{"title":"Kativa ","description":"\u003ch1 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e KATIVA KERATIN SMOOTHING TREATMENTS\u003c\/h1\u003e\n\n \u003ch3 style=\"text-align: center;\"\u003eYou can say goodbye to frizzy, brittle and damaged hair\u003c\/h3\u003e\n\n\u003cbr\u003e","products":[{"product_id":"kativa-coconut-maschera-di-trattamento","title":"Kativa Coconut Deep Treatment Mask","description":"\u003ch1\u003e Kativa Coconut Deep Treatment Hair Mask\u003c\/h1\u003e\n\n\u003cp\u003e \u003cspan\u003eIntensive treatment with organic coconut oil that \u003cstrong\u003erestores the shine of the hair\u003c\/strong\u003e , reconstructs and deeply hydrates the hair fiber, leaving the hair visibly healthy, shiny, soft.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 250ml\u003c\/span\u003e\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675035701482,"sku":"B40762","price":9.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativamaschera250ml.png?v=1648813603"},{"product_id":"kativa-coconut-shampoo-250ml","title":"Kativa Coconut Reconstruction Shampoo 355ml","description":"\u003ch1\u003e \u003cspan\u003eKativa Coconut Restructuring Shampoo\u003c\/span\u003e\n\u003c\/h1\u003e\n\n\u003cp\u003e \u003cspan\u003eSHAMPOO RECONSTRUCTION \u0026amp; SHINE: Rebuild and take care of the shine of your hair with the Kativa Coconut line. Coconut is the tropical fruit best known as the fruit of life and contains great benefits for hair and skin.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eIt is rich in saturated fats, phosphorus and magnesium, which are responsible for rebuilding, hydrating, smoothing and strengthening the hair fiber and skin. \u003cstrong\u003eLeaves hair shiny and silky, healthy looking thanks to organic coconut oil which achieves higher concentrations of minerals and vitamins for hair care and a better result in it.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThroughout\u003c\/span\u003e \u003cspan\u003eits production process, since the raw material has not been in contact with chemicals or toxic substances, which could degenerate its nutrients.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 355ml\u003c\/span\u003e\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675078168810,"sku":"KATIVA.47","price":8.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/kativacoconut355ml.jpg?v=1695809662"},{"product_id":"kativa-keratina-liquida-60ml","title":"Kativa Keratin Liquid for hair 60ml","description":"\u003ch1\u003e \u003cspan\u003eNourishing oil with liquid keratin, smoothing and hair protection\u003c\/span\u003e\n\u003c\/h1\u003e\n\n\u003cp\u003e \u003cspan\u003eNourishing oil with a light, smooth and non-greasy texture that gives shine and protection to the hair during the straightening, brushing or straightening processes.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eNourishes and protects hair\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eSeal the cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt gives shine and softness\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFree of salt, sulphates, parabens and gluten\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan mce-data-marked=\"1\"\u003eApplication:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan\u003eApply a few drops to the palm of your hand. Rub both hands together and apply to hair, mid to ends, like an updo. Do not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e Recommended for hair with chemical processes such as straightening, or exposed to mechanical processes, such as brushing and straightening.\u003c\/p\u003e\n\n\u003cp\u003e For best results, we recommend using the entire Kativa Keratin product line.\u003cbr\u003e\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675338543338,"sku":"B23932","price":12.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativakeratinaliquida.png?v=1648816773"},{"product_id":"kativa-keratina-maschera-nutriente","title":"Kativa Keratina Nourishing Mask","description":"\u003ch1\u003e Kativa \u003cspan\u003eKeratin Mask is an intensive keratin treatment\u003c\/span\u003e\n\n\u003c\/h1\u003e\n\n\u003cp\u003e \u003cspan\u003eNourish and strengthen your hair deeply. Thanks to its formulation based on hydrolyzed Keratin and ceramides, the hair will appear renewed, with greater manageability and prolonged shine.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eIt deeply nourishes and strengthens the hair fiber\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eRevitalizes hair\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eSeal the cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt gives shine and silkiness\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFree of salt, sulphates, parabens and gluten\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eApplication:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan\u003eApply to damp hair, from medium to ends. Let it rest for about 10-15 minutes and rinse thoroughly. Remove all excess.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFor damaged hair: the first 2 weeks apply 2 times a week and continue to use 1 time every 15 days.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFor very damaged hair: apply 3 times a week for the first 2 weeks and then 1 time a week.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eRecommended for hair with chemical processes such as straightening, or exposed to mechanical processes, such as brushing and straightening.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFor best results, we recommend using the entire Kativa Keratin product line.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675395625194,"sku":"B23994","price":9.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativakeratinacrema.png?v=1648817605"},{"product_id":"kativa-kit-viola-alisado-brasileno","title":"Kativa Keratin Xpress Smoothing Treatment Kit","description":"\u003ch1\u003e \u003cspan\u003e100% natural Brazilian keratin straightening kit Alisado Brasileno.\u003c\/span\u003e\n\u003c\/h1\u003e\n\n\u003ch4\u003e \u003cspan\u003eFor frizzy and dull hair.\u003c\/span\u003e\n\u003c\/h4\u003e\n\n\u003cp\u003e \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eINCLUDED IN THE BRAZILIAN KERATIN SMOOTHING KIT:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cstrong\u003eSHAMPOO 50 ML\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e A specific shampoo, free of salt, whose function is to prepare the hair before applying the straightening treatment, for effective cleaning and purification. \u003cstrong\u003eHydrates and protects hair, leaving it shiny and smooth\u003c\/strong\u003e ; Formulated for normal and\/or thin hair.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDEEP MASK TREATMENT 150 ML\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Instant treatment mask without formaldehyde that acts on the surface of the hair fiber, with the following benefits: hair alignment, volume reduction, anti frizz, intense hydration and shine.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCONDITIONER 30 ML\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Conditioner that intensely hydrates and protects normal, damaged or thin hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMETHOD:\u003c\/strong\u003e \u003cbr\u003e\u003c\/p\u003e\n\n\u003cul class=\"elementor-icon-list-items\"\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eWash your hair with shampoo, rinse, remove excess water with a towel. Use the hairdryer to dry your hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eDivide your hair into two parts and apply the Kativa keratin mask treatment. Distribute the mask treatment with your hands from the roots of the hair to the ends. * Do not apply the treatment to the scalp.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eLeave on for 15 minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli class=\"elementor-icon-list-item\"\u003e\u003cspan class=\"elementor-icon-list-text\"\u003eDry your hair with a hairdryer and brush. *Very important: to ensure the best result, brush your hair thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eDivide the hair into sections, set the straightener at a temperature of 200 – 215 degrees C (410 – 439 F), pass the straightener over each strand 8 to 12 times. * Before proceeding to step n.6, wait 5 minutes. *Very important: avoid excessive use of straighteners on fine and damaged hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eWash your hair with shampoo. Apply conditioner, leave for 5 minutes. Rinse thoroughly. Dry your hair with a hairdryer.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli class=\"elementor-icon-list-item\"\u003e \u003cspan class=\"elementor-icon-list-text\"\u003eDuration 3 weeks.\u003c\/span\u003e \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\u003c\/ul\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675533316330,"sku":"B34501","price":23.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativakeratinaKITLISCIOBRASILIANO.png?v=1648818866"},{"product_id":"kativa-macadamia-balsamo-250ml","title":"Kativa Macadamia Conditioner 355ml","description":"\u003ch1\u003e Kativa Macadamia Hydrating Conditioner\u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003c\/h1\u003e\n\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e Moisturizing conditioner with revitalizing properties that stimulate and energize the scalp, reviving it and giving it additional softness and elasticity.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eIts concentrated formula with macadamia nut oil is indicated for damaged, dehydrated, porous and difficult to tame hair. Its ingredients hydrate, detangle the hair and protect the hair fiber, offering shine and softness.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eConditions your hair\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eProvides hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt gives shine and softness to the fibres\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eDetangles, making styling easier\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFree of salt, sulphates, parabens and gluten\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 355ml\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eApplication\u003c\/span\u003e\n\u003c\/h3\u003e\n\n Apply conditioner from tip to tip. Leave on for 3 minutes and rinse with plenty of water.\u003cbr\u003e Recommended for dehydrated and dry hair from the roots.\u003cbr\u003e For best results, we recommend using the entire \u003ca href=\"https:\/\/hcstore.it\/search?type=product\u0026amp;q=Kativa+Macadamia\"\u003eKativa Macadamia product line.\u003c\/a\u003e\u003cbr\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675732152554,"sku":"KATIVA.65","price":8.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/f5ee9fc-223610-ofjpd0hicctnelg1ritxt3qrrghfotb5zzndnmjiuvjuzk5zzg1or0jhb3ezdfhtrstknlbsalb2bjrwcdncqq2.jpg?v=1695807717"},{"product_id":"kativa-macadamia-maschera-250ml","title":"Kativa Macadamia Mask 250ml","description":"\u003cp\u003eKativa Intensive Macadamia Treatment provides hair with the exact hydration it needs. With this treatment, dry hair will regain softness, shine and movement.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eTreats and intensely hydrates hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt gives softness and shine to the hair fiber\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eLeaves hair with natural movement\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFree of salt, sulphates, parabens and gluten.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003ch3\u003e \u003cspan\u003eApplication\u003c\/span\u003e\n\u003c\/h3\u003e\n\n Apply the treatment from mid-to-tips, with an exposure time of approximately 10-15 minutes. Rinse with plenty of water to remove all excess.\u003cbr\u003e For damaged hair: the first 2 weeks apply 2 times a week and continue to use 1 time every 15 days.\u003cbr\u003e For very damaged hair: apply 3 times a week for the first 2 weeks and then 1 time a week.\u003cbr\u003e Recommended for dehydrated and dry hair from the roots.\u003cbr\u003e \u003cbr\u003eFor best results, we recommend using the entire \u003ca href=\"https:\/\/hcstore.it\/search?type=product\u0026amp;q=Kativa+Macadamia\"\u003eKativa Macadamia product line.\u003c\/a\u003e\u003cbr\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675832586474,"sku":"B24007","price":9.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativakeratinamascaramacadamia.png?v=1648820236"},{"product_id":"kativa-macadamia-olio-60ml","title":"Kativa Macadamia Oil 60ml","description":"\u003cp\u003e \u003cspan\u003eKATIVA MACADAMIA OIL 60ml\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eMacadamia Kativa moisturizing oil.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMoisturizing and revitalizing oil, it is an exclusive highly concentrated macadamia walnut oil intended for the care and protection of hair formula.\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Application\u003c\/h3\u003e\n\n\u003cp\u003e Pour a few drops into your palm and apply to damp or dry hair\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42675912343786,"sku":"B22324","price":12.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativakeratinaKATIVAMACADAMIAOLIO60ML.png?v=1648820981"},{"product_id":"kativa-macadamia-shampoo-250ml","title":"Kativa Macadamia Shampoo 250ml","description":"\u003cp\u003e \u003cspan\u003eGently cleanses hair and scalp, hydrating the fiber with each wash.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003eCleans hair thoroughly\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eHydrates the hair fiber\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFree of salt, sulphates, parabens and gluten\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003ch3\u003e \u003cspan\u003eApplication\u003c\/span\u003e\n\u003c\/h3\u003e\n\n Apply to damp hair. Distribute by giving light circular massages. Rinse and repeat the process if necessary. \u003cbr\u003eRecommended for dehydrated and dry hair from the roots.\u003cbr\u003e\u003cbr\u003e For best results, we recommend using the entire \u003ca href=\"https:\/\/hcstore.it\/search?type=product\u0026amp;q=Kativa+Macadamia\"\u003eKativa Macadamia product line.\u003c\/a\u003e\u003cbr\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42676052361450,"sku":"B22256","price":7.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativakeratinaKATIVAMACADAMIASHAMPOO.png?v=1648822428"},{"product_id":"kativa-set-keratina-post-lisciatura-xpress","title":"Kativa Keratin Post Smoothing Xpress Set","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eTreatment for maintaining Brazilian straightening\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Kativa Alisado Express Brazilian straightening maintenance kit\u003c\/li\u003e\n\n\u003cli\u003e Nourishes hair deeply\u003c\/li\u003e\n\n\u003cli\u003e Prolongs the smoothing effect\u003c\/li\u003e\n\n\u003cli\u003e Prevents frizz\u003c\/li\u003e\n\n\u003cli\u003e Leaves hair soft, healthy and silky\u003c\/li\u003e\n\n\u003cli\u003e Provides long-lasting hydration\u003c\/li\u003e\n\n\u003cli\u003e Repairs damaged hair and restores the structure of the hair fiber\u003c\/li\u003e\n\n\u003cli\u003e With vegetable keratin and Argan oil\u003c\/li\u003e\n\n\u003cli\u003e Without parabens, added salt and sulfates\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cb\u003eShampoo 200ML\u003c\/b\u003e : we recommend using it twice a week\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cb\u003eIntensive Treatment 200ML\u003c\/b\u003e : leave on for 10-15 minutes \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul class=\"elementor-icon-list-items\"\u003e\u003c\/ul\u003e\n\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\u003c\/ul\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42676186710250,"sku":"BSETKATVIO","price":23.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativakeratinaKATIVApostlisciaturaviola.png?v=1648824763"},{"product_id":"kativa-kit-volume-effect-trattamento-volumizzante","title":"Kativa Kit Volume Effect Volumizing Treatment","description":"\u003ch1 data-mce-fragment=\"1\"\u003e Hair volumizing kit\u003c\/h1\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eTreatment that modifies the hair fibre, thanks to the action of Genelift, a synthetic active ingredient of vegan origin which, combined with \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eOrganic Argan Oil,\u003c\/em\u003e Shea Butter and Bamboo Extract,\u003c\/strong\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ethey give body and volume to the hair.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e 30 days hair with more volume and body.\u003c\/p\u003e\n\n\u003ch4\u003e \u003cem\u003e\u003cstrong\u003eKativa Volume Effect\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/h4\u003e\n\n\u003cp\u003e Kativa Volume Effect is a treatment that modifies the hair fibre, thanks to the action of Genelift, a synthetic active ingredient of vegan origin which, combined with Organic Argan Oil, Shea Butter and Bamboo Extract, give body and volume to the hair.\u003c\/p\u003e\n\n\u003cp\u003e 30 days hair with more volume and body.\u003c\/p\u003e\n\n\u003ch5\u003e \u003cem\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/h5\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Generates the greater density volume effect in the hair.\u003c\/li\u003e\n\n\u003cli\u003e Formula enriched with ingredients of natural origin.\u003c\/li\u003e\n\n\u003cli\u003e Does not irritate the scalp.\u003c\/li\u003e\n\n\u003cli\u003e Vegan product.\u003c\/li\u003e\n\n \u003cli\u003ePermanent result for up to 30 days.\u003c\/li\u003e\n\n\u003cli\u003e Dermatologically tested.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e \u003cem\u003e\u003cstrong\u003eActive principles:\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/h5\u003e\n\n\u003cul\u003e\n\n\u003cli id=\"IYT82OW\"\u003e\n\n \u003cspan\u003e\u003cem\u003e\u003cstrong\u003eGenelift\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e synthetic active ingredient that helps modify the hair fiber\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cspan\u003e\u003cem\u003e\u003cstrong\u003eOrganic argan oil\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eits nourishing properties help hair to be healthy and shiny.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cspan\u003e\u003cem\u003e\u003cstrong\u003eKarite butter\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003erehydrating and conditioning that helps nourish the hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e \u003cem\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/h5\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Before starting treatment, carefully read the instructions for use.\u003c\/li\u003e\n\n\u003cli\u003e Wash your hair twice with your usual shampoo to ensure deep cleansing of the roots.\u003c\/li\u003e\n\n\u003cli\u003e Then, remove the moisture with a towel and detangle.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e Step1.\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Put on the gloves and, taking as a reference the hair growing from the center of each of the eyebrows up to the crown, form a rectangle.\u003c\/li\u003e\n\n\u003cli\u003e Bring all that hair forward and tie it with an elastic or barrette.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n \u003cp\u003e\u003cem\u003eStep2.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Starting from the top of the head, take a 1 cm parallel lock of hair and distribute the Primer Cream above and below over 3-4 cm, starting from the root.\u003c\/li\u003e\n\n\u003cli\u003e Place the curler behind the strand with cream and perform the process with the rectangle and side hair.\u003c\/li\u003e\n\n\u003cli\u003e Once all the curlers and the Primer Cream have been placed, leave on for 1 hour.\u003c\/li\u003e\n\n\u003cli\u003e Once the application time has elapsed, without removing the curlers and avoiding moving them, rinse the treated hair very well with warm water and without using shampoo.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e \u003cem\u003eStep3.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Apply the Reshape Serum curler by curler, using the bottle applicator.\u003c\/li\u003e\n\n\u003cli\u003e After 30 minutes, remove all curlers from your hair and apply the rest of the product to treated hair, leave on for another 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cem\u003e\u003cstrong\u003eThe kit contains:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e 1 Primer Cream, jar x 50 mL.\u003c\/li\u003e\n\n\u003cli\u003e 1 Reshape Serum, bottle x 100 mL.\u003c\/li\u003e\n\n\u003cli\u003e 1 1 pair of gloves.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003eDownload the complete user manual \u003cspan style=\"color: #2b00ff;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Kativa_trattamento_volume.pdf?v=1664274327\" title=\"Kativa volume treatment\" style=\"color: #2b00ff;\" target=\"_blank\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r_cb8L9ioGw\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43551896174826,"sku":"BKATIVA.38","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativavolumeeffect.png?v=1664272730"},{"product_id":"kativa-kit-wave-maker-trattamento-ondulante","title":"Kativa Kit Wave Maker Waving Treatment","description":"\u003ch1 data-mce-fragment=\"1\"\u003e Kativa Treatment to create waves in the hair\u003c\/h1\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Waving treatment that restores the hair fiber by modifying its shape thanks to the action of Actishape, an active ingredient of vegan origin which, combined with linseed, organic coconut oil and Cupuaçu butter, provides the hair with a natural wavy effect up to 90 days.\u003c\/p\u003e\n\n\u003ch2 data-mce-fragment=\"1\"\u003e BENEFITS:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Soft and natural waves for up to 90 days\u003c\/li\u003e\n\n\u003cli\u003e Extra shine, hydration and softness.\u003c\/li\u003e\n\n\u003cli\u003e Vegan product.\u003c\/li\u003e\n\n\u003cli\u003e Natural and organic ingredients that take care of your hair\u003c\/li\u003e\n\n\u003cli\u003e Dermatologically tested.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eThe package contains:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan\u003emask;\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eserum;\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003emoisturizing cream;\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan\u003ea pair of gloves.\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan\u003eWash your hair, then eliminate excess humidity and finally detangle your hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eDivide your hair into 4 sections.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003ePut on gloves, distribute the waving mask over your locks, then comb your hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eStretch the lock, pulling it, then wind it on the curler. Proceed on all the locks.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFor natural or colored hair, use a heat source. Leave on for 5 minutes at 5 minute intervals for 1 hour.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFor bleached hair, leave on for 40 minutes without a heat source.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eRinse thoroughly with warm water, then remove excess moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eApply the revitalizing serum to the locks, saving 20 ml of product for the next step. Leave on for 10 minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eRemove curlers and apply remaining serum. Leave on for 5 minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eRinse with cold water.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan\u003eApply conditioner from mid-lengths to ends. Leave on for 3 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eRinse with cold water. Remove excess moisture\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eApply moisturizer and let your hair dry naturally.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e \u003cstrong\u003eDownload the complete How to use file \u003cspan style=\"color: #2b00ff;\"\u003e\u003ca style=\"color: #2b00ff;\" title=\"Kativa Wave Maker Instructions\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/files\/Kativa_wave-8.pdf?v=1664274013\"\u003ehere\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43551957942506,"sku":"BKATIVA.39","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/Kativawavemakerprodottoonde.png?v=1664273359"},{"product_id":"kativa-balsamo-anti-age-softness-shine","title":"Kativa Anti-aging Softness \u0026amp; Shine Balm ","description":"\u003ch1 data-mce-fragment=\"1\" class=\"product__name\" data-testid=\"productName\"\u003e Kativa Colageno collagen conditioner for weak and mature hair\u003c\/h1\u003e\n\n\u003cp data-mce-fragment=\"1\" class=\"product__name\" data-testid=\"productName\"\u003e is a collagen conditioner, specially created to treat weaker and more mature hair. It makes the hair rejuvenated and nourished from root to tip, for hair with more body and thickness.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\" class=\"product__name\" data-testid=\"productName\"\u003e Format: 250ml \u003c\/p\u003e\n\n\u003cdiv class=\"details__attributesCols\" data-v-219061c9=\"\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\" class=\"details__attributesCols\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003ch3\u003e Characteristics\u003c\/h3\u003e\n\n \u003cspan data-v-219061c9=\"\"\u003eKativa Colageno Conditioner Anti age is formulated based on collagen with hydrating properties which gives greater elasticity and strengthens the hair.\u003c\/span\u003e \n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003cbr\u003e\u003cspan data-v-219061c9=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003ch3\u003e \u003cspan data-v-219061c9=\"\"\u003eWhy KATIVA?\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e \n\u003cspan data-v-219061c9=\"\"\u003e\u003c\/span\u003e\u003cspan data-v-219061c9=\"\"\u003eThe \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\"\u003eKativa\u003c\/a\u003e company offers a wide variety of natural and formaldehyde-free products for all hair types. All treatments are created specifically for every customer need: straight hair, curly hair, hair damaged by dyes, coloring, straightening irons and hairdryers. An example of these products is the \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kativa-set-keratina-arancio-brazilian-straightening?variant=42676116914410\"\u003eBrazilian Keratin Treatment\u003c\/a\u003e . Thanks to the formula enriched with Keratin and Cocoa, the product penetrates inside the hair, repairs it, protects it and gives it a smoothing effect. The line of keratin straightening products includes: Keratin shampoo which contains vegetable keratin and organic Argan oil which make the hair smooth, nourished and above all protected from atmospheric agents or tools such as straighteners and hairdryers and the Professional Post Smoothing, which is a product developed specifically to protect hair from dyes and various treatments. Kativa also offers a series of kits for straightening treatments without straighteners: -XTREME CARE KIT: used to restore hair subject to highlights, dyes and discolorations. -XTRA SHINE KIT: the treatment is ideal above all to give more shine to the hair, thanks to the presence of keratin and pearl liquids. -XPERT REPAIR KIT: ideal for reducing split ends. \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kativa-set-keratina-arancio-brazilian-straightening?variant=42676116914410\"\u003e-STRAIGHTENING TREATMENT FOR HOME USE\u003c\/a\u003e : thanks to the innovative formula with vegetable keratin, the hair will be very soft, silky and the straightening effect will last for 10 weeks, guaranteeing shine and softness. -POST SMOOTHING TREATMENT WITH MASK: It is used specifically to lengthen the effects of the smoothing treatment.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43791715107050,"sku":"BKATIVA.21","price":7.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativabalsamoAnti-age.png?v=1671016013"},{"product_id":"kativa-deep-treatment-anti-age-softness-shine","title":"Kativa Anti-aging Softness \u0026amp; Shine hair treatment ","description":"\u003ch1 class=\"product__name\" data-testid=\"productName\" data-mce-fragment=\"1\"\u003e Kativa Colageno Hair Treatment\u003c\/h1\u003e\n\n\u003cp class=\"product__name\" data-testid=\"productName\" data-mce-fragment=\"1\"\u003e it is a treatment that leaves hair shining, ensuring unparalleled rejuvenation. The highlight of this treatment mask is collagen, perfect for minimizing the signs of aging. It does not contain salt and revitalizes the hair, giving softness and shine. It is suitable for hair that is weakened and damaged by the passage of time. \u003cbr\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"details__attributesCols\" data-v-219061c9=\"\"\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\n\n\u003cdiv data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"details__attributesCols\" data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003e\n\n\u003cdiv data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e Characteristics\u003c\/h3\u003e\n\n \u003cspan data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003eKativa Colageno treatment anti age is formulated with a high concentration of natural marine collagen extract which acts on the hair, covering the hair fiber with a protective layer, thus avoiding premature hair aging and deterioration.\u003c\/span\u003e \n\n\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003e\n\n\u003cspan data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003e \u003cspan data-v-219061c9=\"\" data-mce-fragment=\"1\"\u003eFormat: 250ml\u003c\/span\u003e \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cspan data-v-219061c9=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003ch3\u003e \u003cspan data-v-219061c9=\"\"\u003eWhy KATIVA?\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cdiv data-v-219061c9=\"\"\u003e \n\u003cspan data-v-219061c9=\"\"\u003e\u003c\/span\u003e\u003cspan data-v-219061c9=\"\"\u003eThe \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\"\u003eKativa\u003c\/a\u003e company offers a wide variety of natural and formaldehyde-free products for all hair types. All treatments are created specifically for every customer need: straight hair, curly hair, hair damaged by dyes, coloring, straightening irons and hairdryers. An example of these products is the \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kativa-set-keratina-arancio-brazilian-straightening?variant=42676116914410\"\u003eBrazilian Keratin Treatment\u003c\/a\u003e . Thanks to the formula enriched with Keratin and Cocoa, the product penetrates inside the hair, repairs it, protects it and gives it a smoothing effect. The line of keratin straightening products includes: Keratin shampoo which contains vegetable keratin and organic Argan oil which make the hair smooth, nourished and above all protected from atmospheric agents or tools such as straighteners and hairdryers and the Professional Smoothing Post, which is a product developed specifically to protect hair from dyes and various treatments. Kativa also offers a series of kits for straightening treatments without straighteners: -XTREME CARE KIT: used for the reconstitution of hair subject to highlights, dyes and discolorations. -XTRA SHINE KIT: the treatment is ideal above all to give more shine to the hair, thanks to the presence of keratin and pearl liquids. -XPERT REPAIR KIT: ideal for reducing split ends. \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kativa-set-keratina-arancio-brazilian-straightening?variant=42676116914410\"\u003e-STRAIGHTENING TREATMENT FOR HOME USE\u003c\/a\u003e : thanks to the innovative formula with vegetable keratin, the hair will be very soft, silky and the straightening effect will last for 10 weeks, guaranteeing shine and softness. -POST SMOOTHING TREATMENT WITH MASK: It is used specifically to lengthen the effects of the smoothing treatment.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43791724773610,"sku":"BKATIVA.22","price":9.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KativamascheratrattamentocapelliAnti-age.png?v=1671017309"},{"product_id":"kera-pro-advanced-shampoo-post-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Post-Treatment Smoothing Shampoo 1000ml ","description":"\u003ch3 data-mce-fragment=\"1\" style=\"font-weight: 500;\" data-mce-style=\"font-weight: 500;\"\u003e Keratin Shampoo Post KeraPro Advanced Smoothing Treatment\u003c\/h3\u003e\n\n\u003cp data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKeratin shampoo for the KeraPro Advanced smoothing treatment\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e Keratin shampoo that has the task within the post\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmoothing treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto thoroughly cleanse the hair, leaving it detangled and soft, it is usually used after the KeraPro Advanced keratin pre-treatment.\u003c\/p\u003e\n\n\u003ch3\u003e What are the benefits of the KeraPro Advanced straightening treatment?\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Professional smoothing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects hair\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It restores softness and intense shine to the hair\u003c\/li\u003e\n\n\u003cli\u003e It is activated by the heat of the plate (thermal memory)\u003c\/li\u003e\n\n\u003cli\u003e The hair can be dyed, washed and combed immediately after straightening\u003c\/li\u003e\n\n\u003cli\u003e Result up to 3 months\u003c\/li\u003e\n\n\u003cli\u003e Manageable and versatile hair\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n \u003cp\u003eSalon format: 1 litre\u003c\/p\u003e\n\n\u003cp\u003e Shampoo, enriched with natural amino acids of apple, lemon and tamarind, which delicately cleanses and removes accumulated residues, leaving hair hydrated, shiny and without volume.\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n\u003cp\u003e Wash your hair and distribute the shampoo with light massages. Rinse with plenty of water. Apply the \u003cspan style=\"color: #404040;\"\u003e\u003cem\u003e\u003ca href=\"https:\/\/hcstore.it\/products\/kera-pro-advanced-balsamo-post-trattamento-lisciante-1000ml?variant=43794668028138\" style=\"color: #404040;\" target=\"_blank\"\u003eKera Pro post-smoothing treatment conditioner\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e and, after rinsing thoroughly, proceed to dry the hair naturally or with the help of a hairdryer.\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794650693866,"sku":"KERPROSHPOS1","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentopostliscianteshampoo1l.png?v=1671186262"},{"product_id":"kera-pro-advanced-balsamo-post-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Post-Treatment Smoothing Conditioner 1000ml","description":"\u003cp\u003eThe post-treatment conditioner smoothes by deeply nourishing, hydrating and revitalizing the hair, leaving it without volume and without frizz. It should be applied after the \u003cspan style=\"color: #404040;\"\u003e\u003cem\u003e\u003ca style=\"color: #404040;\" href=\"https:\/\/hcstore.it\/products\/kera-pro-advanced-shampoo-post-trattamento-lisciante-1000ml?variant=43794650693866\" target=\"_blank\"\u003eKera Pro Advanced Post-treatment Shampoo.\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e It is applied last in the KeraPro Advanced treatment starting from mid-length to the ends and leave on for 3 to 5 minutes to hydrate the hair. Then, rinse and proceed again to remove excess moisture with the help of a towel\u003c\/p\u003e\n\n\u003ch3\u003e What are the benefits of the KeraPro Advanced straightening treatment?\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Professional smoothing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects hair\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It restores softness and intense shine to the hair\u003c\/li\u003e\n\n \u003cli\u003eIt is activated by the heat of the plate (thermal memory)\u003c\/li\u003e\n\n\u003cli\u003e The hair can be dyed, washed and combed immediately after straightening\u003c\/li\u003e\n\n\u003cli\u003e Result up to 3 months\u003c\/li\u003e\n\n\u003cli\u003e Manageable and versatile hair\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cp\u003e Salon format: 1 litre\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794668028138,"sku":"KERPROCOPOS1","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentopostlisciantebalsamo1l.png?v=1671187491"},{"product_id":"kera-pro-advanced-shampoo-pre-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Shampoo 1 smoothing pre-treatment 1000ml","description":"\u003cp\u003e Pre-straightening shampoo\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e It deeply cleanses the hair, eliminating residues deposited on the surface of the hair fibre. It promotes the smoothing action even before applying the mask. Adequately prepare the lock for the straightening action.\u003c\/p\u003e\n\n\u003cp\u003e Its renewed formol-free formula with KerAmin-A and Thermoliss Protection achieves optimal results on all hair types in just 2 steps, without damaging it.\u003cbr\u003e\u003cbr\u003e The combination of keratin with organic amino acids from natural fruits guarantees a repairing, nourishing and protecting effect on the hair during and\u003cbr\u003e after the sanding process.\u003cbr\u003e\u003cbr\u003e Healthy, smooth, shiny and soft hair with natural movement for up to 12 weeks.\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n \u003cp\u003eApply an adequate amount of preparation to damp hair. Massage into foam and rinse with water. Use together with \u003ca href=\"https:\/\/hcstore.it\/products\/kera-pro-advanced-maschera-pre-trattamento-lisciante-1000ml?variant=43794693390570\" target=\"_blank\"\u003e\u003cem\u003e\u003cspan style=\"color: #404040;\"\u003eKativa Kerapro Advanced Smoothing Mask Treatment 2.\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e Advantages of the BMT KERAPRO ADVANCED straightening treatment:\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional ironing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects from damage\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It gives radiant shine and softness\u003c\/li\u003e\n\n\u003cli\u003e With thermal memory, it is activated by the heat of the iron\u003c\/li\u003e\n\n\u003cli\u003e Results up to 12 weeks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cp\u003e Salon format: 1 litre\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794686738666,"sku":"KERPROSHPRE1","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentopreliscianteshampoo1l.png?v=1671188447"},{"product_id":"kera-pro-advanced-maschera-pre-trattamento-lisciante-1000ml","title":"Kera Pro Advanced Smoothing Treatment Mask 1000ml","description":"\u003cp\u003eFormolo free smoothing mask with ThermoLiss protection technology, with its active and protective ball smoothing, leaving the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmooth and silky hair\u003c\/strong\u003e , while protecting the hair fiber, avoiding possible damage caused by heat during the drawing process.\u003c\/p\u003e\n\n\u003cp\u003e Formulated with natural amino acids from apple, lemon and tamarind which\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehelps prolong the effect of straightening hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003e How to use:\u003c\/h3\u003e\n\n \u003cp\u003eBefore applying this product, hair should be freshly washed with \u003ca href=\"https:\/\/hcstore.it\/collections\/kativa\/products\/kera-pro-advanced-shampoo-pre-trattamento-lisciante-1000ml?variant=43794686738666\"\u003e\u003cem\u003e\u003cspan style=\"color: #404040;\"\u003eshampoo\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e only, without conditioner. Once clean and completely dry, divide your hair into 4 sections, apply the straightening mask from one of the 2 sections at the back of your head. Apply the product, strand by strand (1 to 1\/2cm wide), leaving 1\/2cm from the root, taking care to evenly cover all the hair. Leave on for 15 minutes and, after the indicated time, remove the excess product, if present, with the help of a comb. Then dry the hair with the help of a hairdryer and a brush (flat or round) in a downward direction and without brushing to avoid removing the product, until the hair is completely dry. Pass the straightener over thin locks, 10 to 15 times, at a temperature between 200ºC and 230ºC. Wait 5 minutes and then wash and apply conditioner. Finally, dry your hair naturally with the help of a hairdryer.\u003cbr\u003e \u003cbr\u003eAdvantages of the BMT KERAPRO ADVANCED straightening treatment:\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional ironing\u003c\/li\u003e\n\n\u003cli\u003e Nourishes, hydrates, revitalizes and protects from damage\u003c\/li\u003e\n\n\u003cli\u003e Eliminates frizz and volume\u003c\/li\u003e\n\n\u003cli\u003e Disciplined hair with natural movement\u003c\/li\u003e\n\n\u003cli\u003e It gives radiant shine and softness\u003c\/li\u003e\n\n\u003cli\u003e With thermal memory, it is activated by the heat of the iron\u003c\/li\u003e\n\n\u003cli\u003e Results up to 12 weeks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cp\u003e Salon format: 1 litre\u003c\/p\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":43794693390570,"sku":"KERPROMASC1L","price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/1609\/6490\/products\/KeraProtrattamentoprelisciantemaschera1l.png?v=1671188706"},{"product_id":"kativa-kit-liscio-senza-piastra","title":"Kativa Kit liscio senza piastra","description":"\u003ch1 data-end=\"155\" data-start=\"63\"\u003e\u003cstrong data-end=\"155\" data-start=\"63\"\u003eTrattamento Brasiliano alla Cheratina Kativa – Liscio Perfetto e Ricostruzione Capillare\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp data-end=\"483\" data-start=\"157\"\u003eScopri il Kit Kativa per capelli lisci senza piastra, ideale per ridurre il crespo e il volume, riparando la fibra capillare di capelli crespi e danneggiati. Arricchito con \u003cstrong data-end=\"348\" data-start=\"330\"\u003echeratina pura\u003c\/strong\u003e e \u003cstrong data-end=\"362\" data-start=\"351\"\u003eCupuaçu\u003c\/strong\u003e, questo trattamento penetra in profondità nei capelli, rinnovandoli e donando loro un liscio perfetto, luminoso e sano.\u003c\/p\u003e\n\u003cp data-end=\"842\" data-start=\"485\"\u003eGrazie alla sua formula naturale al 100%, senza formaldeide, il trattamento è delicato ma altamente efficace, restituendo ai capelli la forza e la vitalità di cui hanno bisogno. In omaggio, riceverai un flaconcino di \u003cstrong data-end=\"722\" data-start=\"702\"\u003eKeratina Liquida\u003c\/strong\u003e, un prodotto a base di ingredienti naturali che idrata, nutre e protegge i capelli, per un effetto ancora più duraturo.\u003c\/p\u003e\n\u003cp data-end=\"875\" data-start=\"844\"\u003e\u003cstrong data-end=\"875\" data-start=\"844\"\u003eCaratteristiche principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1309\" data-start=\"876\"\u003e\n\u003cli data-end=\"965\" data-start=\"876\"\u003e\n\u003cstrong data-end=\"898\" data-start=\"878\"\u003eLiscio per mesi:\u003c\/strong\u003e Risultati visibili e duraturi, con capelli morbidi e senza crespo.\u003c\/li\u003e\n\u003cli data-end=\"1090\" data-start=\"966\"\u003e\n\u003cstrong data-end=\"995\" data-start=\"968\"\u003eRicostruzione profonda:\u003c\/strong\u003e Restituisce forza e lucentezza ai capelli danneggiati da trattamenti chimici o stress termici.\u003c\/li\u003e\n\u003cli data-end=\"1215\" data-start=\"1091\"\u003e\n\u003cstrong data-end=\"1119\" data-start=\"1093\"\u003eFormulazione naturale:\u003c\/strong\u003e Senza formaldeide e arricchita con cheratina pura e Cupuaçu, per una cura intensiva e delicata.\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"1216\"\u003e\n\u003cstrong data-end=\"1249\" data-start=\"1218\"\u003eTrattamento personalizzato:\u003c\/strong\u003e Adatto per capelli ricci, sfibrati o trattati chimicamente.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1330\" data-start=\"1311\"\u003e\u003cstrong data-end=\"1330\" data-start=\"1311\"\u003eIl kit include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1486\" data-start=\"1331\"\u003e\n\u003cli data-end=\"1350\" data-start=\"1331\"\u003e\u003cstrong data-end=\"1350\" data-start=\"1333\"\u003eShampoo 30 ml\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1384\" data-start=\"1351\"\u003e\u003cstrong data-end=\"1384\" data-start=\"1353\"\u003eBalsamo condizionante 30 ml\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1428\" data-start=\"1385\"\u003e\u003cstrong data-end=\"1428\" data-start=\"1387\"\u003eMaschera trattamento lisciante 150 ml\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1459\" data-start=\"1429\"\u003e\u003cstrong data-end=\"1459\" data-start=\"1431\"\u003e1 paio di guanti monouso\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1486\" data-start=\"1460\"\u003e\u003cstrong data-end=\"1486\" data-start=\"1462\"\u003eBrochure informativa\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1503\" data-start=\"1488\"\u003e\u003cstrong data-end=\"1503\" data-start=\"1488\"\u003eModo d'uso:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-end=\"2149\" data-start=\"1504\"\u003e\n\u003cli data-end=\"1585\" data-start=\"1504\"\u003e\n\u003cstrong data-end=\"1527\" data-start=\"1507\"\u003eLavare i capelli\u003c\/strong\u003e con metà dello shampoo incluso e asciugare completamente.\u003c\/li\u003e\n\u003cli data-end=\"1717\" data-start=\"1586\"\u003e\n\u003cstrong data-end=\"1626\" data-start=\"1589\"\u003eApplicare la maschera trattamento\u003c\/strong\u003e con i guanti, ciocca per ciocca, a 1,5 cm dalle radici. Lasciare in posa per 15-20 minuti.\u003c\/li\u003e\n\u003cli data-end=\"1775\" data-start=\"1718\"\u003e\n\u003cstrong data-end=\"1744\" data-start=\"1721\"\u003eRimuovere l'eccesso\u003c\/strong\u003e della maschera con un pettine.\u003c\/li\u003e\n\u003cli data-end=\"1935\" data-start=\"1776\"\u003e\n\u003cstrong data-end=\"1802\" data-start=\"1779\"\u003eAsciugare i capelli\u003c\/strong\u003e con il phon e una spazzola piatta, mantenendo il beccuccio a circa 3 cm dai capelli, fino a completo asciugamento e liscio perfetto.\u003c\/li\u003e\n\u003cli data-end=\"2082\" data-start=\"1936\"\u003e\n\u003cstrong data-end=\"1968\" data-start=\"1939\"\u003eLavare di nuovo i capelli\u003c\/strong\u003e con lo shampoo, applicare il balsamo condizionante e lasciare in posa per 5 minuti. Risciacquare abbondantemente.\u003c\/li\u003e\n\u003cli data-end=\"2149\" data-start=\"2083\"\u003e\n\u003cstrong data-end=\"2110\" data-start=\"2086\"\u003eAsciugare nuovamente\u003c\/strong\u003e con il phon per un liscio impeccabile.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-end=\"2327\" data-start=\"2151\"\u003e\u003cstrong data-end=\"2169\" data-start=\"2151\"\u003eKativa Keratin\u003c\/strong\u003e è la soluzione perfetta per un trattamento lisciante completo, naturale e duraturo. 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Grazie alla \u003cstrong data-end=\"380\" data-start=\"358\"\u003echeratina vegetale\u003c\/strong\u003e, alla \u003cstrong data-end=\"399\" data-start=\"387\"\u003ecisteina\u003c\/strong\u003e e alle \u003cstrong data-end=\"419\" data-start=\"407\"\u003eproteine\u003c\/strong\u003e contenute nella formula, questo shampoo agisce dalla radice alla punta, rinforzando la fibra capillare e restituendo vitalità e lucentezza naturale.\u003c\/p\u003e\n\u003cp data-end=\"601\" data-start=\"570\"\u003e\u003cstrong data-end=\"601\" data-start=\"570\"\u003eCaratteristiche principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1484\" data-start=\"603\"\u003e\n\u003cli data-end=\"789\" data-start=\"603\"\u003e\n\u003cstrong data-end=\"632\" data-start=\"605\"\u003eRigenerazione Profonda:\u003c\/strong\u003e La combinazione di cheratina vegetale e cisteina nutre e rinforza la struttura capillare, riparando i danni causati da trattamenti chimici e stress termici.\u003c\/li\u003e\n\u003cli data-end=\"1008\" data-start=\"790\"\u003e\n\u003cstrong data-end=\"818\" data-start=\"792\"\u003eRafforzamento Intenso:\u003c\/strong\u003e La cisteina, un amminoacido potente, agisce come un vero scudo, aumentando la resistenza dei capelli e prevenendo danni futuri. I capelli saranno più forti e sani, visibilmente più lucenti.\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1009\"\u003e\n\u003cstrong data-end=\"1035\" data-start=\"1011\"\u003eNutrizione Avanzata:\u003c\/strong\u003e Questo shampoo offre un'azione nutriente profonda, migliorando la lucentezza naturale dei capelli e donando loro morbidezza e vitalità. Ideale per chi ha capelli sfibrati o trattati chimicamente.\u003c\/li\u003e\n\u003cli data-end=\"1481\" data-start=\"1232\"\u003e\n\u003cstrong data-end=\"1255\" data-start=\"1234\"\u003eFormula Efficace:\u003c\/strong\u003e Sviluppato per rispondere alle esigenze dei capelli danneggiati, questo shampoo è la scelta perfetta per chi cerca di ripristinare la salute e l'elasticità dei propri capelli. 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