best styling performance wherever you are and thanks to the\u003c\/span\u003e \u003cstrong\u003eautomatic sleep mode\u003c\/strong\u003e function \u003cspan\u003e, which turns off the styler after 30 minutes of non-use, you will no longer have to worry if you have forgotten your straightener turned on.\u003c\/span\u003e\u003c\/p\u003e","brand":"GHD","offers":[{"title":"Default Title","offer_id":42506055123178,"sku":"G99350062103","price":215.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/GHDpiastraplatinum_black.png?v=1645106931"},{"product_id":"kativa-keratina-liquida-60ml","title":"Kativa Keratin Liquid for hair 60ml","description":"\u003ch1\u003e \u003cspan\u003eNourishing oil with liquid keratin, smoothing and hair protection\u003c\/span\u003e\n\u003c\/h1\u003e\n\n\u003cp\u003e \u003cspan\u003eNourishing oil with a light, smooth and non-greasy texture that gives shine and protection to the hair during the straightening, brushing or straightening processes.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eNourishes and protects hair\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eSeal the cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt gives shine and softness\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFree of salt, sulphates, parabens and gluten\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan mce-data-marked=\"1\"\u003eApplication:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan\u003eApply a few drops to the palm of your hand. Rub both hands together and apply to hair, mid to ends, like an updo. Do not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e Recommended for hair with chemical processes such as straightening, or exposed to mechanical processes, such as brushing and straightening.\u003c\/p\u003e\n\n\u003cp\u003e For best results, we recommend using the entire Kativa Keratin product line.\u003cbr\u003e\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675338543338,"sku":"B23932","price":12.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativakeratinaliquida.png?v=1648816773"},{"product_id":"kativa-kit-viola-alisado-brasileno","title":"Kativa Keratin Xpress Smoothing Treatment Kit","description":"\u003ch1\u003e \u003cspan\u003e100% natural Brazilian keratin straightening kit Alisado Brasileno.\u003c\/span\u003e\n\u003c\/h1\u003e\n\n\u003ch4\u003e \u003cspan\u003eFor frizzy and dull hair.\u003c\/span\u003e\n\u003c\/h4\u003e\n\n\u003cp\u003e \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eINCLUDED IN THE BRAZILIAN KERATIN SMOOTHING KIT:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cstrong\u003eSHAMPOO 50 ML\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e A specific shampoo, free of salt, whose function is to prepare the hair before applying the straightening treatment, for effective cleaning and purification. \u003cstrong\u003eHydrates and protects hair, leaving it shiny and smooth\u003c\/strong\u003e ; Formulated for normal and\/or thin hair.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDEEP MASK TREATMENT 150 ML\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Instant treatment mask without formaldehyde that acts on the surface of the hair fiber, with the following benefits: hair alignment, volume reduction, anti frizz, intense hydration and shine.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCONDITIONER 30 ML\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Conditioner that intensely hydrates and protects normal, damaged or thin hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMETHOD:\u003c\/strong\u003e \u003cbr\u003e\u003c\/p\u003e\n\n\u003cul class=\"elementor-icon-list-items\"\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eWash your hair with shampoo, rinse, remove excess water with a towel. Use the hairdryer to dry your hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eDivide your hair into two parts and apply the Kativa keratin mask treatment. Distribute the mask treatment with your hands from the roots of the hair to the ends. * Do not apply the treatment to the scalp.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eLeave on for 15 minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli class=\"elementor-icon-list-item\"\u003e\u003cspan class=\"elementor-icon-list-text\"\u003eDry your hair with a hairdryer and brush. *Very important: to ensure the best result, brush your hair thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eDivide the hair into sections, set the straightener at a temperature of 200 – 215 degrees C (410 – 439 F), pass the straightener over each strand 8 to 12 times. * Before proceeding to step n.6, wait 5 minutes. *Very important: avoid excessive use of straighteners on fine and damaged hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eWash your hair with shampoo. Apply conditioner, leave for 5 minutes. Rinse thoroughly. Dry your hair with a hairdryer.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eDuration 3 weeks.\u003c\/span\u003e \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\u003c\/ul\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675533316330,"sku":"B34501","price":23.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativakeratinaKITLISCIOBRASILIANO.png?v=1648818866"},{"product_id":"kativa-set-keratina-post-lisciatura-xpress","title":"Kativa Keratin Post Smoothing Xpress Set","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eTreatment for maintaining Brazilian straightening\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Kativa Alisado Express Brazilian straightening maintenance kit\u003c\/li\u003e\n\n\u003cli\u003e Nourishes hair deeply\u003c\/li\u003e\n\n\u003cli\u003e Prolongs the smoothing effect\u003c\/li\u003e\n\n\u003cli\u003e Prevents frizz\u003c\/li\u003e\n\n\u003cli\u003e Leaves hair soft, healthy and silky\u003c\/li\u003e\n\n\u003cli\u003e Provides long-lasting hydration\u003c\/li\u003e\n\n\u003cli\u003e Repairs damaged hair and restores the structure of the hair fiber\u003c\/li\u003e\n\n\u003cli\u003e With vegetable keratin and Argan oil\u003c\/li\u003e\n\n\u003cli\u003e Without parabens, added salt and sulfates\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cb\u003eShampoo 200ML\u003c\/b\u003e : we recommend using it twice a week\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cb\u003eIntensive Treatment 200ML\u003c\/b\u003e : leave on for 10-15 minutes \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul class=\"elementor-icon-list-items\"\u003e\u003c\/ul\u003e\n\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\u003c\/ul\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42676186710250,"sku":"BSETKATVIO","price":23.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativakeratinaKATIVApostlisciaturaviola.png?v=1648824763"},{"product_id":"wella-invigo-sun-siero-spray-doposole","title":"Wella Invigo Sun Hair Protection Spray","description":"\u003ch2\u003e \u003cb\u003eCOLOR PROTECTION SPRAY AGAINST UV RAYS\u003c\/b\u003e\n\u003c\/h2\u003e\n\n \u003ch3\u003eWITH PROVITAMIN B5\u003c\/h3\u003e\n\n\u003cdiv\u003e Leave-in spray that effectively protects color from UV rays. With SUN-Blend™.\u003cbr\u003e\u003cbr\u003e HOW TO USE:\u003cbr\u003e Before or during sun exposure, shake well and distribute evenly on damp or dry hair. Do not rinse.\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\u003cp\u003e Format: 150 ml\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":42880014450922,"sku":"W43893","price":18.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/WellaSunCarespray.png?v=1712839253"},{"product_id":"retro-specific-laminacao-vegana-olio-protettivo","title":"Retrò Specific Laminacao Vegana Protective Oil","description":"\u003cp\u003e RETRO' SPECIFIC VEGAN LAMINAÇÃO PROTECTIVE RITUAL OIL\u003c\/p\u003e\n\n\u003cp\u003e Total Hydration Oil with Organic Sesame Extract and UV Protection of Hair Fiber.\u003c\/p\u003e\n\n\u003cp\u003e Ideal oil for giving shine to hair, giving a natural and luminous appearance. It restructures and strengthens the proteins of the hair fiber, such as keratin, preventing drying of the shaft and ends.\u003c\/p\u003e","brand":"Retrò Specific","offers":[{"title":"Default Title","offer_id":42919810367722,"sku":"D00695","price":11.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Retrooliolaminacaovegana.png?v=1652186682"},{"product_id":"tigi-bed-head-after-party-crema-lisciante-capelli","title":"Tigi Bed Head After Party hair straightening cream","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eAfter Party Smoothing Cream is the most advanced hair product with an anti-frizz effect. Made with our team of professionals, After Party makes hair shiny and helps prevent the build-up of static electricity, annoying flyaways and frizz. For smooth and soft hair!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Description:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e After \u003csup\u003ePartyTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eBed Head Smoothing Cream; new on the outside and extraordinary on the inside. A powerful formulation for smooth, shiny hair, designed and used by salon professionals. The results and salon experience in your home.\u003c\/li\u003e\n\n \u003cli\u003eAfter \u003csup\u003ePartyTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eBed Head Smoothing Cream is the most effective anti-frizz product for silky, smooth, shiny and healthy hair! This lightweight smoothing cream helps prevent static buildup, flyaways and frizz for smooth locks. The product also gives an incredible shine.\u003c\/li\u003e\n\n\u003cli\u003e Formulated with Lightweight Conditioners to soften flyaways, eliminate static and add shine without weighing hair down, with an anti-frizz complex that absorbs moisture from the air to defend against the shocking effects of humidity on the style, with Shine Enhancer to increase hair shine and with castor seed oil to help hair reflect shine more evenly.\u003c\/li\u003e\n\n\u003cli\u003e Enchanting summer fruit fragrance\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eExcellent\u003c\/strong\u003e on any type of hair, \u003cstrong\u003eespecially frizzy, dull and bristly hair\u003c\/strong\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 50ml\u003c\/span\u003e\u003c\/p\u003e\n\n \u003ch3\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan\u003eEasy to use, even without the need for heat or styling. After Party can be used to complete the look by applying a small amount to dry hair. It can also be used on damp hair and left to air dry for a super effortless style. Work a small amount between the palms of your hands and integrate into damp or dry hair. Brush for even distribution. Allow your hair to air dry or blow dry it. Applicable on long and short hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eWatch the video for the perfect way to use it!\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JR7wRwE7Knk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":42978118926570,"sku":"T140727","price":8.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BedHeadAfterParty50ML.png?v=1653395893"},{"product_id":"tigi-bed-head-straighten-out-siero-anti-frizz","title":"Tigi Bed Head Straighten out Anti-frizz serum","description":"\u003cp\u003e Straighten OutTM Serum by Bed Head; new on the outside and extraordinary on the inside. A \u003cstrong\u003eformulation to avoid frizz\u003c\/strong\u003e , designed and used by salon professionals. The results and salon experience in your home.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eGoodbye frizz\u003c\/strong\u003e , hello \u003cstrong\u003esmooth and shiny hair with the Straighten OutTM Anti-Frizz Serum\u003c\/strong\u003e by Bed Head! This lightweight, shiny hair product leaves hair smooth and shiny for up to 48 hours, even at 98% humidity. \u003cstrong\u003eThe serum also moisturizes the hair and protects the hair from heat styling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Formulated with thermosetting polymer that makes hair smooth and moisture-proof, with conditioning agents that soften cuticles for super shine, calming static electricity and combating frizz, and with glycerin that helps keep hair hydrated and shiny\u003c\/p\u003e\n\n\u003cp\u003e Enchanting summer fruit fragrance\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eExcellent for smoothing frizzy hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eFormat: 100ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eHow to use:\u003c\/span\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003e\u003cspan\u003eApply evenly to damp hair, from roots to ends. Comb for even distribution. Dry evenly using a brush. For best results, use a straightener to fix the soft effect. Applicable to all hair lengths.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eWatch the video for the perfect way to use it!\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Oci-LfW3BY8\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":42978129740010,"sku":"T140732","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BedHeadANTI-CRESPO.png?v=1653396650"},{"product_id":"tigi-bed-head-some-like-it-hot-spray-protettivo","title":"Tigi Bed Head Some Like It Hot protective spray","description":"\u003ch2 class=\"h1\" itemprop=\"name\"\u003e SOME LIKE IT HOT PROTECTIVE SPRAY AGAINST HEAT\u003c\/h2\u003e\n\n \u003cp\u003eThe new Some Like It Hot Heat Protective Spray from Bed Head. A protective and repairing formulation, designed and used by salon professionals. The results and salon experience in your home. If you liked Bed Head's Beach Bound Protection Spray, you'll love Some Like It Hot.\u003c\/p\u003e\n\n\u003cp\u003e Remember to always use protection! Some Like It Hot Heat Spray Protector by Bed Head protects hair from heat styling up to 230 degrees. The heat protectant also helps repel humidity, \u003cstrong\u003esmoothes frizz and softens hair.\u003c\/strong\u003e The hair is soft, smooth, stronger and protected.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eFormulated with Anti-Humidity Shields that restores an anti-frizz shield to colored hair\u003c\/strong\u003e that has lost its defense in the coloring process so as to make hair soft and tangle-free, with Repair Active Technology that penetrates the hair, making the protein bonds more resistant to make hair stronger and reduce breakage, with glycerin for hydration, superficial nourishing emulsion that softens and nourishes rough areas on the surface of the hair, with Soft Style molecules that make unruly locks smooth, with oil of sunflower seeds as a source of vitamin E and with grapefruit extract which is a source of vitamin C.\u003c\/p\u003e\n\n\u003cp\u003e Enchanting summer fruit fragrance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eGreat for use on all hair types.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 100ml\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eHow to use:\u003c\/span\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003e\u003cspan\u003eBefore using heat styling tools, spray all over damp hair, focusing on the ends. Protects up to 230 degrees Celsius. Perfect for long and medium-long hair!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eWatch the video for the perfect way to use it!\u003c\/span\u003e \u003c\/h3\u003e\n\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U0Bf_xsxqvU\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":42978388607210,"sku":"T140776","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BedHeadsomelikeithotspraycalore.png?v=1653402214"},{"product_id":"babyliss-pro-piastra-elipsis-3100","title":"Babyliss Pro ELIPSIS 3100 straightener","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe BaBylissPRO Elipsis 3100 straightener\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eit is a high-performance styling tool characterized by simple use and cutting-edge design. The slats are equipped with\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eEP 5.0 technology and are 3 times harder, more resistant and smoother than the slats of a classic straightener\u003c\/strong\u003e . The elliptical design with chrome surface straightens hair permanently or allows the creation of perfect curls. You can choose between 5 temperature settings between 150 and 230°C.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e FullWave Thermal Science technology\u003c\/h2\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e The technology allows you to reach the desired temperature up to 230°C more quickly and allows precise and constant control.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e IonMultiplier technology\u003c\/h2\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe BaBylissPro Elipsis 3100 straightener features ion technology to give hair a healthier look, shine and softness.\u003c\/p\u003e","brand":"Babyliss Pro","offers":[{"title":"Default Title","offer_id":43319790305514,"sku":"BBAB3100EPE","price":99.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Babylissproelipsis30100.png?v=1659687848"},{"product_id":"babyliss-pro-piastra-ultra-curl","title":"Babyliss Pro Ultra Curl Straightener","description":"\u003cp\u003e BAB2071EPE\u003c\/p\u003e\n\n \u003cp\u003eProfessional straightening iron for straightening and curling hair.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ceramic heating element, for guaranteed temperature stability to within half a degree with instant recovery;\u003c\/li\u003e\n\n\u003cli\u003e Constant high temperature up to 230°C;\u003c\/li\u003e\n\n\u003cli\u003e On\/off switch and three indicator lights for temperature level;\u003c\/li\u003e\n\n\u003cli\u003e 25 mm wide EP Technology 5.0 plates;\u003c\/li\u003e\n\n\u003cli\u003e Professional 2.70m swivel cord.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Babyliss Pro","offers":[{"title":"Default Title","offer_id":43593184608490,"sku":"BBAB2071EPE","price":78.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BabylissAB2071EPEpiastracurls.png?v=1665050215"},{"product_id":"babyliss-pro-piastra-extra-lunga","title":"Babyliss Pro Extra-Long Straightener Straightener","description":"\u003cp\u003e BAB2091EPE\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThanks to its negative ion diffuser and its power, you will perform every straightening job perfectly, giving sweetness and shine to your hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eNegative ion generator, the negative ions generated by the straightener neutralize the positive charge of the hair and eliminate all static electricity present.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eTechnical specifications:\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003every high temperature (230°c)\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eextra-long plates 28 x 110 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eprofessional titanium plates\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan\u003eGuaranteed plate life\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eadvanced heat management system\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003elatest generation ceramic heating element\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003einstant recovery to guarantee the stability of the temperature of use within half a degree along the entire lock\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eultra-fast temperature achievement - real negative ion generator\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eelimination of static electricity\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003econtrol and precision\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003etemperature variator (150°c - 230°c)\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003edigital temperature display and control\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eoperation switch\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e eco responsible \u003cspan\u003e: only 70 w for maximum performance\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eprofessional swivel cable 2.70 m.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Babyliss Pro","offers":[{"title":"Default Title","offer_id":43593213477098,"sku":"BBAB2091EPE","price":86.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BabylissBAB2091EPEpiastralunga.png?v=1665050856"},{"product_id":"babyliss-pro-piastra-nebulizzante-a-vapore-ultrasonic","title":"Babyliss Pro Ultrasonic Steam Nebulizing Plate","description":"\u003cp\u003e BAB2191SEPE\u003c\/p\u003e\n\n\u003cp\u003e The New Babylisspro® Ultrasonic Steam Straightener combines the high quality of the EP TECHNOLOGY 5.0 coating with the beneficial properties of water sprayed on the hair, to guarantee an exceptional result and impeccable straightening. exclusive ultrasonic technology.\u003c\/p\u003e\n\n\u003cp\u003e This technology allows you to nebulize the water contained inside the straightener's tank and let it penetrate inside the hair, giving extreme shine and hydration.\u003c\/p\u003e\n\n \u003cp\u003eThe nebulization produced by the ultrasound transducer is distributed through the central cavity between the two plates, in such a way as to reduce the intensity of the heat and delicately preserve the integrity of the hair.\u003c\/p\u003e","brand":"Babyliss Pro","offers":[{"title":"Default Title","offer_id":43593498624234,"sku":"BBAB2191SEPE","price":98.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BABYLISSPIASTRANEBULIZZANTEAVAPOREULTRASONIC.png?v=1665055088"},{"product_id":"babyliss-pro-piastra-elipsis-3000","title":"Babyliss Pro ELIPSIS 3000 straightener","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cspan id=\"dnn_ctr570_Control_L_nom\" data-mce-fragment=\"1\"\u003eSTYLER ELIPSIS3000\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan id=\"dnn_ctr570_Control_L_reference\" data-mce-fragment=\"1\"\u003eBAB3000EPE\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan id=\"dnn_ctr570_Control_L_resume\" data-mce-fragment=\"1\"\u003ePlates 31 mm x 110 mm EP TECHNOLOGY 5.0\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEquipped with a metal microparticle coating obtained through the electroplating process, the ELIPSIS3000 plates avoid friction on the hair for greater softness and, thanks to the elimination of chemical agents, boast greater resistance to high temperatures and uniform heat distribution across the entire surface of the plates. plates. For sensational results from the first pass that last over time.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eThe plates coated with EP TECHNOLOGY 5.0\u003c\/strong\u003e\u003cbr\u003e I am:\u003cbr\u003e • 3 times harder and long lasting\u003cbr\u003e • 3 times smoother\u003cbr\u003e • Resistant to chemical agents\u003cbr\u003e they offer:\u003cbr\u003e • Perfect and long-lasting results\u003cbr\u003e leaving:\u003cbr\u003e • Respected and shiny hair\u003cbr\u003e The floating plates slide over the strand smoothly without having to apply strong pressure. This makes working more comfortable, avoids hair pulling and reduces tension in the wrist and hand.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOver 34 cm² of smoothing surface\u003c\/strong\u003e \u003cbr\u003eThanks to the wide and long plates that make work easier and faster,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eELIPSIS3000\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eit will save you time and energy\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eConvex SUS304 stainless steel cladding\u003c\/strong\u003e\u003cbr\u003e The external coating of the instrument is light, resistant to corrosion and any deformations due to high temperatures. Stainless steel was chosen to guarantee a perfectly parallel distance between the plates at all times.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eDouble function\u003c\/strong\u003e\u003cbr\u003e This exclusive ellipse-shaped construction and its ultra-thin chrome surface allow you to straighten and curl with maximum ease and effectiveness. The device can be easily used as\u003cbr\u003e curling iron thanks to the integrated locking system and the outer surface heats up via heat conduction. Maximum safety\u003cbr\u003e thanks to the insulated tip and the protective gloves supplied.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHiDensity dual-ceramic heating system\u003c\/strong\u003e \u003cbr\u003eLatest generation heating element that guarantees optimal heat distribution and even more quickly (20% faster heating)*.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eUp to 230°C\u003c\/strong\u003e\u003cbr\u003e The high temperature level allows perfect styling of even the most difficult hair.\u003cbr\u003e The temperature is also ideal for the effectiveness of professional treatments (e.g. keratin).\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eFullWave Thermal Science\u003c\/strong\u003e\u003cbr\u003e Cutting-edge technology that allows constant temperature maintenance throughout the styling phase.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eProtection and greater beauty for hair\u003c\/strong\u003e\u003cbr\u003e ELIPSIS3000 is equipped with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIonMultiplier\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etechnology, a true active ion generator that gives extreme softness and shine to the hair for extraordinary results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eRyton \u0026amp; Silicone\u003c\/strong\u003e \u003cbr\u003eThe ELIPSIS3000 coating is integrated with highly heat-resistant materials such as ryton and silicone which play a key role in protecting areas sensitive to high temperatures.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003ePrecision \u0026amp; control\u003c\/strong\u003e\u003cbr\u003e • 5 temperature settings (150°C - 170°C - 190°C - 210°C - 230°C)\u003cbr\u003e • LED temperature display\u003cbr\u003e • Swivel cable 2.70 m\u003cbr\u003e • Eco-friendly (55W)\u003cbr\u003e • Insulated tip, heat-resistant mat and gloves included for maximum\u003cbr\u003e safety\u003cbr\u003e • 1 year warranty\u003c\/p\u003e\n\n\u003ch4\u003e \u003cspan\u003eCharacteristics\u003c\/span\u003e\n\u003c\/h4\u003e\n\n\u003cp\u003e • Smooth\u003cbr\u003e • Curls\u003cbr\u003e • Perfect alignment of the plates\u003cbr\u003e • Immediate heating\u003cbr\u003e • Constant temperature\u003cbr\u003e • Millions of ions for extreme shine…\u003cbr\u003e And so on…\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eThe latest revolution in the world of hairstyling!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Babyliss Pro","offers":[{"title":"Default Title","offer_id":43594760487146,"sku":"BBAB3000EPE","price":109.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/BABYLISSBAB3000EPE.png?v=1665061294"},{"product_id":"puring-my-salon-strong-new-living-protective-150ml","title":"Puring My Salon Strong New Living Protective 150ml","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eThermo-protective polishing spray. Its high film-forming power protects the hair from heat and drying out, facilitating straightening with high temperature tools. 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Title","offer_id":43672450007274,"sku":"GPPIAKEFRI4P","price":74.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/PIASTRAKELAFRISE.png?v=1666688336"},{"product_id":"gamma-piastra-keratin-glory-oro-opaco","title":"Gamma+ Keratin Glory Matt Gold Plate","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePPIAGLORYIT241 - PROFESSIONAL STRAIGHTENER MADE IN ITALY IDEAL FOR KERATIN TREATMENTS\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Patented model from Gamma Piu'®\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e 6 Temperature Selections: 140 – 170 – 190 – 210 - 220 – 230 °c\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Ideal for Keratin Treatments\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Ceramic-Tourmaline Cushioned Heating Elements\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Anti-scald soft silicone rubber\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Over 34cm² of smoothing surface\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Safety auto-off after 60 minutes of non-use\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Universal voltage 100-240 v with automatic recognition system\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Professional Silicone Cable 3.0 M\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":43673093079274,"sku":"GAGLORYIT241","price":67.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Piastrakeratinoroopaco.png?v=1666689088"},{"product_id":"gamma-piastra-professionale-rainbow-nera","title":"Gamma+ Professional Rainbow Straightener Black","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePPIARAINBIT032 Gamma Più Hair Straightener\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCharacteristics:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eProfessional anti-static straightener with a rounded shape, designed to create curls, waves and wavy hair, as well as impeccable straightness.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCushioned matrices with RAINBOW antistatic finish, for very long-lasting ironing, maximum smoothness even at high temperatures for professional styling.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eVery high maximum temperature: 230°C, for perfect ironing on the first pass.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDescription:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003ePlate Length: 110mm\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003ePlate Width: 26mm\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eV: 100 \/240\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUltra-fast heating\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eAdjustable temperature: from 150° to 220°\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eLong-life swivel cable gland\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eAnti-melting RRF rubber cable\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eHz: 50\/60\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":43673594855658,"sku":"GARAINBIT032","price":41.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/rainbownera.png?v=1666689921"},{"product_id":"gamma-piastra-professionale-rainbow-viola","title":"Gamma+ Professional Rainbow Pink Straightener","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePPIARAINBIT072 Gamma Più Hair Straightener\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCharacteristics:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eProfessional anti-static straightener with a rounded shape, designed to create curls, waves and wavy hair, as well as impeccable straightness.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eCushioned matrices with RAINBOW antistatic finish, for very long-lasting ironing, maximum smoothness even at high temperatures for professional styling.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eVery high maximum temperature: 230°C, for perfect ironing on the first pass.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDescription:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003ePlate Length: 110mm\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003ePlate Width: 26mm\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eV: 100 \/240\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUltra-fast heating\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdjustable temperature: from 150° to 220°\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eLong-life swivel cable gland\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eAnti-melting RRF rubber cable\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eHz: 50\/60\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":43673618350314,"sku":"GARAINBIT072","price":41.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/rainbowpiastrarosa.png?v=1666690844"},{"product_id":"gamma-piastra-vapor-styler-infrared-verde","title":"Gamma+ Vapor Styler Infrared Green Straightener","description":"\u003cp\u003e PPIAVAPOINF Professional infrared steam straightener\u003c\/p\u003e\n\n\u003ch3\u003e Straightener with steam and infrared: smoothes and protects\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional high temperature straightener with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSteam emission\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAnd\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003einfrared technology\u003c\/strong\u003e : promotes the penetration of heat with maximum respect for the hair and ensures silky, shiny and elastic hair.\u003c\/li\u003e\n\n \u003cli\u003ePerfect smoothing and defined movement thanks to the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erounded profile of the plates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehigh smoothness in ceramic.\u003c\/li\u003e\n\n\u003cli\u003e The temperature is\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eadjustable from 120 °C to 230 °C\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a personalized style based on each type of hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLarge digital display\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith indication of the temperature and the status of the water tank.\u003c\/li\u003e\n\n\u003cli\u003e Safety lock e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e360° rotating cable gland\u003c\/strong\u003e .\u003c\/li\u003e\n\n\u003cli\u003e Universal voltage 100-240V.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eTECHNICAL SPECIFICATIONS\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Voltage: 100-240\u003c\/li\u003e\n\n\u003cli\u003e Wattage: 85\u003c\/li\u003e\n\n\u003cli\u003e Temperature: 120 ÷ 230°C\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":43673697222890,"sku":"GPPIAVAPOINF","price":126.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/PiastrainfraredVERDE.png?v=1666691532"},{"product_id":"kativa-balsamo-anti-age-softness-shine","title":"Kativa Anti-aging Softness \u0026amp; Shine Balm ","description":"\u003ch1 data-mce-fragment=\"1\" class=\"product__name\" data-testid=\"productName\"\u003e Kativa Colageno collagen conditioner for weak and mature hair\u003c\/h1\u003e\n\n\u003cp data-mce-fragment=\"1\" class=\"product__name\" data-testid=\"productName\"\u003e is a collagen conditioner, specially created to treat weaker and more mature hair. It makes the hair rejuvenated and nourished from root to tip, for hair with more body and thickness.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\" class=\"product__name\" data-testid=\"productName\"\u003e Format: 250ml \u003c\/p\u003e\n\n\u003cdiv class=\"details__attributesCols\" data-v-219061c9=\"\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\" class=\"details__attributesCols\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003ch3\u003e Characteristics\u003c\/h3\u003e\n\n \u003cspan data-v-219061c9=\"\"\u003eKativa Colageno Conditioner Anti age is formulated based on collagen with hydrating properties which gives greater elasticity and strengthens the hair.\u003c\/span\u003e \n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003cbr\u003e\u003cspan data-v-219061c9=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003ch3\u003e \u003cspan data-v-219061c9=\"\"\u003eWhy KATIVA?\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e \n\u003cspan data-v-219061c9=\"\"\u003e\u003c\/span\u003e\u003cspan data-v-219061c9=\"\"\u003eThe \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\"\u003eKativa\u003c\/a\u003e company offers a wide variety of natural and formaldehyde-free products for all hair types. All treatments are created specifically for every customer need: straight hair, curly hair, hair damaged by dyes, coloring, straightening irons and hairdryers. An example of these products is the \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kativa-set-keratina-arancio-brazilian-straightening?variant=42676116914410\"\u003eBrazilian Keratin Treatment\u003c\/a\u003e . Thanks to the formula enriched with Keratin and Cocoa, the product penetrates inside the hair, repairs it, protects it and gives it a smoothing effect. The line of keratin straightening products includes: Keratin shampoo which contains vegetable keratin and organic Argan oil which make the hair smooth, nourished and above all protected from atmospheric agents or tools such as straighteners and hairdryers and the Professional Post Smoothing, which is a product developed specifically to protect hair from dyes and various treatments. Kativa also offers a series of kits for straightening treatments without straighteners: -XTREME CARE KIT: used to restore hair subject to highlights, dyes and discolorations. -XTRA SHINE KIT: the treatment is ideal above all to give more shine to the hair, thanks to the presence of keratin and pearl liquids. -XPERT REPAIR KIT: ideal for reducing split ends. \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kativa-set-keratina-arancio-brazilian-straightening?variant=42676116914410\"\u003e-STRAIGHTENING TREATMENT FOR HOME USE\u003c\/a\u003e : thanks to the innovative formula with vegetable keratin, the hair will be very soft, silky and the straightening effect will last for 10 weeks, guaranteeing shine and softness. -POST SMOOTHING TREATMENT WITH MASK: It is used specifically to lengthen the effects of the smoothing treatment.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43791715107050,"sku":"BKATIVA.21","price":7.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativabalsamoAnti-age.png?v=1671016013"},{"product_id":"kera-pro-advanced-shampoo-post-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Post-Treatment Smoothing Shampoo 1000ml ","description":"\u003ch3 data-mce-fragment=\"1\" style=\"font-weight: 500;\" data-mce-style=\"font-weight: 500;\"\u003e Keratin Shampoo Post KeraPro Advanced Smoothing Treatment\u003c\/h3\u003e\n\n\u003cp data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKeratin shampoo for the KeraPro Advanced smoothing treatment\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e Keratin shampoo that has the task within the post\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmoothing treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto thoroughly cleanse the hair, leaving it detangled and soft, it is usually used after the KeraPro Advanced keratin pre-treatment.\u003c\/p\u003e\n\n\u003ch3\u003e What are the benefits of the KeraPro Advanced straightening treatment?\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Professional smoothing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects hair\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It restores softness and intense shine to the hair\u003c\/li\u003e\n\n\u003cli\u003e It is activated by the heat of the plate (thermal memory)\u003c\/li\u003e\n\n\u003cli\u003e The hair can be dyed, washed and combed immediately after straightening\u003c\/li\u003e\n\n\u003cli\u003e Result up to 3 months\u003c\/li\u003e\n\n\u003cli\u003e Manageable and versatile hair\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n \u003cp\u003eSalon format: 1 litre\u003c\/p\u003e\n\n\u003cp\u003e Shampoo, enriched with natural amino acids of apple, lemon and tamarind, which delicately cleanses and removes accumulated residues, leaving hair hydrated, shiny and without volume.\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n\u003cp\u003e Wash your hair and distribute the shampoo with light massages. Rinse with plenty of water. Apply the \u003cspan style=\"color: #404040;\"\u003e\u003cem\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/kera-pro-advanced-balsamo-post-trattamento-lisciante-1000ml?variant=43794668028138\" style=\"color: #404040;\" target=\"_blank\"\u003eKera Pro post-smoothing treatment conditioner\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e and, after rinsing thoroughly, proceed to dry the hair naturally or with the help of a hairdryer.\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794650693866,"sku":"KERPROSHPOS1","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentopostliscianteshampoo1l.png?v=1671186262"},{"product_id":"kera-pro-advanced-balsamo-post-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Post-Treatment Smoothing Conditioner 1000ml","description":"\u003cp\u003eThe post-treatment conditioner smoothes by deeply nourishing, hydrating and revitalizing the hair, leaving it without volume and without frizz. It should be applied after the \u003cspan style=\"color: #404040;\"\u003e\u003cem\u003e\u003ca style=\"color: #404040;\" href=\"https:\/\/hcstore.it\/products\/kera-pro-advanced-shampoo-post-trattamento-lisciante-1000ml?variant=43794650693866\" target=\"_blank\"\u003eKera Pro Advanced Post-treatment Shampoo.\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e It is applied last in the KeraPro Advanced treatment starting from mid-length to the ends and leave on for 3 to 5 minutes to hydrate the hair. Then, rinse and proceed again to remove excess moisture with the help of a towel\u003c\/p\u003e\n\n\u003ch3\u003e What are the benefits of the KeraPro Advanced straightening treatment?\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Professional smoothing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects hair\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It restores softness and intense shine to the hair\u003c\/li\u003e\n\n \u003cli\u003eIt is activated by the heat of the plate (thermal memory)\u003c\/li\u003e\n\n\u003cli\u003e The hair can be dyed, washed and combed immediately after straightening\u003c\/li\u003e\n\n\u003cli\u003e Result up to 3 months\u003c\/li\u003e\n\n\u003cli\u003e Manageable and versatile hair\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cp\u003e Salon format: 1 litre\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794668028138,"sku":"KERPROCOPOS1","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentopostlisciantebalsamo1l.png?v=1671187491"},{"product_id":"kera-pro-advanced-shampoo-pre-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Shampoo 1 smoothing pre-treatment 1000ml","description":"\u003cp\u003e Pre-straightening shampoo\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e It deeply cleanses the hair, eliminating residues deposited on the surface of the hair fibre. It promotes the smoothing action even before applying the mask. Adequately prepare the lock for the straightening action.\u003c\/p\u003e\n\n\u003cp\u003e Its renewed formol-free formula with KerAmin-A and Thermoliss Protection achieves optimal results on all hair types in just 2 steps, without damaging it.\u003cbr\u003e\u003cbr\u003e The combination of keratin with organic amino acids from natural fruits guarantees a repairing, nourishing and protecting effect on the hair during and\u003cbr\u003e after the sanding process.\u003cbr\u003e\u003cbr\u003e Healthy, smooth, shiny and soft hair with natural movement for up to 12 weeks.\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n \u003cp\u003eApply an adequate amount of preparation to damp hair. Massage into foam and rinse with water. Use together with \u003ca href=\"https:\/\/hcstore.it\/products\/kera-pro-advanced-maschera-pre-trattamento-lisciante-1000ml?variant=43794693390570\" target=\"_blank\"\u003e\u003cem\u003e\u003cspan style=\"color: #404040;\"\u003eKativa Kerapro Advanced Smoothing Mask Treatment 2.\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e Advantages of the BMT KERAPRO ADVANCED straightening treatment:\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional ironing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects from damage\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It gives radiant shine and softness\u003c\/li\u003e\n\n\u003cli\u003e With thermal memory, it is activated by the heat of the iron\u003c\/li\u003e\n\n\u003cli\u003e Results up to 12 weeks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cp\u003e Salon format: 1 litre\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794686738666,"sku":"KERPROSHPRE1","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentopreliscianteshampoo1l.png?v=1671188447"},{"product_id":"kera-pro-advanced-maschera-pre-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Smoothing Treatment Mask 1000ml","description":"\u003cp\u003eFormolo free smoothing mask with ThermoLiss protection technology, with its active and protective ball smoothing, leaving the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmooth and silky hair\u003c\/strong\u003e , while protecting the hair fiber, avoiding possible damage caused by heat during the drawing process.\u003c\/p\u003e\n\n\u003cp\u003e Formulated with natural amino acids from apple, lemon and tamarind which\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehelps prolong the effect of straightening hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n \u003cp\u003eBefore applying this product, hair should be freshly washed with \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kera-pro-advanced-shampoo-pre-trattamento-lisciante-1000ml?variant=43794686738666\"\u003e\u003cem\u003e\u003cspan style=\"color: #404040;\"\u003eshampoo\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e only, without conditioner. Once clean and completely dry, divide your hair into 4 sections, apply the straightening mask from one of the 2 sections at the back of your head. Apply the product, strand by strand (1 to 1\/2cm wide), leaving 1\/2cm from the root, taking care to evenly cover all the hair. Leave on for 15 minutes and, after the indicated time, remove the excess product, if present, with the help of a comb. Then dry the hair with the help of a hairdryer and a brush (flat or round) in a downward direction and without brushing to avoid removing the product, until the hair is completely dry. Pass the straightener over thin locks, 10 to 15 times, at a temperature between 200ºC and 230ºC. Wait 5 minutes and then wash and apply conditioner. Finally, dry your hair naturally with the help of a hairdryer.\u003cbr\u003e \u003cbr\u003eAdvantages of the BMT KERAPRO ADVANCED straightening treatment:\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional ironing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects from damage\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It gives radiant shine and softness\u003c\/li\u003e\n\n\u003cli\u003e With thermal memory, it is activated by the heat of the iron\u003c\/li\u003e\n\n\u003cli\u003e Results up to 12 weeks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cp\u003e Salon format: 1 litre\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794693390570,"sku":"KERPROMASC1L","price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentoprelisciantemaschera1l.png?v=1671188706"},{"product_id":"gamma-piastra-doppia-twin-pro","title":"Gamma+ Twin Pro Double Plate ","description":"\u003ch4 class=\"h4 font-weight-normal mt-2 mt-md-3\" data-mce-fragment=\"1\"\u003eReduction of times with the power of double ironing\u003c\/h4\u003e\n\n \u003cp\u003eCreate your styling with the power of double ironing thanks to the new straightener\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTWIN PRO\u003c\/strong\u003e .\u003cbr\u003e The system\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e“double plates”\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eIt halves ironing times and guarantees perfect straightening at the first pass, even on very curly hair such as afro hair.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDouble plate\u003c\/strong\u003e : “Double Plates” system which halves ironing times and guarantees perfect straightening on the first pass. Ideal for afro hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eFour amortized matrices\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein CERAMIC-TOURMALINE with high smoothness: uniform heat transfer and faster styling. Hair protected and smooth as silk.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLED display\u003c\/strong\u003e : large digital display with temperature indication.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAdjustable temperature from 130 to 230 °C\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto ensure styling suitable for all hair types.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eSafety Sleep Mode:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esafety auto-off after 60 minutes of non-use.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eProfessional rubber power cable\u003c\/strong\u003e , resistant to high temperatures and 360° rotating cable gland.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eClosing block:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebutton for locking in closed position.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eDouble plate\u003c\/strong\u003e : “ \u003cem\u003eDouble Plates\u003c\/em\u003e ” system which halves ironing times and guarantees perfect straightening on the first pass. Ideal for afro hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eFour cushioned matrices in CERAMIC-TORMALINE\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehigh glide for uniform heat transfer and faster styling. Hair protected and smooth as silk.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e \u003cspan\u003eTECHNICAL SPECIFICATIONS\u003c\/span\u003e\n\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Voltage: 220-240V~\u003c\/li\u003e\n\n\u003cli\u003e Frequency: 50-60Hz\u003c\/li\u003e\n\n\u003cli\u003e Wattage: 70W\u003c\/li\u003e\n\n\u003cli\u003e Temperature: 130 to 230°C\u003c\/li\u003e\n\n\u003cli\u003e Weight 320g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003eRegistered Design\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Voltage: 220-240V~\u003c\/li\u003e\n\n\u003cli\u003e Wattage: 45W\u003c\/li\u003e\n\n\u003cli\u003e Temperature: 130 - 230 °C\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Gamma+","offers":[{"title":"Default Title","offer_id":43832649122026,"sku":"GPPIATWINPRO","price":62.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Gammapiupiastratwin.png?v=1673357317"},{"product_id":"manana-velvety-shampoo-lisciante-anti-crespo","title":"Mananã Velvety Anti-frizz Smoothing Shampoo","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eManana smooth care straightening shampoo for rebellious and dull hair\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eLet me take care of your smooth. The combined action of Argan Oil and Oat protects and hydrates the hair, making it easier to straighten and eliminating frizz. White Clay strengthens and cleanses it, nourishing it deeply.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan data-mce-fragment=\"1\"\u003eHow to use:\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eUse me on wet hair, massaging and finally rinse.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eFormats: 300 ml \/ 1 lt\u003c\/span\u003e\u003c\/p\u003e","brand":"Mananã","offers":[{"title":"300ml","offer_id":43847215153386,"sku":"MA011","price":11.35,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":43847215218922,"sku":"MA012","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Mananashampoolisciante300ml.png?v=1674047818"},{"product_id":"manana-velvety-maschera-lisciante-anti-crespo","title":"Mananã Velvety Anti-frizz Smoothing Mask","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eManana smooth care straightening mask for rebellious and dull hair\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eLet me take care of your smooth. Thanks to the properties of Argan Oil, Oat and White Clay, I facilitate the smoothing of unruly and rebellious hair by effectively softening and detangling.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eHow to use:\u003c\/span\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003e\u003cspan\u003eUse me after shampooing, distributing evenly over lengths and ends. Comb and leave on for 3-5 minutes. Rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormats: 250 ml \/ 500 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Mananã","offers":[{"title":"250ml","offer_id":43847234781418,"sku":"MA013","price":11.95,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":43847234814186,"sku":"MA014","price":15.85,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Mananamascheralisciante250.png?v=1674049065"},{"product_id":"manana-velvety-crema-lisciante-anti-crespo","title":"Mananã Velvety Anti-frizz Smoothing Cream","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eManana straightening care straightening cream for unruly and dull hair\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eLet me take care of your smooth. I facilitate and define styling, leaving the hair soft and shiny thanks to my active ingredients: Argan Oil, Oat and White Clay.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eI eliminate frizz by filming the hair and sealing split ends.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003cbr\u003e\n\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cspan\u003eDistribute me (1-2 nuts) along the lengths and ends of towel-dried or dry hair. Massage and proceed with styling. Do not rinse.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 150 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Mananã","offers":[{"title":"Default Title","offer_id":43847240974570,"sku":"MA015","price":16.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Mananacremalisciante150.png?v=1674049608"},{"product_id":"labor-plum-go-piastra-cordless-kit-da-viaggio","title":"Labor Plum\u0026amp;Go Straightener Cordless Travel Kit","description":"\u003cp data-mce-fragment=\"1\"\u003e Plum\u0026amp;Go is the new irreplaceable travel kit for perfect styling anywhere and at any time.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong\u003eThe kit includes:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Cordless straightener\u003c\/li\u003e\n\n\u003cli\u003e Brush\u003c\/li\u003e\n\n \u003cli\u003eHeat resistant clutch bag\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e THE CORDLESS STRAIGHTENER\u003c\/h3\u003e\n\n\u003cp\u003e The new Plum cordless straightener was created to give you a flawless look always, everywhere and at any time. Compact and wireless, it can be easily charged thanks to the supplied USB cable for continuous use up to 30 minutes. Its small size and the practical, heat-resistant pouch supplied make it perfect to always carry with you. Furthermore, the high performance allows for perfect styling like at the hairdresser.\u003c\/p\u003e\n\n\u003ch4\u003e Features of the Plum Cordless straightener:\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e lithium battery\u003c\/li\u003e\n\n\u003cli\u003e maximum temperature 200º\u003c\/li\u003e\n\n\u003cli\u003e Turmaline ceramic skates\u003c\/li\u003e\n\n\u003cli\u003e 30 minutes of battery life\u003c\/li\u003e\n\n\u003cli\u003e charging time 8 hours\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e THE BRUSH\u003c\/h3\u003e\n\n\u003cp\u003e The Plum fine hair brush features special soft nylon bristles, ideal for detangling fine hair. Gently massages and stimulates the scalp.\u003c\/p\u003e","brand":"Labor","offers":[{"title":"Default Title","offer_id":43877467029738,"sku":"LB355","price":95.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/laborkitdaviaggiopiastracordlessespazzola.png?v=1675768701"},{"product_id":"retro-crema-stirante-perfect-flat-120-120ml","title":"Retrò Perfect Flat Straightening Cream 120 + 120ml","description":"\u003cp\u003e\u003cspan\u003eTreatment-based straightening cream, designed for all hair types, even coloured. Not aggressive for the skin.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e PerfectFlat Retrò straightening cream is a conditioning-based straightening treatment enriched with Keratin which also smooths curly and frizzy hair without altering its appearance and combability.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Divide the hair into thin locks and apply the cream with a brush on dry hair, starting from the nape of the neck to the top of the head\u003c\/li\u003e\n\n\u003cli\u003e Once the application has been completed, pass a wide-toothed comb over the hair to better position the locks\u003c\/li\u003e\n\n\u003cli\u003e Apply a cap or foil\u003c\/li\u003e\n\n\u003cli\u003e Leave on for 8 to 13 minutes (10-13 for natural hair, 8-10 for colored hair)\u003c\/li\u003e\n\n\u003cli\u003e Rinse thoroughly with warm water and go through with a wide-toothed comb\u003c\/li\u003e\n\n\u003cli\u003e Apply the fixing carefully and evenly to the hair\u003c\/li\u003e\n\n\u003cli\u003e leave on for a few minutes and rinse thoroughly\u003c\/li\u003e\n\n\u003cli\u003e At the end of the work, a shampoo with an acid PH is recommended\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e Do not use metal tools\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eThe package contains:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Straightening cream 120 ml\u003c\/li\u003e\n\n\u003cli\u003e Fixing 120 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Professional use\u003c\/p\u003e","brand":"Retrò Professional","offers":[{"title":"Default Title","offer_id":46702335263043,"sku":"D00234","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Retrocremastirante_1.jpg?v=1709281974"},{"product_id":"retro-kit-goldplex-50ml-x-3","title":"Retrò Professional Kit Goldplex 50ml x 3","description":"\u003cp\u003e Goldplex reconstructive treatment\u003c\/p\u003e\n\n\u003cp\u003e No more damaged or ruined hair. Also ideal for reconstruction treatments\u003c\/p\u003e\n\n\u003cp\u003e Format 3x50 ml\u003c\/p\u003e\n\n\u003cp\u003e Goldplex is an extraordinary two-phase system, an indispensable ally during the application of chemical treatments and during reconstruction.\u003c\/p\u003e\n\n \u003cp\u003eThe two phases are complementary and synergistic. The first protects and reconstructs the hair, the second fixes and enhances its effects.\u003c\/p\u003e\n\n\u003cp\u003e The result is stronger and brighter hair, with an excellent reduction of brittle and weakened hair and a visible attenuation of capillary fragility which leads, over time, to unsightly breakage.\u003c\/p\u003e\n\n\u003cp\u003e With Goldplex, bleaching, colouring, perming and straightening will no longer be a problem.\u003c\/p\u003e\n\n\u003cp\u003e Goldplex is also an excellent keratin reconstruction and lassage treatment.\u003c\/p\u003e","brand":"Retrò Professional","offers":[{"title":"Default Title","offer_id":46702472986947,"sku":"D00385","price":54.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Retrokitgoldplex50mlx3.png?v=1683120016"},{"product_id":"retro-kit-goldplex-400-ml-x-3","title":"Retrò Professional Kit Goldplex 400 ml x 3","description":"\u003cp\u003e \u003cstrong\u003e\u003cspan\u003eRETRÒ GOLDPLEX REBUILDING KIT AFTER CHEMICAL TREATMENTS 3X250 ML\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGoldplex, an extraordinary two-phase system, an indispensable ally of the hair during the application of chemical treatments and during reconstruction.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eThe two phases are complementary and synergistic. The first protects and reconstructs the hat, the second fixes and enhances its effects.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eThe result is a stronger and brighter hat, with an excellent reduction of brittle and weakened hair and a visible attenuation of capillary fragility which over time leads to unsightly breakage.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eWith Goldplex, bleaching, colouring, perming and straightening will no longer be a problem.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eFurthermore, the Goldplex reconstructor optimally integrates and repairs the damaged and dull hat structure.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e\u003cspan\u003eThe KIT consists of:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e\u003cspan\u003ePhase 1\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cspan\u003eGoldplex Phase 1 is used mixed with the chemical treatment product. The active ingredients that compose it penetrate deeply, protect the hair and favor the reconstruction of the internal bonds of the hair fiber that chemical products tend to break. Thanks to the presence of amino acids, it gives body to the hat, making it stronger.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eGoldplex Phase 1 rebuilds the sulfur bridges inside the cap and eliminates damage at the origin because it does not allow it to occur; strengthens existing ones in order to improve the elasticity and resistance of the hat to breakage. The innovative conditioning agent Kera Dynn HH reduces friction between the fibers, giving the hair its natural dynamism and making it soft and shiny.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eGoldplex Phase 1 can also be used alone to reconstruct and restore tone to hair stressed by bad daily habits such as overly aggressive shampoos, indiscriminate use of straighteners and hairdryers or damaged hair\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e\u003cspan\u003ePhase 2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eGoldplex Phase 2 is applied after Goldplex Shampoo and combines the best of nature with the best of research.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eIts composition enriched with natural ingredients, carefully studied, gives hair shine. softness and volume.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eArgan oil and rice oil, rich in vitamins, nourish the hair and thanks to their elasticising power, penetrate deeply and make it easy to comb.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eShea butter, with its emollient and anti-aging properties, preserves vitality and elasticity.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eApplied with colour, Goldplex Phase 2 promotes the fixation of pigments and brings the hair back to the optimal pH level.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eThe presence of proteins such as keratin and hydrolyzed collagen perform a repairing action that gives the hair a natural and dynamic appearance.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e\u003cspan\u003eShampoo\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eIt is used mixed with the chemical treatment product. The active ingredients that compose it penetrate deeply, protect the hair and favor the reconstruction of the internal bonds of the hair fiber that chemical products tend to break.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eThanks to the presence of amino acids, it gives the hair, making it stronger. It rebuilds the sulfur bridges inside the cap and eliminates damage at the origin because it does not allow it to occur; strengthens existing ones in order to improve elasticity and resistance to breakage.\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003eThe innovative conditioning agent Kera Dynn HH reduces friction between the fibers, giving the hair its natural dynamism and making it soft and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003e\u003cspan\u003eFormat: 3 x 400 ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Retrò Professional","offers":[{"title":"Default Title","offer_id":46702504247619,"sku":"D00395","price":173.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Retrokitgoldplex400mlx3.png?v=1683120882"},{"product_id":"labor-gettin-fluo-fruits-mini-piastra","title":"Labor Gettin' fluo Fruits Mini Plate","description":"\u003cp\u003ePractical and compact mini travel straightener \u003cspan data-mce-fragment=\"1\"\u003ewith exclusive soft touch finish\u003c\/span\u003e , for those who want to always have perfect hair even when travelling.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Tourmaline ceramic plates\u003c\/li\u003e\n\n\u003cli\u003e Plate dimensions: 14mm X 57mm\u003c\/li\u003e\n\n\u003cli\u003e 1.8m cable\u003c\/li\u003e\n\n\u003cli\u003e Adjustable temperature max 200°C\u003c\/li\u003e\n\n\u003cli\u003e Mini straightener weight: 140g\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Labor","offers":[{"title":"Fuchsia","offer_id":46760546042179,"sku":"LB378F","price":23.8,"currency_code":"EUR","in_stock":false},{"title":"Orange","offer_id":46760546074947,"sku":"LB378A","price":23.8,"currency_code":"EUR","in_stock":true},{"title":"Yellow","offer_id":46760546107715,"sku":"LB378G","price":23.8,"currency_code":"EUR","in_stock":true},{"title":"Green apple","offer_id":46760546140483,"sku":"LB378V","price":23.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Minipiastrafluofruitsfucsia_1.png?v=1684843672"},{"product_id":"retro-balsamo-per-capelli-fini-e-sottili-250ml","title":"Retrò Conditioner for fine and thin hair 250ml","description":"\u003cp\u003e Conditioner for straight, fine and thin hair.\u003c\/p\u003e\n\n\u003cp\u003e Body and shine, volumizing.\u003c\/p\u003e\n\n\u003cp\u003e Formulated specifically for straight hair, Retrò.specific FlatHair Conditioner Straight, Fine and Thin Hair is a rinse-off conditioning treatment that provides the right hydration to the shaft. Detangles hair and controls its volume. It gives body and shine.\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter the specific Retrò.specific FlatHair shampoo for straight and fine hair, apply to damp hair. Leave on for 5\/10 minutes and rinse carefully.\u003c\/span\u003e\u003c\/p\u003e","brand":"Retrò Specific","offers":[{"title":"Default Title","offer_id":46772519665987,"sku":"DCOCFI","price":10.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Capellifinielisci.jpg?v=1685108452"},{"product_id":"elgon-tango-strong-tiraggio-stiratura-professionale","title":"Elgon Tango Strong Professional Ironing Draft","description":"\u003cp\u003e\u003cspan\u003eTango is a professional straightening cream, a rapid straightening with traditional technology which, through its action, is capable of:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eGuarantee a smooth up to 12 weeks;\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eAct quickly without damaging the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eIt is a white cream enriched with numerous active ingredients which together perform functions in favor of the hair, in particular:\u003cbr\u003e Coconut oil: with emollient properties, it nourishes the hair leaving it soft and silky\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFor curly, natural or lightly colored hair.\u003c\/span\u003e \u003c\/p\u003e\n\n\u003ch3 class=\"clearfix title-holder ui-accordion-header ui-helper-reset ui-corner-top ui-accordion-header-active ui-state-active\"\u003e \u003cspan class=\"tab-title\"\u003eHOW TO USE\u003c\/span\u003e \u003c\/h3\u003e\n\n\u003cdiv class=\"accordion_content no_icon ui-accordion-content ui-helper-reset ui-widget-content ui-corner-bottom ui-accordion-content-active\"\u003e\n\n\u003cdiv class=\"accordion_content_inner\"\u003e\n\n\u003cdiv class=\"vc_acf vc_txt_align_left field_5774d85879ebb\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Prepare your hair by washing and drying it 80%.\u003c\/li\u003e\n\n\u003cli\u003e Apply Straightening Cream according to the instructions on the package;\u003c\/li\u003e\n\n\u003cli\u003e Respect the application times and rinse thoroughly at the end;\u003c\/li\u003e\n\n\u003cli\u003e Dab the excess water and carefully and evenly apply the Specific Fixator for Straightening Cream on the hair;\u003c\/li\u003e\n\n\u003cli\u003e Leave on for 5 minutes;\u003c\/li\u003e\n\n \u003cli\u003eRinse thoroughly and if necessary apply a conditioning mask. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Elgon","offers":[{"title":"Default Title","offer_id":46787486318915,"sku":"ELGTANGO","price":16.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/ElgonStiraturaTangopercapelli.jpg?v=1685609408"},{"product_id":"ghd-rehab-advanced-split-end-therapy","title":"ghd Rehab Split Ends Treatment","description":"\u003cp class=\"product-name ng-star-inserted\"\u003e\u003cspan\u003eSeal split ends for up to 10 washes* with the new\u003c\/span\u003e \u003cstrong\u003eghd rehab - advanced split end therapy hair treatment\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003ewhich contains the exclusive\u003c\/span\u003e \u003cstrong\u003eghd heat protection system\u003c\/strong\u003e \u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eA \u003cstrong\u003enourishing hair treatment\u003c\/strong\u003e activated by the heat of your styling tools, ghd rehab protects the integrity of your hair by sealing the cuticles for smoother, softer and shinier hair, ghd rehab protects and \u003cstrong\u003estrengthens dry and damaged ends for up to 10 washes\u003c\/strong\u003e , works in synergy with your \u003cstrong\u003eghd hair straightener\u003c\/strong\u003e or \u003cstrong\u003ehairdryer\u003c\/strong\u003e to protect your hair, ensuring professional results and healthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThanks to the \u003cstrong\u003eghd heat protection system\u003c\/strong\u003e , the ghd rehab split ends hair treatment works to protect the health of your hair by making the surface softer and shinier to maximize the effect of your styling. Repair and strengthen hair to create all your favorite hairstyles using your ghd styling tool without worrying about heat damage, for \u003cstrong\u003eresults like fresh out of the salon every day\u003c\/strong\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eFormat: 100\u003c\/span\u003e ml\u003c\/p\u003e","brand":"GHD","offers":[{"title":"Default Title","offer_id":46957872611651,"sku":"G99200002563","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/GHDREHABpuntedoppie.jpg?v=1689586918"},{"product_id":"wella-creatine-straight-c-crema-lisciante-per-capelli-colorati","title":"Wella Creatine+ Straight C straightening cream for colored hair ","description":"\u003ch3 data-mce-fragment=\"1\" class=\"h1 page-title\" itemprop=\"name\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Creatine+ Straight C smoothing cream for coloured, lightened and sensitized hair 200ml\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cb\u003ePermanent straightening cream for colored or sensitized hair:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e A combination of highly conditioning ingredients\u003c\/p\u003e\n\n\u003cp\u003e Smoother, shinier hair with less frizz for straightening services\u003c\/p\u003e\n\n\u003cp\u003e Format: 200ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cp\u003eBefore starting the treatment it is advisable to test a lock of hair to determine the smoothing effect and the appropriate application time. the test can also be helpful if it is not possible to determine with certainty the treatments previously performed on that hair\u003c\/p\u003e\n\n\u003cp\u003e Application of the straightening cream: pre-wash the hair.\u003c\/p\u003e\n\n\u003cp\u003e Dab well, protect the contours, neck and ears with a protective skin cream\u003c\/p\u003e\n\n\u003cp\u003e Measure the desired variant of straightening cream into a non-metallic basin\u003c\/p\u003e\n\n\u003cp\u003e Starting from the nape of the neck, distribute the product with a comb on individual locks approximately 1 cm wide, at a distance of 5 mm from the skin.\u003c\/p\u003e\n\n\u003cp\u003e Comb thoroughly with the comb\u003c\/p\u003e\n\n\u003cp\u003e Processing times: On colored and sensitized hair, processing time without heat source is 5-20 minutes MAX\u003c\/p\u003e\n\n \u003cp\u003eProceed with a thorough rinse and proceed with the \u003cspan style=\"color: #f69679;\"\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/wella-straight-neutralizzante-per-stiraggio-1l?variant=47013203706179\" target=\"_blank\" title=\"Wella neutralizer\" style=\"color: #f69679;\" rel=\"noopener noreferrer\"\u003eWella STRAIGHT NEUTRALIZER\u003c\/a\u003e\u003c\/span\u003e neutralizing liquid\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47013170282819,"sku":"W20358","price":20.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellacreatinetiraggioC.jpg?v=1691155775"},{"product_id":"wella-creatine-straight-n-crema-lisciante-per-capelli-normali","title":"Wella Creatine+ Straight N straightening cream for normal hair ","description":"\u003ch3 class=\"h1 page-title\" data-mce-fragment=\"1\" itemprop=\"name\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWella Creatine+ Straight H straightening cream for normal to resistant hair 200ml\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cb\u003ePermanent straightening cream for normal and resistant hair.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e A combination of highly conditioning ingredients\u003c\/p\u003e\n\n\u003cp\u003e Smoother, shinier hair with less frizz for straightening services\u003c\/p\u003e\n\n \u003cp\u003eFormat: 200ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e Before starting the treatment it is advisable to test a lock of hair to determine the smoothing effect and the appropriate application time. the test can also be helpful if it is not possible to determine with certainty the treatments previously performed on that hair\u003c\/p\u003e\n\n\u003cp\u003e Application of the straightening cream: pre-wash the hair.\u003c\/p\u003e\n\n\u003cp\u003e Dab well, protect the contours, neck and ears with a protective skin cream\u003c\/p\u003e\n\n\u003cp\u003e Measure the desired variant of straightening cream into a non-metallic basin\u003c\/p\u003e\n\n\u003cp\u003e Starting from the nape of the neck, distribute the product with a comb on individual locks approximately 1 cm wide, at a distance of 5 mm from the skin.\u003c\/p\u003e\n\n\u003cp\u003e Comb thoroughly with the comb\u003c\/p\u003e\n\n\u003cp\u003e Processing times: On colored and sensitized hair, processing time without heat source is 5-20 minutes MAX\u003c\/p\u003e\n\n \u003cp\u003eProceed with a thorough rinse and proceed with the \u003cspan style=\"color: #f69679;\"\u003e\u003ca style=\"color: #f69679;\" title=\"Neutralizing draft\" href=\"https:\/\/hcstore.it\/products\/wella-straight-neutralizzante-per-stiraggio-1l?variant=47013203706179\" target=\"_blank\"\u003eWella STRAIGHT NEUTRALIZER neutralizing\u003c\/a\u003e\u003c\/span\u003e liquid\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47013223661891,"sku":"W20360","price":20.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/wellatiraggioN.jpg?v=1691157053"},{"product_id":"alfaparf-milano-sdl-sublime-cristalli-liquidi-the-original","title":"Alfaparf Milano SDL Sublime Liquid Crystals The Original","description":"\u003cp data-mce-fragment=\"1\"\u003e Crystalli Liquidi is a serum that protects and illuminates the hair fiber.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e For all hair types.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e With linseed oil and vitamin E, which protect the hair from external aggressions, it creates a light and elastic anti-humidity and anti-dryness film, without weighing it down.\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Thermal protection, up to 230°C\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Vegan formulation*\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Kind to hair and color\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Rich texture\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e An enveloping veil of light and fluidity\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Citrus, flowery, green, musky fragrance\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e *Without ingredients of animal origin and derivation.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a few drops to damp or dry hair.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Professional quality.\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"50ml","offer_id":47469972095299,"sku":"APF025389","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"30ml","offer_id":47469972062531,"sku":"APF025388","price":18.0,"currency_code":"EUR","in_stock":false},{"title":"15ml","offer_id":47469972029763,"sku":"APF025387","price":12.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/AlfaparfCristalliliquidi15ml.png?v=1700492260"},{"product_id":"alfaparf-smooth-smoothing-balsamo-lisciante","title":"Alfaparf Smooth Smoothing Smoothing Balm","description":"\u003cp\u003e Smoothing conditioner for unruly hair: detangles and controls frizz for soft and light hair. \u003c\/p\u003e\n\n\u003cdiv class=\"m-product-description__text\"\u003e\n\n\u003cdiv class=\"m-text\"\u003e\n\n\u003ch2 class=\"m-text__title\"\u003e Controls, hydrates, smoothes \u003c\/h2\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"m-product-description__accordion\"\u003e\n\n\u003cdiv data-js-accordion=\"\" class=\"m-product-description__item -active\"\u003e\n\n\u003cdiv id=\"accordion1828460887title2\" data-aria-label=\"Open and closes @panelName panel\" aria-controls=\"accordion1828460887content2\" role=\"button\" aria-expanded=\"true\" data-js-track-event=\"boxInfo\" data-js-accordion-label=\"\" class=\"m-product-description__item-label\" tabindex=\"0\" onkeyup=\"triggerClickOnKeypress()\"\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e \u003c\/div\u003e\n\n\u003cdiv aria-labelledby=\"accordion1828460887title2\" id=\"accordion1828460887content2\" data-js-accordion-content=\"\" class=\"m-product-description__item-content\"\u003e\n\n\u003cdiv class=\"m-product-description__item-wrapper\"\u003e\n\n \u003cdiv class=\"m-product-description__item-text -full-text\"\u003eApply after shampooing to lengths and ends, and leave to act for 1 to 3 minutes. Massage and rinse carefully.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Format: 200 ml tube\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eSmooth\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e The Semi di Lino line to control unruly and difficult to manage hair. It hydrates the hair, aligns the fibers and combats frizz, restoring natural beauty. For unruly hair. Controls, hydrates, smoothes.\u003c\/p\u003e\n\n\u003cp\u003e Discover all the products of the \u003cstrong\u003eSmooth\u003c\/strong\u003e line \u003cspan style=\"color: #f69679;\"\u003e\u003ca href=\"https:\/\/hcstore.it\/collections\/smooth-alfaparf\" title=\"Smooth Alfaparf Milano collection\" style=\"color: #f69679;\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":47473142464835,"sku":"APF020604","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/AlfaparfSmoothbalsamo.jpg?v=1700562152"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/collections\/Collezione_capelli_lisci.png?v=1790153620","url":"https:\/\/hcstore.it\/en\/collections\/prodotti-per-capelli-lisci-shampoo-trattamenti-e-styling.oembed","provider":"HC STORE FORNITURE","version":"1.0","type":"link"}